Experienced in delivering brand vision through aligning with organizational goals, corporate strategic planning, cross functional collaborations, monitoring and adaptations. Motivated and flexible individual with a passion for continuous learning and effective cross-cultural communication and a commitment to sustainability.
• Market Analysis: Understand customer needs, local trends, store types, weather patterns, and cultural influences to ensure products align with each market’s unique demands. • Store Collaboration: Work closely with store managers, gather insights, and ensure product selections match each store’s needs and market conditions. Store visits to enhance visual displays, ensuring consistency and compliance with brand guidelines. • Sales Data Analysis: Regularly review historical and real-time sales data to create effective commercial strategies, influencing product restocks or withdrawals to maximize sales and profitability. • Product Strategy: Analyze collections and monitor local competitors to strategically position products for market success. • Feedback Loop: Provide valuable feedback to buyers and designers to help shape future collections that align with market trends and customer preferences. • VM Storytelling: Developed and implemented storytelling/ VM strategies aligned with brand aesthetics and seasonal themes. • Executions: Designed and executed window displays to effectively showcase key products and attract customer attention. • Store Development: Retail store concepts, designs, developments, planograms and makeovers to enhance customer navigation. Contributed ideas for promotional programs and supported marketing efforts in executing events, fairs, and work-shops.
- Conduct informative lectures on various sustainability aspects of fashion design. - Sustainable garment construction, design theory, textiles, and trend analysis. - Provide constructive feedback on student work and mental health. - Guiding them in the development of their design concepts and execution. - Stay current with industry trends and technology, integrating relevant updates - Inclusive learning environment that encourages creativity and critical thinking. - Assisting them in building portfolios and preparing for industry opportunities.
- Lead the design team in developing innovative and trend-setting fashion products. - Stay update of current fashion trends, market research and consumer preferences. - Manage the product development process from concept to production, ensuring that timelines and deadlines are met with vendors and suppliers. - Oversee technical drawings, specifications and prototype samples - Conduct regular training, design reviews and provide feedback to the team. - Work closely with suppliers and manufacturers to source materials & negotiate costs. - Manage the product lifecycle, line planning, assortment and inventory management. - Develop and maintain strong relationships with vendors, ensuring timely delivery of samples and production orders. - Collaborate with cross-functional teams including merchandising, marketing and production to develop product concepts that align with company objectives. - Ensure displays/ mannequin styling are impactful, adhere to brand guidelines. - Plan and coordinate VM initiatives for seasonal campaigns/ promotions.
•Experienced in handling 27 Levi’s stores and additional brand stores ( 3 Dockers & 2 watch station international ) with a team of 8 people •Coordinate with brand principals with regards to VM guidelines, materials/fixture order. •Create and maintain excellent team and cross functional working relationships. •Responsible for managing Visual Merchandising teams in a given area to deliver effective and commercial visual standards that support brand marketing initiatives, including store layouts and window displays, indoor setup, thereby contributing to the achievement of the brand sales targets. •Responsible for managing the sales and marketing department in accordance with strategies, plans and budgets approved. •Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research. •Developed a short and long term business plan for the brand that addressed product holes, new markets, distribution strategy and profit estimates •Drive sales by preparing effective visual merchandising execution in conjunction with merchandising, marketing, store operations and in accordance with the brand guidelines. •VM assistance and inputs as per the plans lay down by merchandisers/other departments. •Ensure to minimize the costs by effectively use of visual merchandising materials. •Access and utilize key business information frequently, including space proportionality, bestsellers, promotional activity etc. and take appropriate action at stores. •Work with merchandising team to ensure the correct stock/quantity is available in the stores to achieve appropriate and effective styling & displays. •Responsible for recruiting, training, staff supervising and assessment. •Plan & manage new store openings & upgrades with close coordination with layout design & construction, merchandising, store operation, marketing & other departments.
•Ensuring display, VM execution across the zone. •Understanding and evaluating the space and format of the stores. •Merchandise planning. •Vendor alignment. •Window displays and styling. •VM inventory checking and aligning store-wise requirements
•25 store VM reporting and lead the team with spirit. •Responsible for VM implementation & co-ordination across the zone. •Creating themes for window displays with props and styling. •Create a merchandise presentation plan for the stores. •Maintaining the standardization of VM elements across the stores. •Provide direction and training to store managers during seasonal launches. •Store make overs. •Maintaining color blocking or thematic displays. •Implementation and execution of VM guidelines and process. •Mannequin styling. •Assist with the implementation of VM elements and practices for new stores. •Vendor alignment and negotiations. •VM inventory check. •Checking of print and production reports and find solutions. •Ensure proper billing is laid down into process. •Constantly involve in providing feedback and training to the floor staff based on VM requirements and displays maintaining a proper communication to the customers •Co-ordinate resources require assisting new store openings and launches.
•Work for the major buyers like Liz Claiborne, Ann Taylor in terms of merchandising, studying the tech pack and help the merchandisers in production floor. •Small time buyers who don’t have a designing team, have to sit and discuss about the forthcoming styles and trends. •Work with trends, styles and research as per the market requirements.