Joya Kirbage
With experience in both agency and luxury-house environments, I’ve built strong expertise across brand strategy, content production, project and event management. I operate within multi-market environments, coordinating partners and overseeing projects end-to-end, with a strong focus on planning, execution and brand consistency.
• Contribution to the definition and deployment of communication and editorial strategy across Europe • End-to-end orchestration of multi-market projects, ensuring alignment of stakeholders, timelines and deliverables • Support in the execution of digital communication campaigns, from briefing to final asset delivery • Coordination of content production workflows (photo, video, digital assets) with internal teams and external partners • Tracking of deliverables, timelines and content versions across multiple projects • Liaising with agencies, production teams and stakeholders to ensure timely delivery • Contribution to the creation of editorial content and communication materials • Organisation and execution large-scale internal events (up to 1700+ attendees), ensuring smooth operations and high-quality experience • Adaptation of content for different markets (19 markets and 4500 collaborators) and communication channels • Performance analysis and continuous optimisation • Budget management
• Creation and production of visual assets (digital, social media, branding, retail activations) • Participation in content production for digital campaigns • Support in the coordination of creative and production workflows • Collaboration with creative teams and external partners • Exposure to 360 campaign roll-out and content delivery processes • Trend analysis & strategic insights - Clients : Cheval Blanc, Vacheron Constantin, Champagne Jacquart, Narciso Rodriguez…
• Contribution to product design concepts for luxury brands (fragrance, beauty, spirits) • Participation in creative and strategic development (benchmarks, recommendations) • Support to branding and visual production projects