Adam Beckett

Principal at Xenos Business Development Ltd.

An International Sales and Marketing Director with a proven track record of developing dynamic businesses through organic and acquisitive growth. Strategy-developer and problem-solver. Highly-developed cultural understanding across diverse businesses in Global FMCG Organizations. Tri-lingual. Specialties: Strategy Development Business Unit Management International Sales Management International Marketing Management Proposition development Brand development Media Planning Category Management CRM Multi-lingual - English/German/Portuguese

Previous Brands
Xenos Business Development Ltd
Church & Dwight Co., Inc.
Bang and Olufsen
Wella Company
Scholl Consumer Products
Work Experience
International Business Manager (Interim)
Jun ‘23 - Jan ‘24

Helped Cyden to streamline distributor base across Asia and Middle East. Put in place new distributor-management processes (JBP's, reviews etc). Managed Rest-of-World distributor business, helping to on-board and coach permanent manager to take over the role.

May ‘21 -
Xenos Business Development Ltd

Xenos Business Development Ltd. specialises in helping SME's in the beauty, personal care and consumer health spaces to expand their international footprint. We build your international presence from A-Z Clients include brands in the areas of Cosmetics, Oral Care, Skincare, Bodycare and Sports Nutrition.

Global Markets Group EMEA, Regional Director
Mar ‘19 - Apr ‘21
Church & Dwight Co., Inc.

Skills: Market Analysis · Executive Management · Key Account Development · Sales Processes · Sales Strategy · Negotiation

Export Director EMEA
Jan ‘17 - Mar ‘19
Church & Dwight Co., Inc.

Management of all non-subsidiary markets across EMEA.

Commercial Director
Mar ‘14 - Dec ‘16

Responsible for 4 in-market Business Units across Western Europe and Export Sales Unit based out of Middle East

Commercial Director - Glanbia Performance Nutrition EMEA
Dec ‘12 - Mar ‘14

Skills: Market Analysis · Executive Management · Sales Processes · Sales Strategy · Negotiation

Commercial Director EMEA (Optimum Nutrition)
Apr ‘09 - Dec ‘12

Optimum Nutrition is the branded sports nutrition division of Glanbia Plc.

Director Of Marketing - Europe Region West
Feb ‘08 - Nov ‘08
Bang and Olufsen

Responsible for all marketing activities ATL/BTL in UK, RoI and Benelux managing a team in 6 in UK and Netherlands.

Marketing Director UK
Feb ‘05 - Dec ‘07

Reponible for all UK Marketing as well as product development and sourcing for a large range of pet and garden durables. Responsible for a team of 12, including a sourcing manager based in China.

Divisional Director (Country Manager)
Jan ‘02 - Dec ‘04
Wella Company

Business Unit Director for the Consumer Division of Wella in Portugal. Full local P&L responsibilty, managing a team of 22 across sales, marketing and admin support.

Regional Marketing Manager - Western Europe
Jan ‘00 - Jan ‘02
Wella Company

Marketing/business support unit for 11 counties. Link between the international marketing group and the country operations. Marketing management of all non-global brands within the Western European region. 2 reports

Business Development Manager - Export
Jan ‘99 - Jan ‘00
Wella Company

Marketing and Trade Marketing support to Wella's appointed distributors in the Middle East

Group Product Manager
Aug ‘97 - Dec ‘98
Wella Company

Responsible for the Wella corporate brand in the consumer space. Developing predominantly BTL and PR programmes for global implementation

Trade Marketing Controller (UK)
Apr ‘95 - Aug ‘97
Wella Company

Responsible for all Trade Marketing (prommotions, PoS, premiums) through key customers (Boots, Superdrug and top grocers). Category Management and space planning funciton Team of 7

Trade Merchandising Manager (UK)
Aug ‘94 - Apr ‘95
Wella Company

Responsible for Category Management programme

Trade Marketing Manager
Jan ‘92 - Aug ‘94
Scholl Consumer Products

Responsible for all Trade Marketing activity across top accounts 2 reports

Merchandising Manager
Nov ‘90 - Jan ‘92
Scholl Consumer Products

Responsible for all PoS and Category Management activity

Research Officer
Sep ‘88 - Nov ‘90

Describe your position

Education & Training
Brunel University London
‘84 - ‘88
BSc Hons
Bristol, UK