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Open to Permanent
Open to Permanent

Adam Beckett

Principal at Xenos Business Development Ltd.
About

An International Sales and Marketing Director with a proven track record of developing dynamic businesses through organic and acquisitive growth. Strategy-developer and problem-solver. Highly-developed cultural understanding across diverse businesses in Global FMCG Organizations. Tri-lingual. Specialties: Strategy Development Business Unit Management International Sales Management International Marketing Management Proposition development Brand development Media Planning Category Management CRM Multi-lingual - English/German/Portuguese

Previous Brands
Evoke Management
Xenos Business Excellence
Cyden
Xenos Business Development Ltd
Church & Dwight Co., Inc.
Church & Dwight, Co., Inc.
Glanbia
Glanbia Plc
Bang and Olufsen
CG&P
Wella Company
Scholl Consumer Products
IGD
Work Experience
Managing Partner - Bristol Office
Sep ‘24 -
Evoke Management

Evoke provides expert leadership and management support on issues vital to business success and growth. We have a ‘sleeves rolled-up’ ethos and operate as an integral part of your team, offering external perspective, objectivity, fresh thinking and constructive input. If you are interested in our services, please do get in touch either via email adam.beckett@evokemanagement.co.uk here. or via telephone 0203 473 3700 No two businesses are exactly the same, nor is any business journey conveniently linear, but all of us experience similar challenges at one time or another. For many SMEs, improving business performance remains a constant challenge. You may want help raising investment, planning for succession and exit, undertaking a merger or acquisition, assessing risk or compliance reporting. Sometimes, it’s as basic as improving communication, or setting out clear, measurable goals or simply being able to bounce around ideas with someone who understands and is able to provide fresh perspective and objectivity. Evoke provides affordable, cost-effective leadership, tailored to your needs and budget. The Evoke team comprises highly skilled, experienced directors, drawn from a broad range of disciplines and industries, enabling you to benefit from the best match for your business and business aims. We bring the same commitment to every project. Our approach is to integrate ourselves into your organisation to first understand your business, the issues you face and the outcomes you want. We will work closely with you and your team to develop informed solutions, and stay hands-on to drive successful execution.

Business Owner
Aug ‘24 -
Xenos Business Excellence

UK Licensees for the Tenacity® Client Retention Programme. Empowering businesses of all sizes to optimise performance through strategic organisation and streamlined processes.

International Business Manager (Interim / Part-time)
Jun ‘23 - Jan ‘24
Cyden

Helped Cyden to streamline distributor base across Asia and Middle East. Put in place new distributor-management processes (JBP's, reviews etc). Managed Rest-of-World distributor business, helping to on-board and coach permanent manager to take over the role.

Principal
May ‘21 -
Xenos Business Development Ltd

Xenos Business Development Ltd. specialises in helping SME's in the beauty, personal care and consumer health spaces to expand their international footprint. We build your international presence from A-Z Clients include brands in the areas of Cosmetics, Oral Care, Skincare, Bodycare and Sports Nutrition.

Global Markets Group EMEA, Regional Director
Mar ‘19 - Apr ‘21
Church & Dwight Co., Inc.

Export Director EMEA
Jan ‘17 - Mar ‘19
Church & Dwight, Co., Inc.

Management of all non-subsidiary markets across EMEA.

Commercial Director
Mar ‘14 - Dec ‘16
Glanbia

Responsible for 4 in-market Business Units across Western Europe and Export Sales Unit based out of Middle East

Commercial Director - Glanbia Performance Nutrition EMEA
Dec ‘12 - Mar ‘14
Glanbia

Commercial Director EMEA (Optimum Nutrition)
Apr ‘09 - Dec ‘12
Glanbia Plc

Optimum Nutrition is the branded sports nutrition division of Glanbia Plc.

Director Of Marketing - Europe Region West
Feb ‘08 - Nov ‘08
Bang and Olufsen

Responsible for all marketing activities ATL/BTL in UK, RoI and Benelux managing a team in 6 in UK and Netherlands.

Marketing Director UK
Feb ‘05 - Dec ‘07
CG&P

Reponible for all UK Marketing as well as product development and sourcing for a large range of pet and garden durables. Responsible for a team of 12, including a sourcing manager based in China.

Divisional Director (Country Manager)
Jan ‘02 - Dec ‘04
Wella Company

Business Unit Director for the Consumer Division of Wella in Portugal. Full local P&L responsibilty, managing a team of 22 across sales, marketing and admin support.

Regional Marketing Manager - Western Europe
Jan ‘00 - Jan ‘02
Wella Company

Marketing/business support unit for 11 counties. Link between the international marketing group and the country operations. Marketing management of all non-global brands within the Western European region. 2 reports

Business Development Manager - Export
Jan ‘99 - Jan ‘00
Wella Company

Marketing and Trade Marketing support to Wella's appointed distributors in the Middle East

Group Product Manager
Aug ‘97 - Dec ‘98
Wella Company

Responsible for the Wella corporate brand in the consumer space. Developing predominantly BTL and PR programmes for global implementation

Trade Marketing Controller (UK)
Apr ‘95 - Aug ‘97
Wella Company

Responsible for all Trade Marketing (prommotions, PoS, premiums) through key customers (Boots, Superdrug and top grocers). Category Management and space planning funciton Team of 7

Trade Merchandising Manager (UK)
Aug ‘94 - Apr ‘95
Wella Company

Responsible for Category Management programme

Trade Marketing Manager
Jan ‘92 - Aug ‘94
Scholl Consumer Products

Responsible for all Trade Marketing activity across top accounts 2 reports

Merchandising Manager
Nov ‘90 - Jan ‘92
Scholl Consumer Products

Responsible for all PoS and Category Management activity

Research Officer
Sep ‘88 - Nov ‘90
IGD

Describe your position

Languages
German - Fluent
Portuguese - Fluent
Education & Training
Brunel University London
‘84 - ‘88
BSc Hons
Bristol, UK