• Ambitious marketing leader with experience in digital branding, performance/retention marketing & ecommerce within multichannel retail environments. • Track record in creating value for the business at maximum ROI through paid media (Paid social, paid search, affiliates, display), existing customer (CRM & Email), strategic partnerships and SEO. • Experienced in international strategy & cross-market liaison to support global brand growth vision and alignment of media strategy to redefine brand positioning. • Strong experience in developing and motivating high performing digital teams, cross function departments and external agencies. • Strong commercial acumen, results-focused & entrepreneurial approach with strong project and stakeholder management skills and the ability to influence key decisions. • Well versed in key e-commerce enhancement projects (SFCC migration, website redesign, affiliate network & ESPs migrations, build data & CRM analytics stack, data attribution models, product feed optimisation, etc). • MA in Advertising and Marketing Communications and ACIM qualified with a BA in Media Communications.
Skills: Performance Marketing · Paid Search Strategy
Skills: Performance Marketing · Paid Search Strategy
Skills: Performance Marketing · Paid Search Strategy
Skills: Performance Marketing · Paid Search Strategy