Digital marketing professional with international experience specializing in e-commerce
The main objective of a CSM is to ensure that the major phases of a project run smoothly, and that the various components are properly integrated (communications policy, brand identity, technological innovations, content, delivery deadlines). She coordinates the various parties involved, acting as a point of reference for all the work involved in carrying out the projects for which he is responsible.She also acts as an ambassador for the epresspack brand and ensures that relations with his/her customer portfolio are well maintained. - Manage ePressPack deployment projects, coordinating the actions of the various teams involved, while ensuring product compatibility with the company's technological strategy. _ Support and drive the adoption of the ePressPack solution by customers, taking charge of their problems and ensuring follow-up until they are resolved quickly and efficiently. - Introduce new functionalities to customers to develop their use, while gathering their feedback to feed the product roadmap. - Create and maintain a network of promoters within customer teams, identifying upsell opportunities and actively contributing to the continuous improvement of products to meet market and customer needs.
_ Manage sales and events roadmaps for Quellehistoire.com and Pilipop.com, - Develop the visibility and sales of products on partner marketplaces (Amazon, Fnac, Cultura, etc.). - Develop magazine sales on Ecommerce platform. - Manage commercial partnerships (analysis and monthly reporting) - Create briefs and creative concepts for web and digital marketing campaigns. - Collaborate with digital agencies on traffic acquisition mechanisms (SEA/SMA, SEO, RTB, etc.). - Implement, in collaboration with the Digitale & Tech team, development projects for apps and websites (specifications, acceptance, etc.). - Update site content (new products, landing pages, etc.). - Analyze performance of commercial newsletter campaigns - Update and monitor key eCommerce reporting.
_ Design, develop and implement digital marketing budgets and plans to increase awareness of products, brands and e-commerce websites. _ Manage the digital mix: search, display, social, custom audience, affiliations... _ Optimize the e-commerce platforms and their features: web merchandising, functional roadmap, shopping path and UX design, A/B testing. _ Identify and build new partnership with online retailers to optimize the product catalogs and campaigns... _ Design the e-commerce platforms on desktop, tablet and mobile and optimize its content. _ Analyse data and create reporting methods on content management and marketing campaign: automation, CRM, CMS, LMS, Google Studio and social Dashboard.
• Design and implement the yearly marketing and SEO strategies for 32 beauty and wellness categories by growing the presence on social media, weekly SEO audits, and building a closer relationship with our business partner to improve our content quality. • Raised the traffic by 38% for these categories by adapting our content to the market trends and our user needs. • Design and implement a sales strategy to increase the performance of the beauty and wellness products (+22% of revenue compared to 2019)
• Increased the traffic growth and acquired 25% more users for the French platform Dealabs from social media compared to 2018. • Designed and implemented the yearly and weekly digital marketing strategy with Hotsuit, Publish, Canva and Creator Studio • Created, managed, and improved the SEO performance of the visual and written content with Magnolia, Textris and Google Analytics.
• Presentation of works in the various exhibition spaces. • Organize and make guided tours in French, German and English, for adults and schoolchildren. • Orientation and management of the public.