Antoine Ghazi

First Retail Manager role created within the group Creation, structuration and implementation of retail strategy Management of 7 boutiques & 25 peopleManagement, recruitment & development of boutique teams Opening of 3 new boutiques, recruitment of new staff Arrival of the brand at Galeries Lafayette Haussmann (podium + corner) Stock management and operational supervision Forecasting of the needs Customer experience VM guidelines and brand image compliance CRM & Clienteling Implementation of new tools, organization of in-store events Team training and challenges on CRM KPIs Commercial negociation with key accounts & department stores Development of local partnerships ( Hotel, Restaurants, Tour operators) Transversal collaboration with all departments (HR, Finance, PR, Marketing) Commercial performance: KPIs monitoring, sales tracking Direct reporting to CCO and ComEx

As part of the retail excellence, I support the regional network and sustain sales performance at a global level through the follow-up of performance and deployment of dedicated projects, processes and tools. Business performance monitoring : Support monthly and weekly review of sales performance and ad-hoc reportings ; Follow-up on key performance indicators animation (upt, cross-selling etc.) ; and implementation of action plans when needed ; Ad hoc analyses on stores and staff productivity (net sales per sqm, net sales per staff by zone, kpis challenges etc.). Support in deploying and following-up animations and processes aiming at improving the sales performance in store: Providing the stores with tools for a better match to traffic and monitor the results on kpis (e.g. Conversion rate) ; Partnership with IT team, review and improvement of the reporting to help the performance monitoring and support the teams in taking decisions ; Work with the data team to create new PowerBI dashboards. Leading performance related projects throughout the regions and with the different department impacted Maintain the store database : Ensure that the database is up to date ; Assure the accuracy of existing store database by regularly checking and working hand in hand with regional retail ops ; Lead projects affecting the store database ; Continuously update the training support ; Transversal business partner across departments responsible for data filling.

Advising business leaders in their strategic marketing cases. • Amélioration de l’expérience et de la satisfaction client d’une maison leader du luxe - Analyse des verbatims NPS, identification d’axes d’amélioration par zones en boutique et sur l’e-com • Conception programme de fidélité d’une chaîne d’hôtellerie - Animation CoPil et Workshop avec les directions pays et monde - Analyse du cycle de vie client et rentabilité du CRM - Création de campagnes CRM et nouveaux triggers - Création du support de formation interne hôteliers • Animation des ventes pour une maison de luxe - Segmentation des boutiques monde - Création de challenges incentive à destination de la force de vente Autres missions : secteur énergie, automobile, retail

Management of 12 sales advisors -Pop-up store management & new store re-opening -New CRM processes implementation -After Sales follow-up, Cash desk management, VIC development -Reporting to sales management (weekly reports, KPIs) -Training material creation -Back-office CRM, NPS, clients disputes, outreaches management

HUBLOT, FRED & RIMOWA Triple record de ventes du service + Meilleur CA 6 mois d’affilée. 200K € - Gestion d’un portefeuille de clients (Beginners, VIC…) - Développement, Fidélisation, Rétention clientèle - Suivi KPIs, analyse, consolidation et reporting - Accompagnement du parcours client Omnicanal (Retail + Digital) 360° - Formation aux techniques de ventes, nouveautés produits et process - Suivi campagne clienteling VVIC + special events

Les Beiges & Ultra - Gestion et coordination des développements produits - Suivi de l’activation 360° - Accompagnement des marchés internationaux - Réalisation d’analyses (sell-in, performance) - Veille concurrentielle, études, benchmarks - Gestion de sujets opérationnels transverses - MàJ Chanel.com

Highlights: Black Friday, Christmas Season, Winter Sales, Launch of Summer 2020 season, Launch of Printemps.com Atriums: Burberry, Gucci and Longchamp - Development of the commercial performance of the luxury goods department - Supervision and daily animation of a team of sales advisers - Guarantee of the quality of reception and customer service - Daily monitoring of turnover and KPIs according to the objectives - Journalisation and monitoring of the CRM loyalty program - Optimization of the sales area in collaboration with the different departments - Collaboration on the various ongoing projects

Live case within ESCP Europe MS Marketing & Communication courses. In-house consulting mission for L'Oréal luxury division on the Lancôme brand, on a given issue. Missions entrusted: - Competition & market trends analysis , competitive intelligence - Realization of benchmarks and product mappings - KPIs Reporting and analysing - Management of launches and product animations schedule - Management and development of the e-commerce website

International Hermès advertising campaigns Management - Hermès Parfums (Twilly Eau Poivrée, Terre d'Hermès) - Hermès Sellier - Hermès Maison - La Montre Hermès Zenith - LVMH Campaign Management - Support of the commercial team in charge of strategic and creative development - Participation in the writing of strategic recommendations - Participation in the writing of creative presentations - Follow-up of creative projects, production and post-production campaigns (TV, Print, Digital ...) -Market analysis, benchmarks and competitive reviews

Launch K by Dolce & Gabbana - Participation in the construction of marketing plans (reflection on new concepts) - Product development follow-up (mockups, execution documents, supplier follow-up) - Brand performance analysis in the EMEA market and competitive intelligence (price positioning ...) - Writing of communication media (sales pitch, mailing) - Collaboration with the Operational Marketing, Digital and Communication teams

Live case within ESCP Europe MS Marketing & Communication courses. In-house consulting mission for the Lidl France Executive Board on a given issue. Missions entrusted: - Analysis of competition and market trends, competitive intelligence - Realization of benchmarks - KPIs reporting and analysis - Launches and product animations schedule - CRM strategy management -Development a new media communication plan - Visual Merchandising guidelines implementation

Concours International d'innovation et de marketing. 35 000 participants venant de 60 pays. Problématique 2018: "Invent the professionnal salon experience of the future" https://www.loreal.fr/media/news/2018/mars/brandstorm-2018

- Coverage of the diverse Paris Fashion Week events - Blog updating - Paris Fashion Week attendance ( Haute Couture, Ready-To-Wear, Men's Fashion Week) - Opening, , Press Presentation, Private Viewing

Within the historical flagship store 68 Champs-Elysées: - Reception and customer counselling - Selling and sale follow-up - Procurement & stock management - Merchandising, display and visual merchandising - Events organization - Customers order tracking and international distance selling back-up

Work seminar organisation, archiving, customer appointments making, Customer consulting appointment attendance

Patient reception & administration

Patient reception & administration