Luca Ruscelli

Leading daily business activities, setting clear sales priorities and ensuring the achievement of individual and team targets. • Monitoring KPIs and business trends, developing action plans to maximise sales, conversion, client acquisition, ATV and UPT. • Conducting daily team briefings and regular one-to-one coaching sessions to support performance, accountability and professional development. • Driving CRM and outreach strategies to strengthen client relationships, increase retention and generate repeat business. • Managing workforce planning and team scheduling to ensure optimal coverage and productivity. • Overseeing stock operations, merchandise deliveries, replenishment, inventory accuracy and inter-store transfers. • Ensuring seamless back-office management and compliance with company procedures and operational standards. • Supporting and mentoring team members through continuous feedback, training and performance coaching. • Delivering exceptional client experiences through personalised styling appointments and relationship building. • Collaborating with cross-functional departments to execute commercial initiatives, product launches and business priorities. • Acting as a key leader within the boutique, ensuring alignment between commercial objectives, operational standards and team engagement.

* Supporting the achievement of commercial objectives through daily KPI monitoring and business analysis. * Leading and motivating the sales team on the floor, ensuring consistent execution of luxury service standards. * Coordinating team planning and daily priorities to maximise productivity and client engagement. * Driving CRM initiatives, client retention strategies, and proactive outreach to strengthen long-term relationships. * Conducting regular coaching sessions and one-to-one meetings to develop individual performance and sales capabilities. * Overseeing stock operations, merchandise deliveries, replenishment, inventory management, and inter-store transfers. * Ensuring efficient back-office organisation and adherence to company procedures and operational guidelines. * Implementing commercial action plans to improve sales performance and support business growth. * Partnering with Visual Merchandising to maintain brand standards and optimise product storytelling. * Managing client appointments and high-value transactions, delivering a personalised and memorable luxury experience. * Acting as a key point of reference for the team and supporting the Store Manager in the day-to-day management of the boutique.

* Leading, coaching, and motivating the team to achieve sales targets and deliver exceptional client experiences. * Managing daily store operations and ensuring compliance with company procedures and luxury service standards. * Monitoring KPIs, analysing business performance, and implementing action plans to drive sales, conversion, ATV, UPT, and client acquisition. * Creating and managing staff schedules and workforce planning to maximise productivity and service levels. * Conducting regular one-to-one meetings, performance reviews, and coaching sessions to support team development. * Overseeing stock management, merchandise receiving, inventory accuracy, transfers, and replenishment. * Managing all back-office activities, ensuring operational excellence and efficient store administration. * Collaborating with Visual Merchandising to maintain brand standards and optimise product presentation. * Developing CRM strategies and client outreach initiatives to strengthen loyalty and drive repeat business. * Preparing weekly and monthly business reports, analysing results, and identifying opportunities for growth. * Handling high-value clients and styling appointments, ensuring a personalised and elevated luxury shopping experience. * Coordinating with Head Office and cross-functional teams to support commercial and operational objectives.

• Develops and maintains excellent product knowledge • is always updated on current trends and collections on at least two categories • has sophisticated selling skills regarding at least two product categories • provides an excellent client experience and uses appropriate sales techniques to ensure targets are met

Ensure high levels of customer satisfaction through excellent sales service Maintain outstanding store condition and visual merchandising standards Ascertain customers’ needs and wants Recommend and display items that match customer needs Welcome and greet customers Manage point-of-sale processes Actively involve in the receiving of new shipments Keep up to date with product information Accurately describe product features and benefits Follow all companies policies and procedures After care specialist

Specialist women's department RTW Team/ Milan Sant'Andrea 15