With over 20 years of experience in marketing and communication, I am an agile and results-oriented professional who can handle the 360-degree scope of marketing activities, from operational to digital to event-based. I have a strong background and expertise in retail, distribution, service, and licensing sectors, both in France and internationally. Currently, I am the marketing manager of McArthurGlen Paris-Giverny, a leading designer outlet group in Europe. I am responsible for developing and implementing the marketing and communication strategy of the outlet, as well as managing the budget, the team, and the external agencies. I aim to create a unique and memorable shopping experience for our customers, while driving traffic, sales, and brand awareness for our partners. I am passionate about delivering value and return on investment for the stakeholders, as well as creating a collaborative and motivating work environment for the team.
Directrice marketing centre • Création et orchestration du plan de lancement du Village de Marques (com, event, trade) et de sa maison des métiers d’art GVRNY. • Gestion du planning de l’activité marketing du centre et de ses 87 marques en adéquation avec le calendrier commercial. • En charge des partenariats locaux ( associatifs, mécénats) visant à accroître la notoriété du centre et le nombre de visiteurs sur le centre. • Pilotage de la stratégie tourisme du centre en collaboration avec les équipes centrales.
Group Marketing and Communication Director in charge of both the group retail segment brand Hubside.store (B2C) and the insurance brand Celside Insurance (B2B2C) - Set up of the marketing communication and PR teams across key European territories - Responsible for the communication launch and activation of the group retail brand Hubside.store across Europe (objective of 500 stores by end of 2023/ 100 achieved in 2021) - Internal and external communication Strategy ( media planning on/offline) - Management of Celside Insurance brand positioning and naming across Europe - International corporate events ( fair, B2B events, press event) - Design and implementation of the group CSR strategy and roadmap - Negotiation of partnerships with key shopping malls as well as retail food & service brands across Europe to activate and increase the awareness of our retail brand among consumer
I can be your freelance marketing director whether You are looking to - Launch a new product or service - Increase your brand awareness - Increase your turnover - Increase traffic in your physical or e-com stores - Find new clients "Let's meet to create an offer adapted to your business and needs"
Quand la data se met au service des stratégies marketing
- Accountable for the full spectrum of the French omni marketing strategy from planning to set up: - Trade marketing - Media (offline and online) - Social (plateforms) - PR (trade, consumer, blogs) - Events (retail and press) - CRM program - Product and VM training - Direct report to Managing Director France (Membre du comite de Direction de la filiale) - Management: 3 people -Turnover(Whsle+retail): €35M +440% in 4 years Achievements: - Brand activation in France: "LIVE SENSATION" program (AW 2012), the basis of a global brand campaign launch in (AW2013) accross EMEA, APAC and US. = YOUTUBE VIDEO AVAILABLE BELOW FOR FULL CAMPAIGN HIGHLIGHT - Launch and promotion of the three French retail stores in Paris and Lyon- (2012-2013) - Creation of all the social media platforms in France. - Development of brand experientials in line with Global campaigns, adapted to run accross all the distribution channels that could be replicated on larger international scales: - Live Sensation - Feels like nothing Else - Treadlite - Instrumental in successful product launches on the territory: - Treadlite collection men (2014) - Classic Luxe collection (2015) - UGG Home product segment (2015)