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Audrey Beylemans

Marketing/Communication Director- internationale expertise secteur retail (service, assurance, tech, mode, foncière)
About

With over 20 years of experience in marketing and communication, I am an agile and results-oriented professional who can handle the 360-degree scope of marketing activities, from operational to digital to event-based. I have a strong background and expertise in retail, distribution, service, and licensing sectors, both in France and internationally. Currently, I am the marketing manager of McArthurGlen Paris-Giverny, a leading designer outlet group in Europe. I am responsible for developing and implementing the marketing and communication strategy of the outlet, as well as managing the budget, the team, and the external agencies. I aim to create a unique and memorable shopping experience for our customers, while driving traffic, sales, and brand awareness for our partners. I am passionate about delivering value and return on investment for the stakeholders, as well as creating a collaborative and motivating work environment for the team.

Previous Brands
McArthurGlen Group
Indexia Group
Audrey B. Conseil & Développement
Publicis ETO
Deckers Brands
Lee Cooper
Work Experience
Marketing manager McArthurGlen Paris-Giverny
Aug ‘22 - Oct ‘24
McArthurGlen Group

Directrice marketing centre • Création et orchestration du plan de lancement du Village de Marques (com, event, trade) et de sa maison des métiers d’art GVRNY. • Gestion du planning de l’activité marketing du centre et de ses 87 marques en adéquation avec le calendrier commercial. • En charge des partenariats locaux ( associatifs, mécénats) visant à accroître la notoriété du centre et le nombre de visiteurs sur le centre. • Pilotage de la stratégie tourisme du centre en collaboration avec les équipes centrales.

Group Marketing and Communication Director Hubside.store / Celside Insurance
Apr ‘18 - Jul ‘22
Indexia Group

Group Marketing and Communication Director in charge of both the group retail segment brand Hubside.store (B2C) and the insurance brand Celside Insurance (B2B2C) - Set up of the marketing communication and PR teams across key European territories - Responsible for the communication launch and activation of the group retail brand Hubside.store across Europe (objective of 500 stores by end of 2023/ 100 achieved in 2021) - Internal and external communication Strategy ( media planning on/offline) - Management of Celside Insurance brand positioning and naming across Europe - International corporate events ( fair, B2B events, press event) - Design and implementation of the group CSR strategy and roadmap - Negotiation of partnerships with key shopping malls as well as retail food & service brands across Europe to activate and increase the awareness of our retail brand among consumer

Co-fondatrice
Jan ‘18 - Apr ‘18
Audrey B. Conseil & Développement

I can be your freelance marketing director whether You are looking to - Launch a new product or service - Increase your brand awareness - Increase your turnover - Increase traffic in your physical or e-com stores - Find new clients "Let's meet to create an offer adapted to your business and needs"

Strategic planning internship
Apr ‘17 - Jul ‘17
Publicis ETO

Quand la data se met au service des stratégies marketing

Directrice Marketing France
Oct ‘11 - Jun ‘16
Deckers Brands

- Accountable for the full spectrum of the French omni marketing strategy from planning to set up: - Trade marketing - Media (offline and online) - Social (plateforms) - PR (trade, consumer, blogs) - Events (retail and press) - CRM program - Product and VM training - Direct report to Managing Director France (Membre du comite de Direction de la filiale) - Management: 3 people -Turnover(Whsle+retail): €35M +440% in 4 years Achievements: - Brand activation in France: "LIVE SENSATION" program (AW 2012), the basis of a global brand campaign launch in (AW2013) accross EMEA, APAC and US. = YOUTUBE VIDEO AVAILABLE BELOW FOR FULL CAMPAIGN HIGHLIGHT - Launch and promotion of the three French retail stores in Paris and Lyon- (2012-2013) - Creation of all the social media platforms in France. - Development of brand experientials in line with Global campaigns, adapted to run accross all the distribution channels that could be replicated on larger international scales: - Live Sensation - Feels like nothing Else - Treadlite - Instrumental in successful product launches on the territory: - Treadlite collection men (2014) - Classic Luxe collection (2015) - UGG Home product segment (2015)

General marketing manager
Sep ‘08 - Dec ‘09
Lee Cooper

Languages
English - Fluent
French - Native
German - Basic
Spanish - Basic
Education & Training
Novancia Business School Paris
‘16 - ‘17
Master 2 (M2)
Northumbria University
‘02 - ‘03
Master of Arts - MA
Northumbria University
‘01 - ‘02
BA (Hns) 1st year
Pierre and Marie Curie University
‘97 - ‘00
licence
Pierre and Marie Curie University
‘97 - ‘99
Diplôme d'études universitaires générales (DEUG)
Paris, France