With experience in the digital marketing industry, I have developed a strong skill set in driving results through data-driven strategies and innovative campaigns. My expertise spans across key areas including SEO, social media marketing, email campaigns, paid advertising, and content strategy. I have successfully managed and executed multi-channel digital marketing initiatives, consistently optimising for performance, engagement, and brand awareness. Throughout my career, I have worked with diverse clients and industries, leveraging analytics and market research to inform decision-making and maximise ROI. I am well-versed in using various marketing platforms and tools, including Google Analytics, SEMrush and, Facebook Ads Manager to track and optimise campaigns. My ability to adapt to new technologies, stay ahead of digital trends, and continuously refine marketing strategies has allowed me to contribute to business growth and customer retention.
Providing exceptional customer service to customers purchasing luxury products, ensuring a high end shopping experience. Assisting customers with product recommendations holding high levels of product knowledge to cater to customer needs. Collaborated with the sales team to achieve monthly targets and promote new product lines, ensuring excellent product knowledge was conveyed to customers.
- Managed multiple social media communities, replying promptly and professionally to user comments and messages. - Kept on top of the latest social media trends and developments by conducting daily research online through blogs, forums and social media groups. - Managed recruitment of pilots, including headhunting, reviewing CVs, interviewing and hiring. - Provided free psychological assessments for all applicants followed by a thorough assessment on improvement. - Held meetings with potential share/stakeholders to develop strategies to execute business projects with trust and confidence.
- Adapted writing styles to suit unique brands and engage specific target audiences. - Used extensive marketing experience to drive focused, engaged traffic to multiple digital platforms. Demonstrated experience with Google Ads, enhancing targeted brand marketing and promotion. - Gathered Facebook and Instagram campaign insights to optimise performance and improve future strategy. - Monitored competitor campaigns closely in order to stay ahead of trends and activity. - Held weekly meetings with management to discuss business results and improve operations in all departments.
- Monitored costs, timescales and resources used to achieve project success. - Boosted on-site productivity by implementing strategic process improvements. - Managed project team, coordinating contractor activities to execute projects under-budget and within strict deadlines. - Acquired thorough understanding of key customer needs and requirements to provide accurate project scope. - Worked with multiple departments around the University to improve systems and management.