Dena al Taiar
A student at City, University of London majoring in media, communication, and sociology. I worked for a catering company for four months while studying for my foundation year online and volunteered with a nonprofit charity organization. I work effectively under pressure, have exceptional organizational and interpersonal skills, and am determined to pursue a career in media production. With my expertise in the full Microsoft Office package, my capacity to continue learning, and my growth and devotion to the media platform, I could provide value to any media team.
As Marketing Executive, I lead the strategic development of the company’s marketing function. My responsibilities include: • Creating and managing monthly content calendars aligned with brand goals and seasonal campaigns • Enhancing the company’s digital presence through targeted content and platform-specific strategies • Developing the company’s LinkedIn presence to boost employer branding and industry engagement • Conducting market research to identify trends and inform data-driven marketing decisions • Supporting property launches, events, and brand campaigns with integrated marketing strategies
- Developed a strategic LinkedIn content calendar, scheduling 3-4 posts weekly, to align with corporate objectives and boost engagement. - Analyzed competitor strategies and market trends to create a thought leadership framework, with a focus on sustainability and AI-driven innovation. - Designed promotional strategies for Sustainathon 2025, a global event spotlighting sustainability in AI, showcasing TCS’s industry leadership. - Collaborated on research and presentations for sustainability initiatives, aligning deliverables with client and team expectations. - Evaluated engagement metrics to optimize social media strategies and maximize return on investment.
- Created and managed content for Instagram and Facebook, increasing engagement by 30%. - Produced and scheduled content using a monthly content calendar, ensuring consistent brand messaging. - Designed and executed three successful marketing campaigns, significantly boosting brand visibility. - Filmed and produced event content using mobile devices, transforming on-ground coverage into engaging social media posts.