Experienced retail sales associate in luxury and high-volume fashion environments, skilled in clienteling, assisted sales, and maintaining exceptional store presentation. Proven ability to serve international customers, replenish stock efficiently, and adapt quickly to fast-paced retail settings while upholding brand standards and delivering excellent customer service.
- Drove press and public-relations outreach for a cultural nonprofit - Identifying relevant media, journalists, influencers, and institutional partners - Contributing to a media-ready 6th edition of the Festival de l’Empowerment 2026.
- Served VIP and international clients according to luxury retail service standards, reinforcing brand experience and customer trust. - Drove assisted sales by building complete looks and communicating product, materials, and collection stories aligned with Sandro’s brand DNA. - Applied clienteling practices through personalized follow-up, special orders and cross-store product sourcing. - Supported individual revenue targets while monitoring key retail KPIs including average transaction value, items per transaction, and conversion rate. - Represented the brand with a polished luxury service approach, maintaining high standards of presentation and customer experience.
- Independant editorial project - Defined the strategic positioning, brand identity, and editorial line of an independent media platform on socio-cultural fashion trends, independently researching and writing long-form content. - Built a complete media ecosystem from the ground up (website, publications, visual identity), now a live portfolio and proof point for brand-strategy expertise. - Authored 10 e-books and 100+ long-form articles on fashion and communication trends,
- Supported high-volume private sales by serving international and selective customers in a premium fashion environment. - Replenished the sales floor at high speed, maintaining product availability across a fast-moving showroom operation. - Managed fitting-room returns and stock flows, keeping the customer-facing environment organized and sales-ready. - Processed thousands of units per day while maintaining accuracy, responsiveness, and operational discipline. - Reduced customer wait time by maintaining an efficiently organized stockroom and responsive replenishment flow.
- Managed daily media monitoring and produced weekly press reviews for a portfolio of 4 major multi-sector accounts, sourcing 10+ key influencer and journalist profiles to expand reach. - Provided operational support for press events (conferences, press days, product launches) and calculated campaign KPIs and ROI for client reporting.
- Developed and executed the brand's global PR strategy, writing and distributing all communication materials (press releases, press kits). - Built and grew an active network of journalists, media outlets, agents, and target influencers, while contributing to a full visual-identity redesign. - Secured 5+ media placements (including CB News) and closed 10+ targeted influencer collaborations, driving high-engagement organic campaigns.
- Produced digital content and infographics for the corporate website relaunch and created 4 communication assets (lookbooks, an internal mini-site, articles) showcasing the Maison’s craftsmanship. - Coordinated 3 internal corporate photoshoots and supported international Podium meetings, delivering on-brand editorial assets within a demanding global environment.
- Served local and international customers inahigh-traffic flagship store on the Champs-Élysées. - Executed visual merchandisingand window displays according tobrand guidelines and merchandisingbooks. - Replenished productand optimized floor organization to maintainvaailabilityand improve the shopping experience. - Monitored store performance KPIs and communicated structured customer and sales-floor feedback to headquarters. - Supported an items-per-transaction index of 2+ on the assigned department through merchandising and selling techniques. - Maintained customer-flow efficiency in a store serving several thousand visitors per day.