Pratham Nagrani
I have hands-on retail experience in brand activation, in-store promotions, and customer engagement for FMCG and lifestyle brands. I thrive in fast-paced shop floor settings, am adaptable and detail-oriented, and am passionate about delivering excellent service and supporting sales through effective retail execution.
Planned and executed consumer activation campaigns across Greater London, owning full event logistics, asset coordination, and on-site brand management across multiple concurrent campaigns, delivering over 1,000 consumer touchpoints per quarter. Produced structured 48-hour post-activation reports synthesising consumer insight and engagement data into actionable recommendations. Maintained brand compliance and messaging accuracy across all promotional materials and consumer touchpoints, and tracked competitor activity and consumer behaviour at every activation.
Delivered friendly, attentive customer-facing service in a busy, fast-paced retail environment. Supported day-to-day store operations, helping things run smoothly during peak trading periods. Handled a wide range of customer queries with a positive, can-do attitude, working as part of a close-knit store team to help meet daily sales and service goals.
Built and owned the promotional planning calendar across sales, merchandising and external agency partners for a seven-brand FMCG portfolio, including Carmex and Dr Teal's, cutting last-minute asset requests by 30%. Led 360-degree marketing campaigns end to end across 20+ accounts, coordinating activations, POS deployment, and in-store merchandising. Identified three whitespace opportunities through category and competitor analysis across five categories, contributing to annual brand investment planning.
Monitored shipments proactively across three key accounts, flagging risks ahead of two major promotional periods to maintain product availability. Built Excel inventory trackers spanning 10+ Brands, using pivot tables and lookups to give the commercial team real-time visibility into stock levels, directly informing replenishment and promotional planning decisions.
Audited product content, pricing and digital shelf presentation weekly across a large, high-volume retail catalogue, maintaining 98%+ listing accuracy. Recommended content, SEO, and pricing adjustments for underperforming listings, improving search ranking and discoverability for 5+ priority SKUs.