Innovative freelance consultant with +8 years of experience in e-merchandising, e-commerce and strategy. Specialised in project management and brand partnerships with global luxury companies.
Led direct-to-consumer differentiation strategy of all international websites. Advanced activation of new ecommerce identity and elevated mobile journey. Provided competitive benchmarks, recommendations and guidelines. Analysed site and business performance and key metrics.
Launched the LV x Nike AF1 sneaker collaboration. Led project across departments (digital, comms, PR, IT, legal, retail) Strategised and executed VIC and ecommerce plan for worldwide markets. Tracked project risks, progress, sales, client insights and cross-selling. Exceeded sales targets and created demand in high-end retailing.
Developed an e-commerce acceleration plan to recruit new digital consumers for Biotherm as Project Lead. Collected and analysed data to benchmark competitor positioning. Identified local influencer partnerships. Proposed relevant activations to meet business needs.
Managed onboard of new beauty & handbags products for thebay.com Coordinated product launches, emil marketing & campaigns for online.
Oversaw assortment plan of 91 national stores earning $15M in Q2 2018. Managed marketing spend of +$1M for print, digital and social campaigns. Launched Tobi Tobin and Acqua di Parma fragrances in flagship stores. Monitored inventory deliveries, increasing warehouse fulfilment by 25%.
Built a client base of +150 VIC (top clients) through CRM strategy. Generated $500k in sales within 10 months of store launch. Achieved sales targets, created sales reports and quarterly forecasts.
Produced high traffic web and print content circulated to 1.8M readers. Liaised with PR agencies, writers and brands for editorial credits. Created fashion & beauty content and image sourced for shopping pages.