Anita Ehui

Luxury Brand Management Consultant Specialized in Merchandising and Digital

Innovative freelance consultant with +8 years of experience in e-merchandising, e-commerce and strategy. Specialised in project management and brand partnerships with global luxury companies.

Previous Brands
ELLE Canada
Hudson's Bay
Louis Vuitton
Saks Fifth Avenue
Work Experience
Ebusiness Project Manager
Jan ‘23 - Oct ‘23

Led direct-to-consumer differentiation strategy of all international websites. Advanced activation of new ecommerce identity and elevated mobile journey. Provided competitive benchmarks, recommendations and guidelines. Analysed site and business performance and key metrics.

Project Manager
Jan ‘22 - Dec ‘22
Louis Vuitton

Launched the LV x Nike AF1 sneaker collaboration. Led project across departments (digital, comms, PR, IT, legal, retail) Strategised and executed VIC and ecommerce plan for worldwide markets. Tracked project risks, progress, sales, client insights and cross-selling. Exceeded sales targets and created demand in high-end retailing.

ESSEC Graduate Digital Consultant
Apr ‘21 - Sep ‘21

Developed an e-commerce acceleration plan to recruit new digital consumers for Biotherm as Project Lead. Collected and analysed data to benchmark competitor positioning. Identified local influencer partnerships. Proposed relevant activations to meet business needs.

E-commerce Product Supervisor
Dec ‘16 - Jan ‘18
Hudson's Bay

Managed onboard of new beauty & handbags products for thebay.com Coordinated product launches, emil marketing & campaigns for online.

Beauty & Fragrance Buyer (Assistant)
Jan ‘16 - Dec ‘19
Hudson's Bay

Oversaw assortment plan of 91 national stores earning $15M in Q2 2018. Managed marketing spend of +$1M for print, digital and social campaigns. Launched Tobi Tobin and Acqua di Parma fragrances in flagship stores. Monitored inventory deliveries, increasing warehouse fulfilment by 25%.

Brand Ambassador
Jan ‘16 - Dec ‘16
Saks Fifth Avenue

Built a client base of +150 VIC (top clients) through CRM strategy. Generated $500k in sales within 10 months of store launch. Achieved sales targets, created sales reports and quarterly forecasts.

Editorial Assistant
Jan ‘15 - Nov ‘15
ELLE Canada

Produced high traffic web and print content circulated to 1.8M readers. Liaised with PR agencies, writers and brands for editorial credits. Created fashion & beauty content and image sourced for shopping pages.

French - Basic
English - Native
Education & Training
ESSEC Business School
‘20 - ‘21
Master of Business Administration
Carleton University
‘09 - ‘13
Bachelor of Arts
Paris, France