Visionary creative director and consultant with a history of building an industry leading, digital-native fashion brand. Blended creativity and technology to curate immersive, impact-driven consumer experiences leveraging AI, AR, Web3 and gaming integrations. Executive consultant to leading global luxury groups, and recognized thought leader with 20+ speakerships, 8 exhibitions, and 360+ media features from global print and digital media houses.
• Worked with senior leadership up to the Head of Innovation to advise on multi-segment product development in Web3 and gaming verticals • Hosted innovation workshops to guide executive teams to reimagine the consumer experience and consult on emerging trends
• Served as a consultant in the curation of an end-to-end Web3 luxury tech-driven journey as part of an international airport activation attracting multiple million visitors annually
• Collaborated with and advised Emmy Award-winning designer Michele Clapton on costume design innovations using early image AI models for the TV show 'The Peripheral'
• Launched a digital-native fashion house at the vanguard of technology, sustainability and immersive design, and guided the concept-to-execution cycle of innovative products across AR/VR, metaverse, gaming, NFT, Web3, and AI integration • Became the first metaverse-native brand to present at London Fashion Week and Victoria & Albert Museum, and onboarded 2.5M+ AR users in just 3 days of brand launch • Digitally dressed the most influential celebrities in the world including Kim Kardashian, Marilyn Monroe for CR China, Grimes, Usher, and more
• Consulted Chanel Archive on touring exhibitions, archival restructuring, and digital cataloging of Coco Chanel and Karl Lagerfeld's private collections of fine jewellery, couture, and photography
Working with Paula Sello is an inspiring experience. She brings a rare blend of visionary creativity, strategic precision, and genuine leadership. She consistently pushes the boundaries of innovation and design, turning bold ideas into global impact. Any team would be lucky to have her driving their next chapter.