Dweet
Dweet
Open to Permanent
Open to Permanent

James Li

Designer and Branding manager
Portfolio website
About

Graphic Designer and an experienced Branding Manager / Creative Director. Focus on the new trend in pop culture, music and fashion industry for years.

Previous Brands
GrowthPilot.AI
Pressio
Sauce Digital
Goodstuff Design
Playgroundz Festival
WP Digital Marketing
Work Experience
Founder, Design and Growth
Mar ‘25 -
GrowthPilot.AI

Design Lead
Feb ‘24 -
Pressio

Graphic and Digital Designer
Nov ‘19 - Oct ‘20
Sauce Digital

Digital Brand Identity Development: Led the design strategy for web and digital platforms, ensuring a cohesive brand identity that resonates with users. Developed an in-depth understanding of user behaviour to enhance engagement through user-centred web design and interactive experiences. Collaborative Design Solutions: Partnered with cross-functional teams to create web and digital assets, including UI/UX designs, motion graphics, and interactive prototypes. Ensured that all design elements align with product and marketing strategies, contributing to seamless user journeys and enhanced product visibility.

Graphic and Digital Designer
Oct ‘19 -
Goodstuff Design

• Efficiently translate client briefs into compelling brand concepts, created brand-focused marketing and social assets, contributing to growth for several clients in a year. • Develop comprehensive brand guidelines and user-centric designs, promoting accessibility through wireframes and prototypes across online platforms. Translated brand storytelling into engaging web pages, social content, and dynamic ad creatives, improving brand engagement by 2x. • Implemented scalable design systems, ensuring brand consistency across multi-channel digital campaigns.

Digital Designer
Nov ‘18 - Nov ‘19
Playgroundz Festival

Digital Brand Asset Development: Led the conceptualisation and implementation of brand identity across web platforms, resulting in heightened brand recognition and improved audience engagement through visually cohesive and user-centred designs. Web-Based Social Media Strategy: Directed the design and development of social media channels, increasing follower engagement by 80% through the creation of visually compelling digital content and a targeted online presence.

Creative Designer
Sep ‘17 - Oct ‘19
WP Digital Marketing

• Effective Team Coordination: Cooperating with project managers and other creative team members created impactful campaigns across various digital marketing channels, enhancing brand awareness and increasing engagement. • Marketing Content Creation: Develop creative strategies and participated in the creative presentation for diverse clients, including uprising dating app Gmu, fashion marketplace Dewu, and tech-forward, product-driven companies. Deliver a wide variety of creative campaigns across advertising, social, and events.

Languages
English - Work Proficiency
Japanese - Basic
Chinese - Native
London, UK