Graphic Designer and an experienced Branding Manager / Creative Director. Focus on the new trend in pop culture, music and fashion industry for years.
Digital Brand Identity Development: Led the design strategy for web and digital platforms, ensuring a cohesive brand identity that resonates with users. Developed an in-depth understanding of user behaviour to enhance engagement through user-centred web design and interactive experiences. Collaborative Design Solutions: Partnered with cross-functional teams to create web and digital assets, including UI/UX designs, motion graphics, and interactive prototypes. Ensured that all design elements align with product and marketing strategies, contributing to seamless user journeys and enhanced product visibility.
• Efficiently translate client briefs into compelling brand concepts, created brand-focused marketing and social assets, contributing to growth for several clients in a year. • Develop comprehensive brand guidelines and user-centric designs, promoting accessibility through wireframes and prototypes across online platforms. Translated brand storytelling into engaging web pages, social content, and dynamic ad creatives, improving brand engagement by 2x. • Implemented scalable design systems, ensuring brand consistency across multi-channel digital campaigns.
Digital Brand Asset Development: Led the conceptualisation and implementation of brand identity across web platforms, resulting in heightened brand recognition and improved audience engagement through visually cohesive and user-centred designs. Web-Based Social Media Strategy: Directed the design and development of social media channels, increasing follower engagement by 80% through the creation of visually compelling digital content and a targeted online presence.
• Effective Team Coordination: Cooperating with project managers and other creative team members created impactful campaigns across various digital marketing channels, enhancing brand awareness and increasing engagement. • Marketing Content Creation: Develop creative strategies and participated in the creative presentation for diverse clients, including uprising dating app Gmu, fashion marketplace Dewu, and tech-forward, product-driven companies. Deliver a wide variety of creative campaigns across advertising, social, and events.