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Eduardo de la Espriella

Connecting brand and consumer stories.
About

My love of influencing decisions through data analytics has brought me to Paris, where I am boosting my knowledge in leadership, AI, and marketing strategies. Coming from a small tropical country, Panama, my multicultural experience helped me grow into a skilled marketer, designer, video creator, and advertiser with a diverse background in media, technology and business development. Earned certifications in Inbound Methodology and Social Media Analytics. Professional use of: Hubspot Adobe Illustrator, Photoshop, Lightroom, Premiere Pro Social Media Management Platforms Microsoft Word, Excel, PowerPoint

Previous Brands
CEMEX
Corporación la Prensa
Eddie Espriella
Outsight
Story Jar
Toma 4
Work Experience
Content Marketing
Sep ‘23 - Now
Outsight

Intern as Content Marketing, reporting directly to the CEO. My job consists on creating content for online sources, managing social media, publishing website content, creating designs for internal and external sources, communicating internally and internally about prices and partnerships.

Digital Marketing Director
May ‘19 - Dec ‘22
Story Jar

I co-created Story Jar, a full spectrum digital agency. Since 2019 we have guided, driven, and boosted our clients' digital performance. We have created, edited, and enhanced their social media accounts, online marketing efforts, and E-Commerce websites.

Digital Marketing Consultant
Jan ‘19 - Now
Eddie Espriella

I am a Digital Marketing freelancer I create content for Digital Media Manage Online Website and E-Commerce CRM Photograph, Film making and Graphic Design

Intern
Nov ‘18 - May ‘19
Toma 4

TOMA 4 is a boutique storytelling and filmmaking studio with a versatile and international portfolio of projects that include: documentaries, short films, corporate campaigns, institutional videos, and more. As part of the studio, I assisted with the camera, lights, audio, sounds and logistics.

Intern for New Businesses
Oct ‘17 - Dec ‘17
Corporación la Prensa

I created marketing strategies and creative media for marketing and internal purposes to be used in new businesses inside the company.

Communications Assistant and Social Media Coordinator
Aug ‘13 - Sep ‘16
CEMEX

I Assisted in internal and external communication. Redesigned and update the website. Implemented and managed Social Media. Coordinated events and publicity with CEMEX Globaland regional countries. Create logos and other identification material. Created graphic designand design lines for internal and external use. Designed the Website User Interface.

Languages
English - Native
Spanish - Native
Education & Training
EPITA & EM-Normandie
‘22 - ‘24
Masters of Science
Artificial Intelligence in Marketing Strategy
University Of Louisville
‘13 - ‘18
Bachelor's Degree
Communication and Media Studies
Loyola University New Orleans
‘12 - ‘13
Foreign Language Studies
Arts and Media
Balboa Academy
‘09 - ‘12
High School Diploma
Bachiller en Ciencias y Letras con Énfasis en Humanidades y High School Diploma, Bachiller en Ciencias y Letras con Énfasis en Humanidades and High School Diploma
Paris, France