Eduardo de la Espriella

• I am a Full Stack Marketing Specialist, managing all areas of marketing, including the event marketing team. • I create written and visual content for social media, email and digital communications. • I manage PPC campaigns through Google and Linkedin Ads. • I analyze data and improve on next iterations based on analytics given by different platforms. • I design and modify the website and blog through low code builders. • I've expanded Outsight's digital presence by increasing LinkedIn engagement and blog readership through implementing targeted content strategies. • I manage automated outreach growth campaigns weekly, create 3-4 thought leadership articles monthly, and coordinate 10+ global trade show events annually. My efforts position Outsight as a top 3 LiDAR technology pioneer in the industry. • I developed an internal automation tool that reduced content creation time by 40%, fostered partnerships with industry leaders, and organized high-impact webinars. • I secured positive media coverage in 20+ industry publications, supporting a 25% increase in brand awareness and a 15% growth in market share. • I developed and implemented automation processes that streamlined workflows for both marketing and sales teams, boosting overall productivity by 25%. This initiative significantly reduced manual tasks and allowed team members to focus on high-value activities. • I developed and implemented automation processes that streamlined workflows for both marketing and sales teams, boosting overall productivity by 25%. This initiative significantly reduced manual tasks and allowed team members to focus on high-value activities. • I manage all aspects of the Google Marketing Platform, including Google Ads, Analytics, and Tag Manager, to optimize campaign performance, track user behavior, and enhance data-driven decision-making across marketing initiatives.

• Authored 15 articles, ranging from in-depth technical pieces to industry insights, positioning Outsight as a thought leader in LiDAR technology. • Coordinated 3 PR news releases, collaborating with partner companies to effectively communicate Outsight's joint ventures and innovations. • Implemented a content calendar to ensure consistent publication, maintaining regular engagement with our audience. • Collaborated with internal teams, including technical experts, to create diverse and accurate content that showcased Outsight's expertise. • Increased website traffic and audience engagement through high-quality, relevant content. • Strengthened Outsight's media presence and industry relationships through effective PR activities, enhancing the company's reputation and credibility.

• Created and maintained a comprehensive e-commerce website for Fausto Salazar S.A., creating online sales by the first quarter, and increasing by an average 34% by quarter for 2 years. • Redesigned social media visual system, resulting in a 50% increase in engagement across all platforms. • Executed strategic online marketing campaigns, boosting digital sales and increasing the company's digital value by 15%. • Implemented a new product categorization system, improving website navigation and reducing bounce rate by 20%. • Launched targeted digital marketing strategies, including SEO and SEM, leading to a 60% increase in organic traffic. • Spearheaded a comprehensive digital strategy integration, driving a 30% increase in sales and improving customer satisfaction scores by 15%. • Conducted in-depth market research, identifying three key trends that led to a 20% improvement in marketing ROI. • Launched personalized email marketing campaigns, achieving a 25% increase in customer retention and a 15% boost in new customer acquisition. • Utilized advanced data analytics tools to track digital marketing performance, providing insights that improved campaign efficiency by 30%. • Led cross-functional team collaborations, ensuring consistent brand messaging across all channels and increasing brand recognition by 40%.

• Led digital performance strategies for over 11 clients, with 4 retained for 2+ years, enhancing their online presence and profitability through strategic development and optimization of social media accounts and E-Commerce platforms. • Conducted thorough market analyses to determine optimal pricing strategies, resulting in an 11% sales increase for one client and international expansion to 3 new locations for another. • Set and achieved tailored Key Performance Indicators (KPIs) aligned with clients' unique needs, leading to the creation of 3 new companies under one client's umbrella, all of which we successfully managed. • Directed efforts in traffic growth, SEO, content distribution, and email marketing, boosting lead generation by 25% and customer acquisition by 30% on average across clients. • Designed and implemented data-driven, solution-based action plans using Google Analytics and internal insights, improving campaign ROI by an average of 20%. • Led and inspired a team of 5 creative, digital, and business professionals, fostering collaboration, enhancing productivity by 35%, consistently meeting deadlines, and adhering to budget constraints while exceeding client expectations.

• As a Digital Marketing freelancer, I create engaging content for digital media. • I manage online websites and e-commerce platforms. • I handle customer relationship management (CRM) systems. • I specialize in photography, filmmaking, and graphic design.

• Edited and recorded short web series. • I assisted with the camera, lights, audio, sounds and logistics on documentaries. • Created production strategies during production stages.

I created marketing strategies and creative media for marketing and internal purposes to be used in new businesses inside the company.

• Worked in the development of internal and external communications, including the creation of branding material and all graphic designs. Strategized, redesigned and updated website UI/UX. • Implemented marketing campaign and managed Social Media accounts. Use of Facebook, Twitter, Instagram, and LinkedIn social media platforms to promote brand and faster public engagement. • Coordinated events and publicity with CEMEX Global and regional offices.

I redesigned the Website, Visuals only