Corrie MacDonald

• Currently developing freelance consultancy focused on lingerie, swimwear, and loungewear—offering design development, product strategy, and creative support. • Conducting in-depth trend research and market analysis to inform design direction and brand positioning. • Exploring AI-assisted creativity in print design, moodboarding, and storytelling. • Creating original concepts using CLO3D to enhance digital presentations and streamline product development. • Working on personal projects and building new creative business ventures. • Regular travel to fashion hubs to gather insight on emerging styles, consumer behaviour, and innovation.

• Managed and mentored team of 10 designers in the design and development of Lingerie, Nightwear & Swimwear reporting into Head of Design, Women's and Men's. • Managed design process from concept to production. • Identified key seasonal trends and created design strategy to drive innovation and identify new market opportunities in line with total C&A strategy & identity. • Creation of colour stories, moods & trend directions including print & pattern direction. • Mentoring, motivating and coaching team members. • Presenting collections to stakeholders and buyers, effectively communicating the brand's story and vision. • Regular travel to visit suppliers through Asia – China, Hong Kong, Indonesia & Bangladesh for seasonal developments and relationship building. • Intensive and continuous trend and innovation research including Trade shows, supplier development trips and Worldwide market visits. Achievements: • Successfully introduced a new in-store concept, "Lingerie Boutique," which seamlessly integrates modern lingerie and nightwear, enhancing the overall customer experience in store. • Led the launch of a new Loungewear category within C&A's product portfolio: + 1 million in sales turnover. • Successfully revitalized and expanded the Women's swimwear collection, achieving remarkable growth and sustained success despite the challenges posed by the pandemic: +30% sales revenue. • Successfully navigated organisational changes, maintaining team productivity and morale during transitions. • Managed and led the team through the challenges and new working methodologies during and after the pandemic, ensuring continuous productivity and adaptation to remote and hybrid work environments.

• Led team of 8 designers for Nightwear and Legwear reporting into Head of Design. Achievements: • Successfully reworked Women's Nightwear updating offer and aligning design handwriting with contemporary trends while preserving its commercial appeal to achieve best sales ever and No.1 position in German market.

• Delivered tailored design services to fashion brands of all sizes, both in China and internationally using my experience, expertise and industry connections. • Directed the entire creative process from concept to completion, ensuring high-quality outcomes. Provided expert design management and strategic direction. • Production, materials and trim sourcing to meet quality and price requirements. • Frequently travelled to buying offices in China and internationally. Attended, presented and actively participated in industry events and global fabric and design fairs. Achievements • Launched the first range of new startup brand Bravo Intimates in 3 months from initial brief input to items produced and ready to sell using a new and innovative Social Networking sales platform. • Collaborated with Tianhai Lace R&D team to conceptualize and design their inaugural Sportswear TAS designs that were introduced at 2016 Interfiliere Paris gaining them market and commercial success. • Launched a new International Swimwear brand – Sol de Mimi. Responsible for concept, designs, sample development, logos and branding, labeling, packaging, photo shoot concept and website design. • Special consultant to major Chinese brand Joymain Shapewear, delivering keynote presentations at sales conferences to over 12,000 attendees. Consulting on design concepts, international fashion trends and development methodologies for main customers, sales teams, and in-house designers. • Designed and developed women's and men's underwear and swimwear for Katag AG for their Basefield, Clarina Collection and In Linea brands. Communicating with the clients to develop collections from concept through to production, effectively collaborating with designers and senior management to ensure a unified vision. • Founded and launched a clothing brand specializing in silk womenswear – My Shanghai Closet.

• Led a team of 4 designers responsible for designing women's Lingerie and Nightwear reporting into CEO. • Managed design process from concept to production. • Retail consulting - developing themes, visual merchandising top-selling designs, a new shop concept and brand consistency. • Carried out market analysis – traveling to international markets, trend seminars and trade shows. • Gathered and analysed feedback from sales, marketing, operations and partners to set the strategic vision for existing categories and the development of new product categories. Achievements: • Updated handwriting and improved quality standards and fit which received positive customer feedback and led to a 30% increase in sales.

• Responsible for 7 Triumph brands including Sloggi, C'est Ca, HOM, Valisere. • Led and mentored a team of 3 reporting into Managing Director. • Responsible for design, sample development and negotiations to get product to target costs. • Led new developments in materials and trims in conjunction with top manufacturers including the development of new cup materials, molded cups, bra fastenings and bra components. • Extensive market research within Japan and internationally in Europe, US and Asia. • Regular visits to suppliers and factories to build relations and innovate new materials and products. • Worked in collaboration with the Triumph Munich team to launch Valisere into the Japanese market. • In charge of creative collaborations between Triumph and well-known celebrities including Japanese makeup artist Rumiko founder of RMK Cosmetics and Celebrity Stylist Kate Young in New York. • Collaborated with marketing teams to develop creative briefs for photoshoots, ensuring alignment with brand vision and seasonal direction. Oversaw photoshoots to ensure accurate product representation and high-quality visuals for marketing materials. Achievements: • Successfully launched 2 new brands - Valisere Contemporaine and Cosmetic. • Inspired the creation of the first ever Luxury Lingerie Shop for Triumph Japan in Tokyo in 2002 opened to showcase and sell 5 of my luxury brands for Triumph. • Developed innovative new styles including the patented Bra on Bra. • Designed and created unique PR bras including the "Pearl Bra" using 19th Century handmade bobbin lace I sourced from Bruges with 3,000 Mikimoto Pearls hand sewn onto the lace.

• In charge of European fashion and accessories buying for sale throughout Japan. Met targets (margin and volume). Helped plan and open five new Alpha Grace retail stores in Japan.

• Introduced a new Critical Path Method during a secondment with this leading fashion house and manufacturer, boosting efficiency in Sales and Buying and improving order delivery timelines.

• Participated in Management Training Scheme working with the in-house Stylist.