Hakim Meddour

JOTT is a leading French lifestyle brand (€155M turnover in 2022), specializing in urban outerwear. In 2021, L Catterton acquired a controlling interest to accelerate global expansion. Key Responsibilities & Achievements: 🚀 Go-To-Market Strategy & Expansion: Developed and executed APAC GTM strategy (offline & online), aligning with global brand objectives. Successfully identified, negotiated, and onboarded distributors in South Korea & Taiwan, driving rapid market penetration. 📈 Sales Growth & Business Performance: Led seasonal sell-in sessions, optimizing budgets and achieving +103% revenue growth (€886K in 2021 → €1.8M in 2022). Re-negotiated commercial & financial terms (GMR) with the existing Chinese franchisee, enhancing profitability. 🏬 Retail Expansion & Duty-Free Development: Oversaw China franchise store roll-out, scaling from 10 to 21 stores in just 14 months. Defined China’s business model and developed a 5-year business plan for sustainable growth. Scouted and secured Brand Management (DOS) company & Tmall Partners, strengthening e-commerce capabilities. Established DFS partnerships, introducing top management from JOTT & DFS to drive regional duty-free collaborations. Negotiated contract terms for two Everrich Duty-Free locations in Taiwan, enhancing travel retail presence. 🔍 Market Intelligence & Strategic Insights: Conducted sell-through analysis, pricing strategy, and competitive benchmarking, optimizing product positioning across APAC. 💡 Impact: Successfully prepared JOTT’s APAC expansion in China to position the brand as a key player in the premium lifestyle segment.

HEAD Group is a global sporting goods company with five divisions: Winter Sports, Racquet Sports, Diving, Sportswear, Footwear, and Licensing, generating over $500M in annual revenue. Key Responsibilities & Achievements: 📈 Business Growth & Market Expansion: Led APAC distribution growth, increasing sell-in revenue from $2.5M to $4M through strategic partnerships and market development. Negotiated and secured distribution agreements & sponsorship contracts with key partners, strengthening regional brand presence. 🏬 Operations & P&L Management: Oversaw operations of HEAD Group’s regional office, managing HEAD, Mares, and SSI brands across APAC. Managed the P&L and A&P budgets for the region, ensuring financial efficiency and profitability. 🎯 Product Strategy & Market Adaptation: Supported R&D teams in developing APAC-specific product innovations, enhancing market fit and customer engagement. Led product and pricing strategy implementation, optimizing competitiveness across diverse APAC markets. 👥 Leadership & Team Development: Recruited, managed, and coached a high-performing team of 17 members, fostering a strong results-driven culture. 🔍 M&A & Business Turnaround: Led the due diligence and turnaround of ZOGGS (HK), successfully repositioning the brand within the region. 💡 Impact: Strengthened HEAD Group’s APAC footprint, increased revenue, optimized operations, and enhanced product-market alignment, driving long-term regional success.

Key Responsibilities & Achievements: 🏬 Retail Expansion & Operations: Successfully coordinated 4 store openings across Mainland China, Hong Kong, and Macau, ensuring seamless execution. Supervised recruitment, onboarding, and training of sales teams, building high-performing retail staff. 📈 Sales & Performance Optimization: Developed and executed store strategies, setting KPIs and managing sales, training, and CRM budgets. Implemented Retail Excellence programs in Hong Kong & Macau, driving a +21% increase in store performance. 🎯 CRM Strategy / One to One & One to Many : Designed and implemented VVIC recruitment & retention initiatives, strengthening brand loyalty among high-value customers. Led commercial, CRM, merchandising, and operations teams within the regional office, ensuring cross-functional synergy. 💡 Incentives & Travel Retail Success: Created and executed commission schemes for Travel Retail staff at DFS Four Seasons Macau, enhancing sales motivation and performance. Impact: Strengthened the brand’s retail presence in Greater China, optimized store operations, and drove significant performance improvements across key markets.

Eram Group is a leading French manufacturer and distributor of footwear, known for its strong retail and wholesale presence across international markets. Key Responsibilities & Achievements: 🌍 Market Entry & Expansion: Developed and executed market entry strategies & business plans for the APAC region, driving brand growth. Identified and secured new strategic opportunities, strengthening brand positioning across key markets. 📈 Franchise & Wholesale Development: Managed Franchisees & Key Wholesale Accounts, optimizing regional distribution and partnerships. Negotiated store roll-outs in South Korea, China, and Singapore, expanding the brand’s retail footprint. 🏬 Travel Retail & POS Openings: Led new POS openings with DFS Travel Retail in Siem Reap and Hainan, enhancing the brand’s duty-free presence. 💡 Impact: Established Eram Group’s footprint in APAC, built strategic partnerships, and expanded the retail network in high-potential markets.

A leading agency specializing in customer experience transformation for luxury brands, delivering tailored solutions to elevate client engagement, sales performance, and service excellence. Key Responsibilities & Achievements: 📈 Sales & Business Development: Developed and executed sales strategies aligned with APAC market needs, driving revenue growth. Led high-impact business meetings & presentations on customer experience best practices for Top Management & C-suite executives. Secured major business deals, expanding the agency’s footprint in the luxury sector. 🤝 Luxury Brand Partnerships Closed key partnerships with: ✔ Tory Burch – Customer Experience Assessment across APAC. ✔ GRAFF Diamonds – Sales Assistants Training in South Korea. ✔ Chanel Fashion – Enhance 2nd-tier customer engagement (Aspirational Cust.) 💡 Impact: Strengthened luxury brand relationships, improved customer experience strategies, and positioned the agency as a key partner for CX transformation in APAC.

Brand District Asia Ltd is an independent Brand Management firm specializing in market entry strategies for Fashion, Luxury, and Sporting Goods brands across Asia. We help brands successfully expand, scale, and optimize their presence in high-growth markets. Key Responsibilities & Expertise: ✔ Market Entry & Expansion: Identifying and securing the right local partners (distributors, retailers, agents, 3PL, TPs) aligned with brand strategies. ✔ Market Intelligence & Competitive Analysis: Conducting in-depth pricing studies, product positioning analysis, and benchmarking to fine-tune brand strategies. ✔ Retail & Real Estate Strategy: Sourcing prime retail locations for flagship stores, boutiques, and pop-ups. ✔ Business Setup & Localization: Establishing legal entities, managing corporate structuring, and ensuring compliance with local regulations. ✔ Digital Transformation & Omni-Channel Strategy: Advising on e-commerce expansion, marketplace integration, and digital acceleration in Asia. ✔ Operational & Financial Optimization: Leading restructuring, cost-saving initiatives, and supply chain sourcing to maximize efficiency. ✔ Interim Management & Executive Leadership: Providing hands-on leadership in critical business phases, from launch to crisis management. Key Achievements: 🚀 Led multiple successful market entries across Hong Kong, China, South Korea, Taiwan, The Philippines and Thailand securing strategic partnerships. 📈 Developed tailored market strategies that helped brands achieve double-digit sales growth within their first 12 months in Asia. 🏬 Negotiated and secured prime retail locations for flagship stores and pop-ups, enhancing brand visibility and consumer engagement. 💡 Advised brands on omni-channel strategies to ensure e-commerce revenue growth and enhance brand reputation in China

Fondlight Ltd is the Asia subsidiary of Batipart Group, a global investment holding specializing in Real Estate, Hospitality, and Consumer Goods, with a Hong Kong-based Buying Office (FF&E/OS&E). Key Responsibilities & Achievements: 🔄 Business Transformation & Cost Optimization: Led a major restructuring & business transformation, achieving a 30% reduction in operational costs while maintaining efficiency. Implemented turnaround strategies, restoring profitability and operational stability. 📈 Leadership & Team Management: Managed cross-functional teams across sales, production, logistics, sourcing, and administration, leading 10 professionals. Supervised P&L management, sales forecasting, and KPI monitoring, ensuring financial performance and strategic alignment. 💡 Impact: Successfully optimized operations, reduced costs, and improved overall business performance.

Natineo.fr is a digital-native baby brand specializing in childcare products, successfully launching an e-commerce platform with a focus on high-quality baby and toddler products. Key Responsibilities & Achievements: 🚀 Team Leadership & Cross-functional Management: Led a team of 11 professionals, overseeing key departments: e-commerce, digital marketing, IT, and customer service. Drove collaboration across teams to ensure seamless execution of all business functions and optimal customer experience. 📊 Branding, Marketing & Distribution: Led branding, marketing, and distribution strategies, aligning all efforts to meet GMV (Gross Merchandise Value) targets. Worked closely with suppliers in China, successfully developing and launching 200+ products (soft & hard goods) for the baby and toddler market. 💡 E-Commerce Performance & ROI: Achieved €850K turnover in the first year, delivering an impressive ROI of 5.78 and conversion rate of 4.16%. Ensured optimized sales funnels and digital marketing strategies, driving strong performance and customer engagement.

Specialized in distributing and managing premium fashion brands, including Christian Audigier, Affliction, Ed Hardy, House of Dere’on (Beyoncé), Ella Moss, and Splendid across key APAC markets. Key Responsibilities & Achievements: 🤝 Negotiation & Partnership Management: Negotiated distribution contracts with leading premium fashion brands and local partners for sub-licensing agreements. Managed key relationships with distributors and franchisees across Taiwan, China, Thailand, Singapore, and South Korea, ensuring alignment with brand standards. 📊 Performance & Sales Optimization: Developed and implemented performance measurement tools, tracking key metrics to improve operational efficiency and sales outcomes. Supervised sales and store management in Hong Kong, ensuring adherence to standards and driving sales growth. 💼 Team & Training Management: Planned and executed staff training programs across stores, fostering a high level of customer service and brand knowledge. Prepared monthly sales reports and quarterly purchasing budgets, ensuring financial targets were met. 💡 Strategic Planning & Marketing: Conducted profitability analysis to assess the feasibility of new store openings, driving the brand’s regional footprint. Designed and implemented a comprehensive regional marketing plan, enhancing brand awareness and customer engagement in key APAC markets.

Key Responsibilities & Achievements: 📈 Revenue Growth & Strategy: Led growth efforts for the Never Out Of Stock (NOOS) department, successfully increasing turnover by 5x, from 1M€ to 5M€ in one year. Developed and executed strategic plans to optimize stock turnover, ensuring consistent product availability and demand fulfillment. 🤝 Client Portfolio Management: Managed a diverse portfolio of 200 Franchisees, 800 multi-brand stores, and 30 shops-in-shops, driving sales and brand visibility across multiple retail channels. 👥 Team Leadership & Training: Coached and trained a team of 60 Sales Reps, empowering them to drive NOOS sales and exceed performance targets. Fostered a high-performing culture, promoting collaboration and accountability within the sales team. 💡 Impact: Achieved significant revenue growth, enhanced the brand’s presence across key distribution channels, and developed a highly skilled sales team to support continued expansion.

Key Responsibilities & Achievements: 📈 Franchise Network Expansion & Growth: Managed and expanded the franchise network, increasing stores from 36 to 46 by successfully opening 10 new franchisees, resulting in a 12% YoY increase in turnover. Drove expansion efforts by identifying key growth areas and securing new franchise partnerships. 💼 Budget Planning & Financial Management: Led the development of yearly, seasonal, and monthly budgets, ensuring financial targets were met and resources allocated effectively. 🏢 Investor & Real Estate Development: Prospected and secured new investors and real estate opportunities, driving the growth and sustainability of the franchise network. 📊 Retailer Support & Training: Provided ongoing support to retailers by managing KPIs, merchandising, and conducting retailer staff training, enhancing performance and operational efficiency across the network. 💡 Impact: Successfully expanded the franchise network, achieved strong financial growth, and provided critical support to franchisees, ensuring long-term success.

Key Responsibilities & Achievements: 📈 Turnover & POS Expansion: Drove a 29% increase in turnover, expanding from €2.7M to €3.5M by strategically growing the number of POS from 46 to 59 in the Northwest of France, including Paris. Implemented targeted growth strategies to drive sales and expand product availability across key locations. 💼 Budget Development & Target Management: Developed and managed yearly, seasonal, and monthly budgets, ensuring POS commitment to sales targets and monitoring performance to ensure goals were met. 🤝 Retailer Relationship Building: Fostered strong relationships with retailers, offering support to enhance product presentation and maximize sales potential. Acted as a liaison between retail partners and the company, ensuring alignment with brand goals and delivering superior customer service. 💡 Impact: Achieved significant sales growth, expanded the brand’s presence in key regions, and strengthened retailer partnerships, ensuring long-term success in the Northwest France market.

Key Responsibilities & Achievements: 🛍 Buying & Collection Planning: Developed and executed comprehensive buying plans and collection strategies to align product assortments with market demands. Negotiated commercial terms with premium brands to ensure optimal pricing and profitability. 💼 Budget & Inventory Management: Managed budgets to ensure effective allocation of resources across product lines and departments. Conducted inventory analysis to optimize stock levels and minimize overstock risks while maximizing sales. 🌟 Brand Selection & Strategy: Identified and selected emerging brands to expand the product offering, ensuring the portfolio remained competitive and on-trend. Successfully managed top-tier brands, including Cerruti, Lanvin, Armani, Nina Ricci, Kenzo, Emilio Pucci, Leonard, and more. 💡 Impact: Contributed to the development of a diverse and dynamic brand portfolio, improving sales and profitability while staying ahead of market trends.

Key Responsibilities & Achievements: 👥 Team Leadership & Training: Managed a team of 20 Sales Assistants while leading the training and development of the sportswear department's retail team (40 people). Delivered training on sales techniques, customer service, product knowledge, materials, and merchandising, improving team performance and product knowledge. 📊 Sales Performance & KPI Analysis: Regularly analyzed sales KPIs and implemented corrective actions to address performance gaps, ensuring continuous improvement and achievement of targets. 💡 Customer Service Excellence: Maintained and upheld Customer Service Quality Standards, ensuring the highest level of customer satisfaction across all interactions.

Key Responsibilities & Achievements: 📊 Market Research & Analysis: Led the setup and execution of both quantitative and qualitative market studies, gathering actionable insights to inform strategic decisions and drive business growth. 🏆 Service Quality Initiatives: Organized and led service quality competitions across departments, fostering a competitive spirit and improving service standards across the organization. 🗣 Customer Request Management: Managed daily customer requests, ensuring timely and effective resolution, and maintaining high levels of customer satisfaction.

Key Responsibilities & Achievements: 🚀 Tool Development & Process Improvement: Led a project to improve the management and coaching tools used by the Retail Management team, enhancing efficiency and effectiveness in day-to-day operations. Identified key areas for improvement in existing tools and implemented new systems to streamline coaching and performance tracking. 👥 Team Coaching & Support: Worked closely with the Retail Management team to provide coaching and guidance on best practices, helping them optimize their approach to team leadership and sales management. 💡 Impact: Successfully improved team performance and management capabilities, contributing to enhanced productivity and stronger leadership across retail teams.

Key Responsibilities & Achievements: 💼 Sales Excellence: Recognized as the best seller in the department, consistently exceeding sales targets and delivering exceptional customer service. Promoted and successfully managed the Loyalty Card program, increasing customer retention and driving repeat business. 🛍 Brand Expertise: Specialized in delivering top-tier customer experiences and sales for Polo Ralph Lauren and Façonnable.