A dynamic, entrepreneurial head of e-commerce with up-to-date fluency in e-commerce technologies, online media and technology trends delivering world-class customer experiences and e-commerce performance. Extensive experience with leading brands from luxury to mass market. Adept at managing & developing high performing teams. Strong track record of delivering business growth. Specialties Ecommerce Digital Strategy Digital, Marketing Agency Management, Growth Mindset Leadership & team building P&L and Budget Management, Merchandising Conversion Optimisation Shopify, Magento, EPiServer UX / PPC / SEO CRM (Mail Chimp & Klaviyo) / Email Online Analytics Data Analysis & Insight Consumer Insights
Specialties Ecommerce Digital Strategy Digital
Digital Consultant Oct 2021 1 day a week(contact) Turnover 2020 £ 1.1 Million 2021 Forecast £ 1.4 Million They are a beauty brand inspired by healthy living and create products enhanced with nutrition derived from natural ingredients. Talc-free, vegan and cruelty free. https://thebeautycrop.com/ https://beautaniqbeauty.com/ Complete setup of all PPC and social from First phase/tracking to campaign set up
Interim E commerce Manager Started Aug 2021 1 day a week(contract) Ending Dec 2021 Turnover 2019 £.6 Million, 2020 £.9 Million 2021 Forecast £1.3 Million Award winning small-batch coffee. Hand selected by industry experts. Small batch roasted. Hand roasted fresh in Brixton London. 100% Speciality Grade. https://volcanocoffeeworks.com
Interim E commerce Manager/Project Manager Started July 2021 2 days a week(contract)Ended Nov 2021 Turnover 2019 £1.5 Million, 2020 £1.8 Million 2021 Forecast £2.2 Million Christopher Kane, founded in 2006, is an innovative luxury fashion brand offering womenswear, footwear and a full range of handbags and accessories https://www.christopherkane.com ACHIEVEMENTS / RESPOSSIBLE Take full control of all marketing channels which included PPC and social media due to poor set up and ROAS Within 6 weeks distinct improvement with ROAS increasing from .3 to 2.5 On boarding an affiliate program from start this now brings in 15% of total e-commerce sales. Set up flows and segmentation for CRM system
Digital Consultant Started April 2021 1 day a week(contract) Turnover 2019 £.4 Million, 2020 £.8 Million 2021 Forecast £1.1 Million High-End Reversible Clothing That Is All Sustainably Made in London. Timeless and Can Be Worn from the Day into the Evening by Simply Reversing the Outfit. Seasonless Collections. https://isabelmanns.com/ Complete setup of all PPC and social from First phase/tracking to campaign set up
E -commerce Project Manager Started Jan 2021 1 day a week(contract)Ended Nov 2021 Turnover 2019 £2.5 Million, 2020 £3.1 Million 2021 Forecast £4.2 Million Exceptional Quality Cashmere, Cotton Pique, Brushed Cotton & Linen from Luca Faloni. Beautiful Italian Menswear & Accessories Crafted by Artisans from Luca Faloni. Premium Cashmere. https://luca-faloni.com Work hand in hand with their affiliate partner to improve brand awareness and conversions. Set up all there outside UK territories on PPC which included USA, Middle East and Australia Re vamp of site focusing on look feel and how user-friendly site was. Within 2-month months our traffic increased by 15%.
Complete setup of there PPC for UK & US this includes tracking and campaigns. I also re vamped social media for FB & INSTA
Specialties Ecommerce Digital Strategy Digital
The UK's first LA concept store showcasing the hottest emerging designers from across the Atlantic. Dreamed in LA, Loved in LDN. They pride themselves with their strong sustainability values. My task to set up all there Marketing including PPC Social and Affiliates and then going forward. • Responsible for all online activities • Develop affiliate marketing programs. • Create and maintain an online PPC. • Search Engine Optimization (SEO), PPC, CMS, social media, Email marketing Provide analytic reports of online sales. see less
SIMMI, offers the latest footwear trends at affordable prices for the global minded girls. They are constantly inspired by the bold and accomplished women of the world, whether it be in our daily lives or on socials. Since being with Simmi I have completely revamped the PPC profile of the business by improving ROAS by over 60% and we now also have a worldwide presence. ACHIEVEMENTS AREAS RESPOSSIBLE DATE RANGE JAN -APR 20 COMPARED JAN-APR 21 PPC REVENUE UP 30% SESSIONS UP 25% SOCIAL REVENUE UP 126% SESSIONS UP 78% ORGANIC REVENUE UP 87% SESSIONS UP 54% OVERALL REVENUE UP 80% SESSIONS UP 63% see less