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Rini Bankhwal

Marketing | Strategic Planning | GTM across Consumer, Fashion & Tech industries
Portfolio website
About

I am passionate about taking products to market with creative campaigns. I founded and scaled an artisanal fashion accessories label across India. I am an advisor to tech startups and advocate for sustainability in fashion with Fashion Revolution. HEC Paris MBA alum with 10 years of experience in the Indian and European market and currently, a student of the French language. Find my portfolio here: https://www.rinibankhwal.com/

Previous Brands
Slice
Subject Matter Labs
Juni
L'Oréal
Nicobar Design Pvt. Ltd.
Lenskart.com
Tribana
Snapdeal
Aditya Birla Fashion and Retail Ltd.
Fabindia Overseas Pvt Ltd
Work Experience
Head of Growth
Jan ‘25 -
Slice

Founder
Mar ‘23 -
Subject Matter Labs

Business of Fashion & Craft in the Global South | Podcast | Newsletter | Services

Senior Strategy Manager
Jan ‘22 - Jan ‘23
Juni

- Delivering Corporate Strategy for 2023 across key business functions, setting strategic goals and roadmap in alignment with company vision and mission - Driving impact across cross-functional teams through project management - Market scoring and Competitive Research for leading internal projects - Planning for company-wide OKRs and benchmarking business operations to align with strategic goals, vision and mission of the company Juni is a fintech company that develops a banking app and platform for e-commerce and online marketing entrepreneurs. It empowers digital entrepreneurs to make better decisions, enables them to scale up their operation, and unleash the full potential of digital commerce in their favor. Capital raised to date $281.9M

International Development Marketing, L'Oréal Paris
Jan ‘22 - Feb ‘22
L'Oréal

- Participated in the product launch planning through campaign ideation and calendar planning - Lead market analysis, ad-hoc qualitative and quantitative research

Brand Strategy & Communication
May ‘18 - Dec ‘20
Nicobar Design Pvt. Ltd.

Nicobar is an omni-channel lifestyle brand comprising of apparel, home and accessories range, from the house of Goodearth-Eicher Group (other brands include Royal Enfield and Goodearth) Strategized and led all brand marketing campaigns with founders, CEO and core team of 12 people. Liaison for PR strategy and for all national and international partnerships.

Senior Product Marketing Manager
May ‘17 - May ‘18
Lenskart.com

Lenskart is a Softbank-funded ecommerce eyewear company valued at USD 1.5B, focused on expanding its private-label John Jacobs Eyewear, modeled after Warby Parker.

Founder
Jul ‘15 - Apr ‘18
Tribana

Incubated under Dhriiti & Cherie Blaire Foundation for Women, Tribana is a homegrown label that retails artisanal jewellery. Highlights: 2014: Launched domestically on Etsy & Amazon 2015: Retail presence across 6 stores in India in Delhi, Mumbai, Bangalore & Goa and on 3 domestic marketplaces 2016: Top 25 startups to be shortlisted for a year-long incubator program run by Cherie Blair Foundation for Women (sponsored by US Embassy in India) 2017: Participated in India Runway Week and scaled to 11 boutique stores in India

Manager: CRM & Digital Marketing
May ‘14 - Jan ‘16
Snapdeal

Product Marketing Manager
Dec ‘12 - May ‘14
Aditya Birla Fashion and Retail Ltd.

Marketing Associate (Karnataka Market Region)
Sep ‘11 - Dec ‘12
Fabindia Overseas Pvt Ltd

Languages
English - Native
Hindi - Native
French - Basic
Urdu - Fluent
Paris, France