Roohi Dhokia
I offer extensive experience as a stylist and style advisor in premium and high-end retail, specialising in personalised client service, expert product knowledge, and visual merchandising. I thrive in fast-paced environments, excel at driving sales, and adapt easily to dynamic shop floor settings within fashion boutiques and pop-ups.
Curate complete looks aligned with brand identity and moodboard concepts for campaigns, music videos, e-commerce, and runway prep. Collaborate with photographers, designers, MUAs, and set designers to execute cohesive, visually compelling productions. Direct fittings and on-set styling to ensure flawless garment presentation and continuity across looks.
Designed elevated visual displays aligning with brand aesthetics and seasonal trends. Managed social media marketing to engage niche artist communities, driving brand awareness and increasing foot traffic. Delivered personalized styling consultations for clientele, fostering loyalty through expert product knowledge, bespoke service, and long lasting relationships.
Drove client retention at Formula 1 Paddock Club/MotoGP (Circuit of Americas) VIP events via immersive storytelling aligning with the brand ethos and building strong client relationships with sponsors in luxury markets Engaged high-net-worth audiences with Aveeno skincare and Prosecco launches through trend-aligned narratives. Collaborated with visual teams on F1/Moto GP campaigns, ensuring premium displays for pop-ups/activations.
Delivered multiple sales presentations resulting in a 70% conversion rate Recognised for reliability and dedication, trusted by the company to work in a hybrid position and Team Lead for my class Exceeded sales targets by 25%, closing 5+ deals/month with AI-driven Salesforce CRM workflows.
Assisted in styling and preparing looks for daily e-commerce and campaign shoots Managed wardrobe, set organization, and on-set styling support for smooth shot flow Tracked shot lists and styling detail using Google Drive and Excel for accurate documentation
Boosted sales (top 10%) via brand storytelling, product expertise, and CRM-driven client retention.