▶ +5 years of Fashion Wholesale Experience and graduated from a Master in Luxury Marketing ▶ In diverse environments : Man / Woman / Kids - High end brands - Prêt-à-porter / Footwear / Accessories ▶ Different market : France / Belgium / Luxembourg ▶ Scope : ≈ 600 customers (multibrand stores, department stores and pure players)
▶ Brands : Jacob Cohen, Parajumpers, RRD, premiata, Mason's, 7for all mankind ▶ Univers : B to B - Prêt-à-porter Man / Woman / Kids, Accessories, Shoes Man / Woman. ▶ Scope : ≈ 600 customers (multibrand stores, department stores and pure players) SALES - Define the wholesale strategy of the brands - Develop the portfolio of existing customers and look for new customers - Preferred contact for customers on the Parajumpers / Premiata brands - Follow-up on customer relations (presentation of new products, catalogs, marketing materials) - Trainings to key accounts and partner boutiques - Manage customer follow-ups PROSPECTION - Creation and maintenance of a prospecting file for France / Benelux - Organization of prospecting tours / customer visits. ANALYSIS - Establish the dashboards and statistical analyses related to the commercial activity (stock status, RAL per customer, reorder, orders received and cumulative vs N-1). - Control of the sell in/out and collect data from key accounts at each month end. - Seasonal reporting with our suppliers (analysis of the offer, prices, proposal of new products) SHOWROOM - Planning of customer meetings - Preparation of budgets and customer files (N-1) - Sale of collections during showrooms - Entering orders on JOOR / SAISON WEB etc. MARKETING - Creation of newsletters - Co-construction of the digital strategy of the showroom (social networks, website etc.) Implementation of marketing actions (showcase project, pop-up) Voir moins
▶ Brands : Jacob Cohen, Parajumpers, RRD, premiata, Mason's, 7for all mankind ▶ Univers : B to B - Prêt-à-porter Man / Woman / Kids, Accessories, Shoes Man / Woman. ▶ Scope : ≈ 600 customers (multibrand stores, department stores and pure players) - Optimization of the commercial tools (Linesheet/ mailing...) - Assistance of the commercials during the sales - Prospecting for new customers - Elaboration of tour plans for prospecting - ADV management: stock / restocking / claims Voir moins
▶ Brands : Ami - Alexandre Mattiussi ▶ Univers : B to C - Prêt-à-porter Man / Woman ▶ Salesman in shop and department stores - Sales with objectives - Reception and advice to customers, collection - Merchandising - Logistics management
▶ Brands : Teija ▶ Univers : B to B - Prêt-à-porter Woman ▶ Digital marketing assistant in the Florence Deschamps multi-brand showroom - Definition of the positioning and communication strategy - Creation of content for the website, social networks newsletter and customers
▶ Brands : Ami - Alexandre Mattiussi ▶ Universe : B to B - Prêt-à-porter Man / Woman ▶ First experience in the fashion world - Organization of the Fashion Week show - Assistance of the salesmen during the sales - Prospecting for new customers - ADV management: stock / restocking / claims