A self-directed solutions marketing professional with over 8 years of cross-functional expertise in developing value-centric product messaging and enablement initiatives for presales organizations. Strong experience with leading effective teams that have been a catalyst for accelerating strategic customer opportunities and have contributed to key deal closures across the globe. Multi-functional champion with a deep understanding of the product, marketing, and presales landscape. Experienced at owning and driving GTM goals, strategy, market analysis and product launch activities.
Commercial Content and Enablement
Strategizing with the founding team to develop and execute the organization’s GTM strategy in Europe and MENA.
Engaged with the sales and marketing team in the creation of an interactive ‘Product Walkthrough’ Demo, customer case studies and enablement material to be used in sales enablement and customer opportunities.
Worked on developing an omni-channel marketing strategy that communicates company's diverse voices and messages to key stakeholders. Suggested improvements to the marketing plan that optimize the use of existing online channels while minimizing marketing spend and improving customer experience.
Proposed a strategy to implement an IoT based digital transformation plan. It was aimed at promoting Lancaster as a ‘digital hub’ while improving safety, increasing footfall, and optimizing traffic in the City’s Commercial District.
Worked as a solution expert on competitive positioning of TIBCO’s unique value proposition in enterprise customer opportunities. Collaborated with cross-functional teams to create compelling product messaging, positioning, and value propositions that resonated with target audiences. Assisted in market research and competitor analysis to help refine solution marketing strategies.
Analysed data to create and improve election communication strategy for a national political leader in India. Assisted in drafting press releases, social media content, and speeches, ensuring message consistency and accuracy. Coordinated communications other officials and created a 40-page manifesto publication titled ‘Report to People’.