As a passionate Footwear Designer with over 16 years of experience in Designing, developing, and innovating within the Footwear Industry, I have honed my skills in identifying and fill the gap between creative vision, market trends and understanding consumer needs. My career is marked by a continuous pursuit of excellence in product and material development, always aiming to push the boundaries of creativity and innovation. As a natural leader, I thrive in dynamic environments, inspiring and motivating my team to achieve ambitious goals. I am enthusiastic about learning and growing continuously, a journey that has taken me around the world enriching my perspective and fueling my ambition. My extensive travel experience enhanced my adaptability and cultural awareness, invaluable assets for a global environment. Experienced in driving results with corporate objectives and strategic initiatives. My merchandising role has been strategic go drive a company from zero to 50 millions revenue in less than 5 years and understanding the market from different perspectives.
Footwear Design (Woman, Sport & Casual, Kids Man), Development, Material research, Trend direction. Collection Strategy & Merchandiser
• Managed and built design teams for footwear collections for brands Liu Jo, Blumarine, Dsquared2, Pinko. • Oversee footwear design calendar, ensuring projects stay on track and meet key milestones from concept to final production. • Managed in-house team and freelance designers for Liu Jo Shoes (Women & Kids). • Oversee all aspects of footwear design, from initial concept to final product, ensuring design excellence and attention to detail. Guide and mentor a team of designers to ensure their creative work aligns with the brand's aesthetic and product performance standards. • Design directions, Moodboards ,trend direction, leathers and materials development. • Conduct seasonal briefings as a Merchandiser to ensure all designs resonate with target consumers and address their needs for functionality, style, and comfort, balancing creative vision with commercial viability. Monitoring Target cost/retail price • Defined presentation to sales force to know the collection with sales key point. • Directly support the CEO since the Company was founded on strategies and plans, contributing to significant revenue and consistent growth. ( 70 Millions in 5 Years )
NewBorn Baby Shoes Brand founded in 2016 and managed as a small side project to always fuel my creativity.
Hand woven leather piece of art based on my Travel photography around the world. Personal Exhibitions: FUORISALONE April 2016, Milan Personal Exhibition , June 2016, Montegranaro IT Collective, August 2016, Las Vegas
Head Designer for Hogan Women's Sport Collection, working directly with Andrea Della Valle to ensure designs aligned with brand vision and seasonal trends. Some of my designs are still in Hogan’s collection
Man, Woman, Kids Footwear. Trend analyst and research, fabrics and leathers sourcing. Details, accessories, prints, embroideries, outsoles and heels development. PREMIATA Woman, MOMA, Voile Blanche ,W6yz Junior, Raparo, Bikkembergs, Halmanera, Roberta Di Camerino and few more.
C.A.2 is a Luxury leather accessories brand, founded while I was living and traveling in China. C.A.2 was the winner of Who's Next Blog 2011 for 2 seasons.
• Designed and built full footwear collections for luxury and private label clients, managing the entire product development process. • Developed strong relationships with global buyers and collaborated with factories in Asia and Europe to ensure high-quality production and on-time delivery. • Contributed to market expansion, particularly in the US and Asian markets.
Designer for Miss Sixty and Killah brands, seeking all the products from design to R&D, connecting the womenswear office together with the footwear department.
Designer for handmade Italian footwear brand. Store located in Via Del Babuino, Roma Buyng assistant for Luxury footwear brands.