I bring extensive experience in social media management within the fashion industry, adept at driving engagement and brand growth through strategic content creation. My background includes working with high-profile brands and successfully launching new fashion lines on various platforms.
○ Rapidly Grew Instagram Following: Successfully launched and grew the Instagram account, driving 7.5K followers in just three months through strategic content creation, and strategic geo engagement. ○ Curated High-Quality Content: Overseed the creation and distribution of visually appealing and informative content that resonated with our target audience and aligned with our brand's aesthetic. ○ Optimised Social Media Performance: Utilized data analytics to measure campaign effectiveness, identify trends, and make data-driven decisions to optimise social media performance and ROI. ○ Stay Ahead of Social Media Trends: Stay up-to-date with the latest social media platforms, features, and best practices to ensure our brand remains
○ Develop and Implement Social Media Strategy: Create and execute comprehensive social media strategies aligned with brand goals, monitor industry trends, and ensure consistent brand messaging across all platforms. ○ Manage Content Creation and Community: Oversee the production of engaging content, maintain a consistent posting schedule, engage with followers, and foster a positive online community. ○ Campaign Execution and Analysis: Plan and execute social media campaigns, track performance metrics, and adjust strategies based on data insights. ○ Stay Updated and Innovate: Keep up with social media trends, experiment with new features, and provide recommendations for innovative initiatives.
○ Delivered regular primary and secondary audience insights on our community's social media behaviours, fashion consumption habits and engagement with the social content to help optimise and hit agreed KPIs as well as regular reports for social channels (BAU and Campaign AARs), to help the team and the business to understand what works in social ○ Regularly used research and community collaboration to provide insights and recommendations for how to improve the content. Used data and audience insights to offer guidance and expertise to teams on commissioning relevant talent for social content ○ Managed relationships with Brand, Creative, Seller Success and Insights teams to regularly connect with sellers and buyers as part of our research approach ○ Regular social listening reporting to understand key changes in social sentiment, brand perception and SoV
○ Oversaw work of assistants responsible for social media posts and online copywriting as well as managed weekly editorial calendar and commissioned artists and content creators ○ Responsible for the production of the content including contracts , built concise briefs for creatives to work to, managed creative resource for responsible projects ○ Ensured all content is aligned with company branding guidelines by using best practices when creating content across multiple channels
○ Filmed and produced content for IGTV and TikTok. Created and published content that increased our Instagram followers 200% ○ Raised brand awareness via increasing visibility through 35+ posts across all social media platforms on a weekly basis ○ Experimented with posting times allowed the company to increase engagement rate based on the platform used.
○ Managed the content creation process from start to finish, including sourced and collated raw material and published online. ○ Engaged with target audience on social platforms to grow overall following and SoV and meet set KPIs. ○ Identified and researched trending topics.