As a dynamic retail strategist with a focus on omni-channel fashion retail, I bring over 15 years of experience in driving growth and innovation in diverse business environments. I specialize in developing customer-centric strategies that seamlessly blend digital and physical touchpoints, empowering teams to deliver exceptional results in the fast-paced world of fashion. Leveraging data-driven insights, I develop and execute comprehensive strategies that optimize marketing campaigns, drive market share, and foster growth. With a strong emphasis on forging lasting relationships with stakeholders at all levels, I excel at navigating emerging trends to build scalable, high-performing omni-channel retail experiences that captivate and engage customers
■ Founded and led the first digital curated shopping concept in the Middle East ■ Built and refined our marketing and growth framework, leading to a 44% CAGR revenue increase and a surge in our customer base from scratch to 60K ■ Spearheaded the product management side, overseeing the development of website, app, and operational and personalization tech stacks, ensuring seamless integration and functionality to drive business growth through personalization ■ Assembled a passionate team of 15, collaboratively propelling the business to achieve multimillion-dollar revenue milestones ■ Acquired and onboarded 25+ top-tier brands, boosting our full-price sell-through rate to 70% ■ Increased LTV by 50% YoY by introducing automated post-purchase processes that grew customer stickiness and engagement
■ Spearheaded UAE market entry for a UK-based HR consulting firm, liaising with two Partners to conduct in-depth HR/talent management research and foster lucrative business development opportunities ■ Played a pivotal role in a nationalization project, devising targeted strategies for talent attraction, employee engagement, and performance management ■ Improved client's employee retention by 23%, leading to significant cost savings in recruitment fees and a more stable workforce. ■ Delivered instrumental technical and strategic guidance for an AI-driven workforce prediction tool
■ Collaborated with senior management & the board to devise a comprehensive 3-year strategic and financial roadmap, along with annual plans and quarterly updates, ensuring timely progress measurement and course correction. ■ Managed and monitored a strategic initiative portfolio encompassing 15 renowned luxury brands, including product launches, store openings, and marketing strategy: benchmarked performance against budgets and targets, driving revenue growth & cost discipline. Identified cost savings & margin opportunities that contributed an additional 200 basis points to the portfolio's profits. ■ Led comprehensive monthly financial evaluations for 160 top-tier luxury-brand shops throughout the GCC region; examined P&L statements and devised targeted corrective action plans to boost sales growth and optimize profitability. ■ Led a strategic M&A initiative, conducting in-depth analysis recommend two exceptional European luxury brands for successful expansion into the competitive GCC market; responsibilities included market research, market entry strategy, feasibility analysis, and store rollout planning.
■ Appointed financial lead for a high stakes $50M client engagement, offering expert guidance to project executives on GAAP compliance, budgeting and forecasting pipeline deals, pricing, and cash management strategies. ■ Delivered quarterly and annual pipeline analysis presentations to senior management, providing data-driven strategic insights to refine business development approaches and re-evaluate client relationships as necessary. ■ Orchestrated a comprehensive system integration project and program delivery for a major bank, ensuring full compliance with stringent governmental regulations established in response to the 2008 financial crisis.