Paris-based luxury brand management professional with hands-on experience spanning luxury event production, digital marketing, PR strategy, and retail operations across India and France. Currently completing an MSc at Istituto Marangoni Paris with applied projects across LVMH, Kering, Richemont, and Bvlgari maisons. Certified by LVMH's INSIDE programme. Proven track record in building brand audiences, managing large-scale events, and driving commercial outcomes with the cultural intelligence to operate across European and MENA luxury markets.
Supporting the production and brand execution of high-end luxury events pan India for a boutique agency and its sister company. Contributing to client communications, event logistics, and brand experience management. Working across client-facing deliverables, brand presentation materials, and supplier coordination.
Selected to work backstage at two consecutive Paris Fashion Week shows Inclover Couture hosted at Ritz Paris for SS 2026 and Uma Wang for AW 2026. Supported show production, dressing, and behind-the-scenes coordination in high-pressure, precision-driven environments. Gained first-hand understanding of couture house operations, styling logistics, and the craft behind runway presentations.
Supported PR campaigns and media outreach initiatives for a leading Indian beauty brand with a clean-beauty positioning. Assisted with retail operations, in-store activations, and coordination of brand events. Gained exposure to retail merchandising standards, client-facing service protocols, and campaign execution workflows.
Managed social media content strategy and posting calendar, growing brand presence in a competitive fast-fashion landscape. Conducted target market research to define customer segments and inform product and communication decisions. Oversaw retail operations across multiple locations managing floor displays, inventory flow, and in-store customer experience. Operated as a generalist across retail, social, and research, building versatility across commercial brand functions.
Active social media presence in the fashion and lifestyle niche, invited to brand events for content creators and influencers. Executed paid and gifted brand collaborations, developing an understanding of influencer marketing, brand fit, and audience engagement from the creator side.
Built a loyal private client base offering premium nail art and beauty services, operating on an appointment-only basis due to demand exceeding availability. Managed all business operations independently: client scheduling, payment processing, social media presence, and brand identity. Developed core luxury competencies: personalised client experience, discretion, aesthetic precision, and relationship management.
Led PR and brand communication strategy for a college economics club, overseeing a team of 47 volunteers across 3 years. Managed two flagship large-scale events with a footfall of approximately 7,000 attendees per day across 3-day formats -~21,000 total. Planned and executed 17 smaller events annually, coordinating speakers, sponsors, logistics, and communications end-to-end. Grew the club's social media following from 8,000 to 16,000 in 3 months a 100% growth rate through strategic content and outreach. Sourced and managed external sponsors and secured celebrity appearances in collaboration with the core team.
Executed digital marketing campaigns across social platforms, supporting content strategy and community engagement for brand clients. Contributed to performance reporting and audience analysis, developing an early foundation in data-led marketing.