Alexander Gavlin

-NSP Development at CIS -NSP Retail Operations Improvement -Product Differentiation between distribution channels -Searching new Distribution Opportunities at the region -Data integration implementation -Setting up reporting process

Mixed position as Sales, Retail Operations and Planning advisor. Having more then 10 years' experience in Retail, Wholesale and Planning, I am trying to bring my knowledge, to build up process and implement retail and planning tools to the Israel Retail business. Same time I am learning about Israel Customers, Consumer journey and increase my level of Hebrew.

Head of SuperStep business in Russia (35 Stores across the country) Managing Planing, Retail, Marketing (incl E-com) teams -Preparing and Implementing 1-3-5 years Strategies -Implement RACI Model (describe or change responsibilities for each team member) -Implementing New Motivation System for Planning and Retail Teams based on the main goals of the Business -Start SuperStep People project (to create the brand values and change the mentality of the employees) -Change the process of planning and distribution matrix (based on the best practices) -Involved into negotiations with Shopping Malls (building P&L model) -Leading all New Openings and Refits

- Managing Jeans Wear Business in Russia both from Sales, Operations and Brand Perspective - Managing Team of 5 sales executives, 1 assortment planner and 1 brand manager - Upgrade forecast process including Cancelations, Returns, Markdown Planning etc. - Tracking and execute Monthly-Quarter-Yearly Shipments (forecast and deliver) - Develop and Implement New Distribution Strategy (Implement Tiering and Assortment Deafferentation inside channels) - Change Distribution Approach for Regional and Small Partners - Change Credit and Payment Policy (Together with CS and Finance Team) - Leading JW Retail Strategy and Operations - Leading Stores Portfolio Adjustment Approach (New Openings, Refits, Closures) based on deep P&L Analyses - Implement Retail Tools (based on Nike experience) - Set-up Stores Closure Procedure - Develop and Implement Quarter and Yearly Action Plan for Key Partners (Partner Stores, Key Accounts and Distributors) - Leading Monthly Operational Meeting with Key Partners - Developing (providing Statement of Work to different company) analytical tool for better replenishment, sell-in and sell-out understanding based on MS Power Bi (work still in progress) - Leading GTM Process both in HQ and in Russia ACHIEVMENTS: a. Building 3-5 Years Strategy for Partner Stores and Key Account Partners b. Building clear Product Differentiation based on Consumer experience and market dynamic c. Drive Country Mapping for clear Partners Stores and Multi brand Stores Strategy d. Implement Clear distribution Process together with Customer Operations Team and Distributors e. Change each Team Member KPI’s and Self Development Plan f. Achieve double digit in Pre-Book to LY, Double Digit in Distributors, Triple Digit in Digital Accounts g. Open 3 Mono brand Stores and organize 2 Refits

- Managing Key Account Partners (All JW and Vans for Iridato) - Develop and Implement Quarter and Yearly Action Plan for Key Partners - Together with JW Country Sales Manager develop 3 and 5-years Strategic Plan for Monobrand Partners - Develop and Implement Strategic RoadMap for Monobrand Stores, focusing both on Retail and Financial KPI’s - Optimizing Current Stores Portfolio (including closures of negative stores and working on potential openings: Lipetsk, Krasniy Kit Mitishi, Vesna Moscow, Ivanovo) - Set-up Stores Closure Procedure - Implement Retail Calendar - Leading Monthly Operational Meeting with Iridato both for JW and Vans, which helps to increase Operational KPI’s and manage Stores Performance Carefully. - Following Up Monthly Meetings and Provide feedback to Management Team and EHQ - Developing (providing Statement of Work to different company) analytical tool for better replenishment, sell-in and sell-out understanding based on MS Power Bi (work still in progress) - Upgrade forecast process including Cancelations, Returns, Markdown Planning and Tracking. - Suggested new Business Opportunities such as new Business Model for Monobrand Stores (less expensive stores in B and C Locations (ex: Ivanovo) and Implementing of New Concept for Multy Brand Stores (5 years plan). - Add Female Assortment to Stockmann and increase distribution (both Male and Female) from 2 to all (10) Stores

- Managing NIKE Stores Russia (Nike Partners Stores) - Managing Nike Key Account Partners (IRG Group, A3 Group) - Developing together with Nike Management Team and Leading Nike Retail Strategy - Building Nike Environment in Retail. (Snickers Culture through Nike Sports Wear Concept Stores such as Arbat or Nike Runners through Nike Metropolis - Developing Nike Jersey Culture Plan through Nike Moscow and Nike Base at Gorky Park - Leading Nike Russia Stores Openings (Nike Moscow, Nike Vegas Crocus, Nike Vegas Kashirka, Nike Perm, Nike Samara) - Leading Current Store Refits and New Concepts implementation (Nike Metropolis Moscow, Nike Galereya Saint-Petersburg) - Leading Nike Young Athletes Category launch at Nike Stores - Managing "Apple Watch" Launch at Nike Stores (Global Contract) - Developing and Leading Midd Season and End OF Season Sales Campaign - Developing Sales Promo at Nike Stores (Family&Friends Days, Bound Back Coupon, Mothers and Fathers Days Promo, Garage Sale etc) - Implementing Nike Marketing Plan into Nike Stores - Leading the Assortment Planning Process (assortment differentiation, replenishment and NOS programs, best sellers replenishment program - Managing OTB (Open to Buy Planning), Product Cancelation and Reverses Planning - Leading Nike Monobrand Partners Gross to Net calculation and presenting it to Management Team during S&OP Meetings on Weekly Bases. - Participation in Nike Moscow brand plan best practices experience across key Moscow doors - Lead Brand activation & elevation WC18 plan across Nike Stores - Managing Nike Go to Market Process at Retail

- Preparation and realization of sales plan within main Distributors channel (Special Offers for each of top-10 customers) - Securing accounts’ sell-through both by categories (15 in total) and on the SKU level - Create selling propositions to accounts, according to accounts categories sales. - Presenting of new collections to Key Dealers and Sporting goods retailers (Sportmaster, InterSport and Decathlon, Lamoda,Wildberries, Sapato,Ozon) - Product Range Presentation for all accounts (inclooding Key Accounts and Distributors) - Coordination of customs budgets (per season, quarter, year) - Translating brands strategy to accounts buying managers and marketing managers - Creating products promo and marketing strategy (ex VTB United League, Kremlin Cup, Kazan Universiade) - Creating accounts sales team motivation program - Holding product trainings for accounts and accounts salesforce - Managing replenishment activities by working with the accounts’ stock and managing history of sales - Coordinating supply chain of the product from Warehouse to client store - Developing future business opportunities and commercial conditions for Wilson Key Accounts and Dealers, according to category sales and market analysis. As a result special conditions for TOP Clients, ex Torres Sport(Team Sport Dealer) increased 100% , Raketlon (Badminton, Strings and Tennis Ball Dealer ) increased 50%, Tennis World, Pro-Tennis and Tennis Day increased 30%) - Creating products offers inline with Wilson strategy - Searching for new Business Opportunities on the Apparel and Footwear market. As a result such well known companies as Wildberries, Lamoda, Sapato became Wilson accounts (At the current moment Wildberries is the main Apparel and Footwear account ) - Selection and ordering of POS materials for clients, coordinating of POS placing - Negotiations with Tennis Centers (already sponsoring International Tennis Academy, 2 other

beginner Project Manager role

Beginner Sales Role