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Louise Christiansen

Brand, Strategy & Business Development | Fashion, eCommerce & Digital
About

I’m a strategic and commercially focused Client Services Director with 18 years’ experience leading major accounts and multidisciplinary teams across fashion, luxury and lifestyle brands. I specialise in shaping client partnerships, unlocking growth opportunities, and guiding creative strategies that deliver tangible commercial impact.

Previous Brands
Coldharbour.io
Propeller Digital
Linda Farrow
Sophia Kokosalaki
Temperley London
Construct London
Work Experience
Client Services Director
Jan ‘25 - Now
Construct London

As Client Services Director I am responsible for the smooth running and profitability of projects, growth of repeat business and for the development of my team. I liaise with counterparts in Strategy, Design and Finance to build accurate proposals and support the New Business department in securing new clients. As part of the company’s management team I lead the project planning, revenue recognition, forecasting and profitability for client services. Working with international clients my team delivers exceptional project work and is targeted with developing new opportunities. I proactively lead vision and ambition to allow the business to grow in line with Construct's strategic objectives and with wider Group ambitions.

Brand and Business Director
Jun ‘22 - Nov ‘24
Coldharbour.io

Coldharbour is a digital agency that specialises in website design & development, marketing and brand management. We create comprehensive campaigns to increase brand awareness, revenue, client retention and engagement. I am responsible for our clients’ brand strategy, covering digital, marketing, social, communications and creative. Clients include Wardrobe Revivals (Sara Parker Bowles), Craft & Crumb, Saint Luke, Clarkson’s Farm

Head of Business Development : Fashion and Luxury
Sep ‘17 - Apr ‘22
Propeller Digital

Head of Fashion and Luxury
Dec ‘15 - Sep ‘17
Propeller Digital

I head up the Fashion, Luxury and Lifestyle Account Management team at Propeller, partnering with the most exciting brands to achieve excellent results. Working at the crossroads of fashion, luxury and technology, we utilise our expertise to implement compelling digital strategies. We maintain strong client relationships and drive business forward through innovative work that inspires and motivates. Propeller specialises in providing full service strategy and consultation to our clients - from website design and build, through to Email Marketing, Social Media, SEO and Brand positioning.

eCommerce Team Leader
Oct ‘14 - Jan ‘16
Propeller Digital

As the eCommerce Team Leader at Propeller I am responsible for managing, growing, and developing a team of account managers and account executives, and managing the accounts in this division. I provide strong leadership and direction to the team, ensuring the successful execution and delivery of web development projects across our client base. In addition to this, I direct such accounts as Sophia Webster, Orlebar Brown, Roland Mouret, Nicholas Kirkwood and more. Skills include: - Project Management of both short and long term projects from conception to launch - Conflict resolution - Relationship management - People management and development - Strategic and commercial thinking, focused on increasing new business and positively impacting existing clients' ROI - Creation and implementation of brand appropriate digital strategy - Strategic consulting, including business plan & online sales strategy development - Successfully project managing and delivering 3rd part integrations - Proficient in both open source and bespoke platforms

Account Manager
Nov ‘12 - Oct ‘14
Propeller Digital

Propeller is a full service digital marketing agency based in Central London, working with luxury brands in the eCommerce, Interior design and Hospitality industries. We specialise in providing full service strategy and consultation to our clients - from website design and build, through to Email Marketing, Social Media, SEO and Brand positioning. I work as an Account and Project Manager on the eCommerce team, developing strong relationships and delivering analysis and results for a range of fashion and luxury clients who sell online. Clients include Roland Mouret, Nicholas Kirkwood, Sophia Webster and Orlebar Brown. See more here http://www.propcom.co.uk/our-work/ecommerce

Wholesale Executive
Aug ‘10 - Aug ‘12
Linda Farrow

• Responsible for over 200 fashion and optical clients in France, Italy, Scandinavia, Spain, Portugal, Benelux, Greece, Austria, Germany, Switzerland & Cyprus • Responsible for sales, order processing and customer service for these clients • Analysis of sell thru reports and best seller lists to increase sales • LF sales representative at fashion and optical tradeshows throughout Europe • Working with design, production, merchandising and logistics to ensure critical path is achieved • Liaising with accounts department with regards to client payment terms, commission reports • Working directly with managing director and design team to create exclusive designs for specific clients • Liaising with collaborating designers with regards to store approval and brand distribution • Researching and securing new business opportunities

Junior Wholesale Executive
Jun ‘08 - Jul ‘10
Sophia Kokosalaki

Sales & Marketing Assistant
Jan ‘05 - Jan ‘06
Temperley London

Languages
English - Native
French - Basic
Italian - Work Proficiency
Education & Training
Istituto Marangoni
‘07 - ‘08
Master
Nottingham Trent University
‘02 - ‘05
BA (Hons)
European School, Culham
‘87 - ‘01
European Baccalaureate
Great Britain, United Kingdom