Enis Sezer
Senior commercial leader with 13+ years of experience driving market entry, brand growth, and platform scaling across European e-commerce. I specialize in turning commercial ambition into predictable revenue by bridging the gap between B2B distribution strategy and B2C marketplace excellence. My expertise spans the full commercial lifecycle: from building cross-border frameworks across 26 European markets to owning P&L, inventory investment, and open-to-buy structures. I have a proven track record of building scalable partner models that drive profitable growth, whether managing high-touch B2B distributor onboarding or optimizing B2C category strategies for enterprise brand portfolios. Known for challenging assumptions and aligning complex stakeholder groups, I combine deep platform knowledge with a cross-border mindset to deliver measurable results in fast-paced, multi-market environments.
End-to-end category ownership with responsibility for P&L, range & price architecture, and demand planning across Germany and Pan-EU. Built and negotiated distributor partnerships to onboard premium labels enabling brand access and speed-to-market for Joybuy's European expansion. Defined short-, mid- and long-term category strategy, aligning commercial priorities with marketing and supply chain execution. Includes Private Label strategy paper. Established cross-functional SOPs and business review frameworks to support scalable decision-making and performance steering.
Architected and scaled strategic growth frameworks for top-tier fashion and lifestyle merchants across the Zalando ecosystem. Orchestrated the intersection of B2B partner consulting and B2C marketplace dynamics to drive commercial transformation for a diverse portfolio of premium brands and local distributors. Commercial Impact: Directed merchant expansion and B2B subscription initiatives, contributing to triple-digit million incremental revenue. Strategic Advisory: Acted as a primary advisor to senior stakeholders, translating real-time performance data and article-level insights into scalable, long-term brand and sales KPIs. Omnichannel Leadership: Engineered comprehensive resource plans and marketing budgets, aligning cross-functional teams (Product, Sales, and Design) to ensure product-market fit across 26 European markets. Portfolio Optimization: Optimized marketplace visibility and boutique operator profitability through sophisticated backfill structures and pricing strategies, maximizing baseline revenue across the European network.
Menswear & Young Fashion for both Private Label as Brands Key area's: Circular Knitted articles like Sweaters, T-Shirts, Underwear, Hosiery, Lounge Wear and Beachwear (40+ brands) Directed category strategy, sourcing, and product selection for wide scale of partnerships (Brands & Private Label). Delivered sustainable sales growth through deep market insights and cross-functional planning with Marketing, Content, Logistics, and Design. Led replenishment strategies, adapting successful products into never out of stock programs with supported open to buy programs across Europe and Far East. Executed full product lifecycle management: sourcing, negotiation, price setting, and vendor performance tracking. Managed key supplier relationships across Europe and the Far East, securing favorable contract terms and continuity in stock flow. Mentored junior buyers and built a high-performing team focused on commercial success and adaptability.
Manage production and buying for circular knitwear division, aligning fashion trends with commercial success and lead team of assistant and junior buyers. Established supplier connections and led performance reviews and negotiations. Delivered sustainable sales growth through deep market insights and cross-functional planning with Design, Marketing and Logistics for B2B and B2C business. Design, Development & Purchasing: * In collaboration with the Design Dept. responsible for the realization of the assigned products of the Chasin’ collection and monitoring Chasin’ signature. * To analyze sales data and discuss market trends, opportunities and threats with the Design Dept. / Management. * Responsible for the Merchandise & Buying Plan regarding the assigned product groups. * Responsible for prices, revenue, favorable margins, OTB and other conditions for the assigned product groups. * Corporate Social Responsibility according to the criteria established in collaboration with Made-By. * Daily administrative and financial management. Assortment and Sales: * Responsible for product development, production, control and delivery planning of new collections in collaboration with the Design Deptartment * Control and safe hold of stock flow. Supplier Management: * Visit and select suppliers best suitable for own product groups; in consultation with the Management. * Responsible for building lasting relationships with suppliers. * Visiting fairs and pro-active inspirational shopping on behalf of the company. * Review supplier performance and, if necessary, take appropriate action. Staff and organization: * Provide operational direction to 2 assigned Assistant Buyers.
Menswear Modern Fashion Knits & Woven (Private Labels). Managed supplier on-boarding, sample tracking, and collection development in close collaboration with Design and Planning teams. Optimised cost structures and ensured vendor selection & compliance's with high quality standards. Garment development from concept to customer. New project management. Quality & Delivery management. Regular visits to suppliers & factories in the Far East & Europe.
Product developement: developing looms, labdips and sample fabric based on customer requirements and trendreports. Quality control: checking/monitoring fabrics with to ensure quality and minimize fabric wastage for our clients. Order & stock management: manage stock of both greige and collections fabrics. Responsible for the planning of sampling & production orders (Axapta), Handling of the claims by means of close collaboration with Sales. Maintaining the fabric library.
Developed seasonal collections, handled vendor management, and managed fabric sourcing. Liaised with Sales and Design to align seasonal concepts with market trends and manage orders for worldwide wholesale business. Product management by sending out techpacks/concepts, techpacks, colorcards & artwork directions. Fabric sourcing together with design. Providing further product specifications like size specs & solutions to technical problems if needed to ensure good development. Furthermore daily liaison with Buying Offices & vendors in relation to workmanship and costings. Follow-up of sales memos from other countries. Quality controlling by means of 3rd party testing and managing results. Maintaining a database of styles. Monitor sampling and bulk production. Cost management together with Management. And always taking a pro-active role in continuously improving the product in ways of quality and fit.
*Responsible visual outlook of the store (new & *Maintaining stock-flow *Responsible for styling (speciality to customers during fitting) *Assist in buying merchandise
*Creating brand awareness by setting up new & exciting business ventures *Communication with partners and customers *Assisting with the production together with the master tailor *Trend spotting *Assist in giving lectures for problematic students (as a government initiative)
*Stock control/management *Keeping store VM up-to-date (read fresh and exciting) *Assisting shoppers to find the goods and products they are looking for.