APAC's leading brand and foresight strategist, Sérgio Brodsky (L.LM, MBA) brings 15 years of cross-sector brand strategy and development, having advised blue-chip companies in complex M&A and related scenarios and across multiple sectors like: education, fashion, retail, luxury, banking, entertainment, professional services, utilities, real estate development and humanitarian. In Australia, Sérgio has led the brand revitalisation of the Australian Grand Prix (turning the Melbourne circuit the most profitable one year later), the rebranding of the Myer Family Office into MFco., enabling the expansion of the business, the development of the TasInvest brand and program, that welcomed the unprecedented visit of his excellency Xi Jinping to and a delegation of 600 Chinese investors, resulting in an increase of international trade to $1billion, and, was responsible for managing the acquisition and integration of new brands into the portfolios of AGL and Wesfarmers. Notably, Sérgio is also an agenda contributor to the World Economic Forum, the founding Chair of The Marketing Academy Alumni, and a Board Member at Red Nose Australia. Sérgio has been widely published and featured on stages worldwide. He has co-authored Routledge's Handbook of Modern Marketing Research, UN's Asia Futures 2040 report, and was Executive Producer of Futurecast,backed by Adobe and Salesforce, among many other thought-leadership initiatives.
In my role as Global Brand & Trade Strategist and Writer at The Australia-Brazil Chamber of Commerce, I strategically led initiatives to showcase the best of Brazil to the Australian Business Community. By collaborating with the Brazil Week Organising Committee, I nurtured the development of brand Brazil, brand Australia, and other commercial brands within the ecosystem. Through effective communication strategies, I aimed to enhance brand awareness, engagement and bring bilateral trade opportunities to fruition. https://www.brazilweek.au/meettheteam/
The Davos Agenda is a pioneering mobilization of global leaders to shape the principles, policies and partnerships needed in this challenging new context. It is essential for leaders from all walks of life to work together virtually for a more inclusive, cohesive and sustainable future as soon as possible.
Directed overall enterprise brand strategy planning and transformation, brand integration of newly acquired companies, people and special projects leadership and delivery.
School of Economics, Finance and Marketing | RMIT University | Digital Marketing Course.
The Marketing Academy is a non-profit and voluntary organisation that develop leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring, executive coaching and experiential learning.
Led team for development and global roll out of agency methodology and thought leadership and devising strategies for existing clients as well as being the pitch lead for new business.
The wit and grit behind the bi-monthly "Brodsky on Re/Invention" (formerly, Agent Provocateur) column and also contributing with regular opinion pieces.
SURGE is a management consultancy focusing on brand communications, strategic foresight and the development of learning cultures. We combine practical experience with academic rigour and creative flair, helping organisations and individuals surge for success and significance.