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Amy du Brow-Lassalle

Retail Operations, Service and Management Specialist
About

As a retail management specialist, my strengths include service excellence, coaching and training, people development and operations. Over the span of my career, I have had a record of success in retail operations, developing relationships and business development. I have been responsible for 40+ door openings. I have extensive experience in the luxury sector where the level of expectations is exacting and attention to details is of utmost importance. I am loyal and hardworking with straightforward communication skills. I work well with others and take pride in mentoring my team members and shaping their career paths. As a manager, I excel at multitasking, work well under pressure and am comfortable delegating when necessary. Areas of expertise: -Management: business drive, and customer excellence -Team and individual development, HR -Coaching and training -Strategic retail planning and budgeting -Stock management and security -CRM and client experience development -Merchandising and visual management -Operations: Store maintenance, openings and refurbishing -Wholesale sales and retail buying -Online sales

Previous Brands
Maria de la Orden
CELINE and MADE TO SELL
LE MARCHAND D'ETOILES (L'Emile SARL)
Lanvin, Schumacher, Diverse
Experience: Paco Rabanne, Celine, Acne Studios, Maison Michel, Fendi, Kenzo...
Work Experience
Store Director
Nov ‘24 -
Maria de la Orden

Maria de la Orden is an emerging brand that is developing at a rapid pace. The MDLO wardrobe seduces women in search of chic pieces that they won’t find on their friends. Maria established her namesake womenswear brand in 2019. Fresh, retro and full of fantasy, Maria de la Orden boasts an extensive range of unique and eco-friendly garments inspired by childhood and the local fabrics of her native Peruvian roots. Effortlessly trendy with a touch of twee, explore the brand’s collection of playful gingham playsuits and preppy Liberty print blouses embellished with floaty ruffles and frills. The daring cuts make the looks of top influencers, the pieces guarantee a timeless and fluid wardrobe. Responsible and virtuous, the production is mainly European and the collections 100% natural. Sourcing is the key to this luxurious upcycling, as Maria produces with Italian houses to give new life to couture fabrics in very small quantities as well as silky fabrics. There is with an emphasis on cottons and wools, cashmere from Mongolia, block prints from India. The designer does not compromise on quality despite the reasonable prices at the end. https://mariadelaorden.com/ As store manager of the second store opened in Paris, I participate in the development of the brand: developing the clientele, hiring and training sales staff, elaborating the setup for solid operations and procedures so that they are standardized. The company culture is refreshing: young, dynamic, business oriented and friendly.

Operations and Retail Excellence Training/Coaching
Jan ‘18 - Jan ‘21
CELINE and MADE TO SELL

MADE TO SELL, Sales and Management Training Consultant 2021, Paris based, Italian company, remote and on-site - Content creation - Consultant in Business Development, Skills Development services through "Selling in Style" operations - Training of Business and Human Resources Management with specialised in-store Training and Coaching services CELINE, Interim Operations & Retail Excellence Director, EMEA 2018-2019, Paris - Working with 60 stores initially and ending with 72, 450 employees - 5 operations managers -Maximisation of functionality of retail operations, procedures, stock management -Collaboration with other services and departments to identify the best way to work to optimise sales. -3 trainers/coaches - Performance development, structuring, rollout of the Retail Excellence program - Optimisation of the impact of the sales force - Reporting, analysis, creation of content and creation of onboarding and training app

Company Owner
Jan ‘06 - Jan ‘13
LE MARCHAND D'ETOILES (L'Emile SARL)

-Franchise owner of the flagship store Marchand d'Etoiles children's wear brand located in the St Germain de Près area, and a second store in the Marais -Collection development, buying, merchandising, business development, sales, accounting, administration, budgeting

Wholesale (sales and management)
Jan ‘03 - Jan ‘23
Lanvin, Schumacher, Diverse

LANVIN, Transition Showroom Manager 2023, Paris -Event management and coordination of use of showroom space (studio presence, special events, sales campaigns, in-house photoshoots) -Recruitment of sales, cabin teams and models. -Booking and management of seasonal photoshoots, photographers and models -Collaboration with wholesale management and zone managers to ensure a seamless experience for visitors and clients to assist in business development -Budgeting, accounting, negotiation and operations management. F. SCHUMACHER & CO, Showroom Launch Manager 2022, Paris -Launch of first retail and wholesale showroom in Europe. -Collaboration with architects, design team -Recruitment, management, training, operations, and sales DIOR / ALAÏA / CHLOÉ / ST LAURENT / CELINE / SONIA RYKIEL / ANTIK BATIK, Showroom Sales 2003-2023, Paris -Placing orders during fashion weeks with B2B clients. -Present the collections, securing budgets, sales

Retail Management and Sales
Jan ‘88 - Jan ‘24
Experience: Paco Rabanne, Celine, Acne Studios, Maison Michel, Fendi, Kenzo...

PACO RABANNE, Transition Retail Manager, Galeries Lafayette 2024, Paris - Planning, scheduling, and other operations - Sales, training and establishment of development plans for staff ACNE STUDIOS, Retail Area Manager, France and Germany 2014-2018 - 9 stores (4 openings), 9 managers, 90 sales staff - Operations, recruitment, sales training, management and service coaching, sales development and analysis, service and CRM development MAISON MICHEL, Retail Manager 2013, Paris - Pop-Up store and test space, located at 19 rue Cambon in Paris - Clientele building, sales development, Sales analyses, special orders, VM, management BONPOINT, Retail Director 2004-2005, Paris - 30 stores+ 10 openings - Training, recruitment, budgeting, buying, reporting, sales development - Strategy role out FENDI, Flagship Store Director and buyer 2001-2003, Paris - 30 employees, 15M€ turnover the first year - Launch and management of 1st and Flagship store in France (Paris) - Recruitment, training, onboarding of all store staff and that of other stores - Budgeting and reporting - Buyer of all product categories BARBARA BUI, Retail Director 1998-2001 Paris - 11 stores, 80 employees (Paris, New York, Milan) - Management, recruitment, training, operations - Wholesale support KENZO, Assistant to Vice President Retail 1994-1998 New York - 5 store openings, management of Flagship store (7 employees) - Sales, buying, VM, Operations BCBG Max Azria, Sales and Management 1988-1994 Los Angeles and New York - Sales associate/ assistant manager/ manager - 6 store openings in LA

Languages
English - Native
French - Fluent
German - Work Proficiency
Recommendations
Cyrielle Zaoui
Worked in the same group - Retail area manager, Acne Studios
Dec 2014 - Jul 2018

I had the pleasure of working under Amy’s leadership at Acne Studios. She has an impressive knowledge of the fashion business, luxuary brands and retail service. In addition, she also demonstrated remarkable leadership qualities. She led the Store Directors of France and Germany with confidence and clarity, always fostering a collaborative and motivating environment. She adapted to each leader and did her best to help them grow without changing who they were. Her approachable nature and open communication style made it easy to work with her and reach out for help whenever necessary. I highly recommend her for any position she pursues, confident that she will bring dedication and success. I would be delighted to work with her again, she is an asset in any company.

Pierre Caradec
Worked together but different companies - Transition manager, Rabanne
Jan 2024 - Mar 2024

I had the opportunity to work with Amy twice this year at Galeries Lafayette, where she twice occupied positions as transition manager for brands that I manage on the 2nd floor. She has strong communication skills that were appreciated by the management and a very positive approach to business and resolving problems with both the store and the brand’s management. She immediately brought her developmental skills to the teams she worked with and created a dynamic environment that could be felt by colleagues and clients as well.

Sue Rahmani
Worked in the same group - Retail Training Manager, Central and Northern Europe, CELINE
Dec 2018 - Jul 2019

Amy is a rare find in fashion industry because at retail and wholesale levels in great detail, the result of many years of hands on experience. She is a very present leader and her authentic approach to her team and commercial vision to business has always brought her success. Amy is great negotiator and her charm and flare always guarantees her the deal. I have been lucky enough to report to her at the start of my career in Celine when I received a great welcome and support directly and it was the start of a great level of respect and professional bond which i will always keep safe.

Tarik Mesonero
Worked in the same group - Store Manager, Acne Studios
Dec 2014 - Jul 2018

Dear Sir/Madam, I am writing to highly recommend Amy Du Brow-Lassalle, with whom I had the pleasure of working at Acne Studios, a high-end fashion brand, where I held the position of Store Manager and she served as our Area Manager. During our time working together, she consistently demonstrated outstanding leadership qualities and played a pivotal role in the growth and success of our team. One of her most impressive attributes is her ability to develop her subordinates and help them grow in their roles. She took a proactive approach to mentoring and training, always keen to share her expertise and provide valuable insights that enabled us to improve both our individual skills and collective performance. Thanks to her guidance, I was able to further develop my managerial skills and gain a deeper understanding of the high standards expected in the luxury retail sector. Additionally, Amy excelled in fostering a cohesive and complementary team. She worked diligently to create a supportive and collaborative environment where each team member felt valued and empowered. Her ability to build strong relationships among the team not only boosted morale but also enhanced our overall performance. As a result, we consistently exceeded sales targets and delivered a superior customer experience. Customer service was one of Amy’s top priorities, and she provided us with a wealth of advice and strategies to continually elevate the service we provided. Her emphasis on a personalized, customer-first approach became deeply ingrained in our daily operations, and her contributions in this area were instrumental in solidifying our store’s reputation for excellence. What truly sets Amy apart as a leader is the trust and autonomy she grants her team. While she was always available for guidance and support, she also encouraged us to take initiative and ownership of our roles. This balance of oversight and empowerment not only built our confidence but also fostered a sense of accountability and creativity within the team. In summary, I wholeheartedly recommend Amy for any future leadership role. Her exceptional management skills, dedication to employee development, and ability to create a strong, high-performing team will undoubtedly be an asset to any organization. Should you require any further information, please do not hesitate to contact me. Sincerely, Tarik Mesonero

Philippe Lardellier
Worked in the same group - Retail Merchandiser, Fendi
Mar 2001 - Apr 2003

It's amazing to work with Amy. she has an incredible, phenomenal energy. she is always radiant and positive, every day, whatever the difficulty. amy is focused and gives clear directions. its feedback is always constructive and formulated in a concrete and fair way. she is demanding and also worthy of example. she is also passionate about fashion

Anonymous
Direct manager - General Manager EME, Celine
Dec 2018 - Jul 2019

During Amy's time with Celine she was committed, enthusiastic and was results driven. Her energy and motivation would benefit any company!

Education & Training
University of California, Los Angeles (UCLA)
‘89 - ‘93
Bachelor Degree
Art History
Paris, France