Building a trajectory of sustainable growth and engaging teams around operational transformation lies at the core of my expertise in retail and fashion. I have developed my scope of action around three pillars: brand strategy, management of commercial and economic performance, as well as omnichannel operations. I have worked within both the French and international contexts, notably in China from 2015 to 2019, within strong companies and brands: Unilever, Dim, H&M, and Etam. My experience in China has transformed my approach to retail, digital marketing, and customer experience. This led me to create the Omnichannel Retail Direction for the Jules brand, bringing together the Network and E-commerce/Digital Marketing Directions within the same team. Convinced that we can and should do business differently, I also spearheaded a CSR initiative with the executive committee: Jules became a Mission-Driven Company in May 2023. Coaching, daring, and cultivating excellence are my levers for driving change.
Membre du Comité de direction de Swatch Group France Périmètre : Responsabilité du P&L Retail - Wholesale - E-commerce Marketing RP Visuel merchandising Training Customer care
Revenue: €500 million - France, Belgium, Overseas Territories, Maghreb, Africa - 2,700 employees Scope: P&L responsibility - Retail Operations (500 stores), E-Commerce, Real Estate Management, International, Controlling - Team: 50 headquarters staff / 2,300 field staff - Direct Reports: 7 Key Challenge : commit the company into the transformation of its strategic and business model - Embed omnichannel transformation into the growth plan of the company : acculturation, digital growth, customer journeys diversification and enrichment, integration of new tech & data solution - Revitalize retail dynamics: structural evolution, skill development (product, merchandising, CSR), operational excellence focus - Enhance offline/online shopper experience: customer support, style expertise, omnichannel services - Accelerate restructuration and renovation of the retail network >> Successfully transitioned Jules into a mission-driven enterprise in May 2023 >> Achieved leadership conquest in 2021: #1 Men's Fashion Chain in France >> NPS Growth: Store 60 to 85, E-Shop 60 to 75 >> Digital Growth: +50%, €15 to €23 million >> Crisis Management: COVID, cyber-attack
Revenue: K€700 - Creative and strategic agency specialized in brand digital footprint development in China and social selling - 15 employees Scope: Process & organization - Cross-functional team project management Key Challenges: facilitate the company's scaling journey • Streamline management processes: projects, budgets, accounting • Develop strategic planning and client pitching skills >> Secured and led a new client in Fashion: Esprit Asie
Revenue: €5 million- 15 stores + e-shop - 60 employees Scope: P&L responsibility - Retail Operations, E-commerce, Merchandising, Purchasing, Marketing, Controlling - Direct Reports: 7 Key Challenge: set the brand and business fundamentals for a fresh and new start in China - Develop a 3-year business plan and brand development strategy - Revamp the retail model focusing on stores and e-commerce - Localize collections, visual merchandising and marketing strategies - Enhance team's ressource management skills and best practices >> Successful e-shop overhaul onto the Alibaba marketplace in 2017: +50% revenue, digital share: 10% to 25% of revenue >>Network Evolution: opened 2 stores, closed 35 corners
Revenue: €1.1 billion - 360 stores + e-shop - 14,000 employees Scope: Managed 220 stores, Women's category • Oversee commercial and economic performance of inventory • Support stores in implementing merchandising plans and maximize commercial impact >> Implemented a new merchandising concept for Shoes
Revenue: €1.4 billion - 190 stores + e-shop - 6,500 employees Scope: managed a budget of €25 million (media, social, digital, events, in-store) - Direct Reports: 4 Key challenge : establish business leadership and love brand status - Develop large-scale branding campaigns around 10 key milestones per year - Create an engagement plan for Fashion and Trendsetters community - Pioneer Brand speaking engagement towards sustainability - Co-build and execute commercial activity plan - Orchestrate the launch of the e-commerce website >> Achieved top-of-mind peak in France (27%): Paris Fashion Week campaign >> Collaborations: Isabel Marant, Alexander Wang, Jeff Koons >> Fanbase growth: Twitter x2, Facebook +15%, CRM +40%
DIM is a French brand, super leader of Tights category, leader of mass-market underwear. Revenue: €285 million - hypermarkets + wholesale + stores + e-commerce - 850 employees Scope: €110 million revenue - P&L responsibility - Direct Reports: 4 - Develop go-to-market strategy, media, and promotional plans - Drive sell-in story and presentations to vendors with sales team and category management >> Achieved +7% revenue, +3% value market share
Scope: €145 million revenue - Direct Reports: 4. Cross-functional management (Design/R&D) - Define product strategy, drive product development and craft the marketing mix - Manage skus portfolio and collectioning - Foster relationships with subsidiaries >> Achieved +15% revenue between 2006 and 2009