With over 12 years of experience in the fashion industry, I am a passionate and results-oriented Senior Brand Manager at LIVE FASHION LIMITED, where I lead the development and growth of the NILI LOTAN brand in the global market. I have a proven track record of delivering successful assortment strategies, new business development, and retail marketing initiatives for prestigious luxury companies such as Richemont, Burberry, and LVMH. In my previous roles, I managed key international digital wholesale accounts, such as Net-A-Porter, Mr Porter, Matches, MyTheresa, Browns Fashion, Luisa Via Roma, Ounass, and more, driving sales growth and customer satisfaction. I also leveraged my bilingual skills in English, Cantonese, and beginner’s Mandarin to oversee the buying and merchandising operations for DFS Group in Hong Kong, as well as the visual merchandising and wholesale account management for Rainbowwave showroom in London. My mission is to create meaningful and memorable brand experiences for customers across different channels and regions.
Managing key international digital wholesale accounts such as Net-A-Porter, Mr Porter, Matches, MyTheresa, Browns Fashion, Luisa Via Roma, Ounass etc.