Communication & PR professional with 6+ years of experience. Let's tell the most beautiful stories together! When I was a child, I wanted to be journalist, actress or president of the french republic. Years later, I finally found the common points of those desires : I deep dive into topics to create the most impactful stories, and spread it to the world. After experiences at Veuve Clicquot, Nina Ricci, leading International PR & Communication for Waterdrop or asGlobal Senior IM & PR manager for Burberry beauty, I'm currently Senior Communication consultant for the launch of Balmain Beauty. This role of conductor drives me : being able to lead a global program, juggle creativity, analytical spirit and strategic vision, being at the heart of novelty while bringing a heritage to life. I would be delighted to tell you more about what I could bring to your teams, both in terms of creativity and strategy. Meet you on the other side!
Communication studio crafting sports+wellness experiences & stories for brands | Community work-out in unique places
- Editor for the digital online school DITESCHOOL | Redaction of visual communication strategy, e-influence strategy & digital story-telling courses for MBA students - Digital marketing trainer & lecturer for 160 Master's degree students from the Digital College & Ditesco September 2019 - June 2020 - Social Media & Influence Strategist for La Compagnie des Desserts April - July 2020 - Showroom manager: Who's Next & Première Vision 2019 - 2020
- Content production: Creative reflexion, briefing and shooting coordination of lifestyle assets | Supervised commercial photo shooting, and digital content movies creation with global agencies | In charge of the Digital Asset Management system - Product Management: Developed 2 commercial offers, from creative briefs to final production (Colorama 2019 program) - Global strategy: Conceived launchpacks and activation guidelines for Moët Hennessy subsidiaries - Creative thinking: Part of the creative and strategic process (design and roll-out of new offers and programs) - Digital influencers: Managed "Clicquologist" influencer program (recruitment, annual plans)
- Collection development (S/S 18'): Sourced materials & suppliers, collection plan elaboration - Product Management: Analyzed sales performance, budget monitoring, press orders - Content production: Organized commercial and internal photo shooting, conceived sales books and products brief for buyers
- Business development: Developed new point of sales and partnerships to increase brand awareness (e-shop, corners) - Press Relationships: Wrote press releases | Managed media coverages and digital influence strategy - Events: co-organized "L'Odyssée des Créateurs" at the Carlton Hotel (Lille) with local fashion designer
Perfect Model Management, model agency (internship then part-time job) - Helped manage all the administrative workflow, from hiring to booking - Organized castings for the children department - Negociated and closes contracts with clients