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Jessica Marrazzo

Marketing consultant, helping fashion, beauty and luxury brands grow and connect with their customers through content.
About

I'm passionate about digital editorial content. Mixing my creative background with clear marketing goals, I love to explore storytelling techniques behind brands to build activity that is of true value to customers, whether that’s in developing digital strategy, driving e-commerce sales, supporting offline events or managing cross-channel projects. Having worked for a mix of both brands and agencies, from high street to luxury, I’ve developed a balance of creative and business experience to adapt to each new project. My love of all things fashion, beauty and travel has lead me around the world, working on international projects with companies in Milan, London, Amsterdam, Paris and New York. I’m a natural self-starter, always looking for new inspiration and pushing myself to broaden my knowledge.

Previous Brands
Millowe
CurrentBody
Gucci
We Are Social
Etro
Work Experience
Founder
Jan ‘20 - Now
Millowe

I founded a boutique content, e-commerce and social media consultancy businesses to support fashion, beauty and wellbeing businesses when growing internationally. B2C Clients: Pedro Garcia, Chicco, Regent, Intercontinental Agencies: Saatchi&Saatchi, Publicis

International Content Manager
Jul ‘17 - Dec ‘19
CurrentBody

- Managed content creation for www.currentbody.com, including e-commerce, social media, blog and newsletters - Co-ordinated content migration from Magento to Shopify Plus, as well as implementing a PIM tool - Digital PR & Influencer outreach - Managed a team of 3 content creatives - Supported new site launches across 7 new international websites

Freelance Content Consultancy
Sep ‘12 - Dec ‘19
Self employed

- Fashion Journalism for both luxury and high street trend-focused magazines and blogs. - Social media content creation and community management - Established multi-channel communications plans and generated content for start-up businesses to expand audience. - Digital design for e-commerce and social shopping platforms. - Analysed and researched keyword use to improve SEO content. - Product copywriting for UK e-commerce sites. B2C Clients included: Diesel, Swarovski, The Kooples, Phoebe Coleman, Hazine, Fashiolista, The Kreateurs, LastMinute.com, Zalando

WW Content Coordinator
Apr ‘15 - Jun ‘17
Gucci

- Co-ordinated internal copywriting and agency translation workflow, from budgeting to QA. - Co-ordinated e-commerce photography and post production workflow. - Developed WW Visual Merchandising guidelines and CMS technical training. - Managed daily content and e-commerce operations with regional teams. - Supervised team of 2 WW Content Executives. - Supported content roll out across 5 regions and 2 new markets on new Gucci.com platform.

Writer
Sep ‘14 - Mar ‘15
We Are Social

Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media. We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’. Clients included: Campari, Lavazza, Vans, MSC Cruises, Pirelli.

Content Editor
Sep ‘12 - Sep ‘14
Etro

A luxury fashion brand specialising in design that creates New Tradition. Included 6 months acting up as Editorial Content Manager (maternity leave cover). - Daily e-commerce product management and merchandising - Brand development, digital strategy and analysis. - Digital PR - Fashion Journalism and online copywriting in Italian, British and American English - Ad hoc photoshoots and videos (branding, planning, styling and photo retouching) - Management of social online presence - SEO and SEM, Google Analytics and PPC campaigns - Backstage work, live streaming and Tweet Walk at Milan Fashion Week - Media archiving - In-store events, live blogging and digital integration www.etro.com

Languages
English - Native
Italian - Fluent
French - Basic
German - Basic
Spanish - Basic
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Recommendations
Inma Cano
Sep 2012 - Sep 2014
Digital Business Director

Jessica is very skilled and has a wonderful attitude. Very efficient and responsible with her work. I absolutely recommend her.

Education & Training
Staffordshire University
‘13 - ‘15
MA
Design Management
University of Central Lancashire
‘09 - ‘12
BA (hons)
Fashion Design
Manchester, UK