A Strategic Marketing professional with 17 years of experience elevating and transforming luxury, fashion, design and beauty brands through innovative marketing strategies and compelling brand narratives. Expertise in architecting and executing innovative omni-channel campaigns that drive growth and market positioning across global markets. Known for combining commercial acumen with creative vision to shape and develop distinctive brand voices and storytelling that resonate in the competitive luxury landscape. Recognised for: Comprehensive expertise in global luxury fashion and art markets, with deep understanding of cross-generational consumer behaviour, industry trends, cultural movements and market evolution Building, mentoring and managing high-performing marketing, digital and paid advertising teams Crafting and implementing Social Media, Email and Retail marketing plans and campaigns Developing and managing innovative brand partnerships and collaborations Owning the development and delivery of brand and marketing collaterals Orchestrating and planning content campaigns, ensuring all creative assets are produced with channel-specific customisation and brand alignment. Shaping PR and communications strategies that align with business objectives
Representing an American fine artist’s entire collection across global markets, liaising with gallerists, independent art dealers and curators as well as institutions. Developing and tailoring marketing and communications collaterals for all sales and communications purposes.
Holding the most senior marketing position in the brand and working closely with the Head of Development, Head of Merchandising and the Creative Director. Defining and strategically developing the brand positioning, voice and image strategy. Managing all marketing activities whilst working closely with cross-functional teams to develop and deliver integrated marketing plans and campaigns. Mentoring and managing two digital marketing and social paid media executives. Supporting the wider team in the delivery of assets, brand partnerships and store launches.
Working closely with the Head of Global Image and in-house sales and marketing teams to develop and deliver integrated brand and marketing plans as well as brand and marketing assets (Brand Guide, Brand Platform, Brand Book).
Brand Marketing and Image strategy and planning for Collectible Design Fair, Urania London, Shoreditch Arts Club, HuidenClub. Creative Global Campaign Planning and management for Penny Black / Max Mara Group SS24 Integrated 360 Campaign Planning and Management for Bally, Christian Dior, Dior Magazine, Alpha Tauri, Burberry London, Farfetch, Breuninger.
Defining and strategically developing the brand voice, strategy and positioning. Leading all marketing, advertising and communications activities of the company. Managing the brand architecture, developing and implementing annual marketing calendar, all brand, marketing, digital and social strategies including brand partnerships. Owning the brand tone across online and offline channels to reflect brand positioning and ensure brand consistency. Developing and implementing integrated cross-channel campaigns. Owning the marketing and social calendar and leading the social media and digital teams. Monitoring and frequently analysing market trends and competitors, whilst advising on merchandising/NPD strategy and new markets. Building a cohesive and bespoke Press, PR and Communications plan and implementing it whilst managing communications directly with top publications like Conde Nast Traveller, Tatler, Vogue UK etc as well as key industry professionals, jewellery bloggers/writers and PR/VIP teams of private venue members clubs and art galleries. Developing and delivering brand and marketing collateral including presentations, brochures, brand bibles, event kits alongside the external graphic designer. Recruiting Sales Specialists (for VIP sales), PR assistants, Social Media and PPC executives and leading them, ensuring high standards across all internal and external teams.
Strategic Brand and Marketing Development and Account Management for premium and luxury fashion and jewellery businesses including: Collectible Design Fair, Rowen Rose, Wengko Mole London, Emma Hyacinth, Hoff Shoes, Stefania Vaidani, Charlotte Beaude, Lurline, Inno London, Xinye Jiang, L M Agnese, Polina Ellis Fine Jewellery, Kiko Gaspar Communications and more. Defining and developing the brand voice, strategy and positioning. Developing, leading and managing integrated cross-channel campaigns. Leading the in-house and external Digital Marketing, PPC, Social media, Creative and Events teams, ensuring high standards. Owning and managing end-to-end projects across Branding & Design Visual Toolkits, including Digital Content, Website, OOH, Social, Animation and Film. Establishing and directly managing relationships with multiple external Sales, PR and media agencies and outlets to implement business and marketing initiatives on time and in line with budgets. Content Marketing and Campaigns Management for clients including: Givenchy, Fendi, McQ, Grima London, Frankie Morello, Pinko, Accessorize UK, Monsoon UK, Pandora, Bellissima Makeup, Imetec, Sweaty Betty, Hoff Shoes, Corneliani, Hudson London, Roberta Einer, Klements, Manua Kea, Irene Forte, Ananya, Peuterey, Xiao Li, Jamie Wei Huang, Jessie Harris, SVR UK, Nouba Cosmetics, Napoleon Perdis Cosmetics, Vionnet Paris, Skiny Bodywear, Mangano, Parah, Elle UK, Vogue Italia, i-D, Common Sense Japan, Vogue Accessory, Vanity Fair Italia, Best Fashion Germany, Marie Claire International, Landmark Hong Kong, Odda magazine, Ports Magazine, The European Commission, Art On Paper, AIOTI Alliance and more. Awards: The European Commission stand at the Mobile World Congress 2016 was awarded the 'MWC16 Green Stand Award' for the small category. I was part of the core Branding and Marketing team that undertook the end to end management and execution of the EC Pavilion project.
Developing and implementing brand concepts/guidelines, digital marketing and social media strategies to support the represented brands’ objectives. Recruiting, managing and leading the editorial, content production and events teams, ensuring that all they are integrated in their approach and working together to deliver against the plans and objectives.
Leading the editorial and production teams. Strategising and managing all brand partnerships and paid campaigns (Wella, Mini, Parah, Rolex). Managing relationships with multiple external sales and PR agencies.
Defining the brand architecture and voice, developing creative concepts and cross functional plans for 360 marketing campaigns. Strategising and managing brand partnership with Eudon Choi and managing and building relationships with external sales and PR/events agencies. http://www.sarahangold.com
Assessment of content marketing needs and creation of content marketing plan • Management and leadership of the external digital, creative and production teams • Planning and multi channel implementation of all digital and social media campaigns. http://kivotos-mykonos.hoteque.com
Management of all marketing operations, development of creative concepts and strategies for all communications, campaigns, visuals and all aspects of the business including Ofline and VIP events. Relationship management with multiple external sales agencies to implement marketing initiatives on time and in line with budgets. http://www.elizabethdechambrun.com/
Development and implementation of marketing and social media strategies, overseeing the work of the e-com and social media executive teams. http://oikos.gr
Creative content strategy and planning for a number of luxury and premium high street fashion brands • Leadership of the creative and digital teams, ensuring key strategic objectives are met on time and in line with budgets • Production direction https://www.thisisnotanotheragency.com
Creative content strategy and planning for a number of luxury and premium high street fashion brands • Leadership of the creative and digital teams, ensuring key strategic objectives are met on time and in line with budgets • Production direction
Exclusive monthly features, interviews and correspondent for international titles including L'Oficiel magazine, Esquire magazine and Madame Figaro.
360 Studio management, working closely with the design and wholesale teams to develop and implement all sales marketing, PR and retail plans whilst successfully coordinating wholesale and showcases at international Fashion Weeks. https://www.yiorgoseleftheriades.com