Minas Minatsis
A Strategic Marketing professional with 18 years of experience elevating and transforming luxury, fashion, design and beauty brands through innovative marketing strategies and compelling brand narratives. Expertise in architecting and executing innovative omni-channel campaigns that drive growth and market positioning across global markets. Known for combining commercial acumen with creative vision to shape and develop distinctive brand voices and storytelling that resonate in the competitive luxury landscape. Recognised for: Comprehensive expertise in global luxury fashion and art markets, with deep understanding of cross-generational consumer behaviour, industry trends, cultural movements and market evolution Building, mentoring and managing high-performing marketing, digital and paid advertising teams Crafting and implementing Social Media, Email and Retail marketing plans and campaigns Developing and managing innovative brand partnerships and collaborations Owning the development and delivery of brand and marketing collaterals Orchestrating and planning content campaigns, ensuring all creative assets are produced with channel-specific customisation and brand alignment. Shaping PR and communications strategies that align with business objectives
Lead brand strategy, campaign development and creative production for luxury clients including Harvey Nichols, Matsuda Eyewear and Urania London High Perfumery, alongside independent fashion and beauty businesses and a new fragrance brand preparing for launch. Develop integrated marketing and digital communications strategies; collaborate with photographers, stylists and creative teams on campaign storytelling, and work with digital marketing and social media teams. Fine artist representation and management — London and Paris. Continue project-based work across fashion, design and cultural production, including Urania London and The Composing Rooms.
Led marketing strategy and communications for the luxury footwear brand, overseeing digital, social and paid marketing activity. Managed two marketing executives and worked with merchandising, creative and product development teams to align brand and commercial priorities.
Collaborated with the Global Image team on international positioning and strategic development of the brand. Developed the brand platform, strategic guidelines, brand book to support consistent global communications as well as integrated campaigns.
Developed marketing and communications strategies for Collectible Design Fair, Design Biennale Rotterdam and Huiden Club. Contributed to brand and campaign planning for Dior, Burberry, Bally, Penny Black, Breuninger and AlphaTauri.
Directed brand development, marketing strategy, media communications and public relations across digital, print and other channels. Led integrated campaigns, editorial content, PR and events; managed PR, digital and sales functions. Built relationships with luxury media and creative partners and contributed to merchandising and product development.
Founded and developed a creative agency delivering brand strategy, fashion campaigns and content production for international clients. Led art buying and photography, film and editorial production; commissioned and managed multidisciplinary creative teams. Worked with Givenchy, Fendi, McQ, Corneliani, Pandora, Pinko, Monsoon and Imetec; developed and launched brands for emerging fashion designers. Awards: The European Commission stand at the Mobile World Congress 2016 was awarded the 'MWC16 Green Stand Award' for the small category. I was part of the core Branding and Marketing team that undertook the end to end management and execution of the EC Pavilion project.
Developed brand concepts, digital communications and editorial initiatives for luxury and cultural clients, coordinating creative and marketing contributors.
Leading the editorial and production teams. Strategising and managing all brand partnerships and paid campaigns (Wella, Mini, Parah, Rolex). Managing relationships with multiple external sales and PR agencies.
Defining the brand architecture and voice, developing creative concepts and cross functional plans for 360 marketing campaigns. Strategising and managing brand partnership with Eudon Choi and managing and building relationships with external sales and PR/events agencies. http://www.sarahangold.com
Assessment of content marketing needs and creation of content marketing plan • Management and leadership of the external digital, creative and production teams • Planning and multi channel implementation of all digital and social media campaigns. http://kivotos-mykonos.hoteque.com
Management of all marketing operations, development of creative concepts and strategies for all communications, campaigns, visuals and all aspects of the business including Ofline and VIP events. Relationship management with multiple external sales agencies to implement marketing initiatives on time and in line with budgets. http://www.elizabethdechambrun.com/
Development and implementation of marketing and social media strategies, overseeing the work of the e-com and social media executive teams. http://oikos.gr
Creative content strategy and planning for a number of luxury and premium high street fashion brands • Leadership of the creative and digital teams, ensuring key strategic objectives are met on time and in line with budgets • Production direction https://www.thisisnotanotheragency.com
Wrote fashion and cultural features and reported from Paris Fashion Week, combining industry coverage with editorial analysis.
360 Studio management, working closely with the design and wholesale teams to develop and implement all sales marketing, PR and retail plans whilst successfully coordinating wholesale and showcases at international Fashion Weeks. https://www.yiorgoseleftheriades.com