Polina Marchese

• Lead the delivery of a Jalios collaborative intranet for 2,000 public‑sector employees, ensuring on-time launch and strong adoption, and significantly improving internal communication and employee experience • Drive business impact through user‑centric design, conducting 65+ interviews and a 500‑response survey, directly shaping platform features, content strategy, and user journeys • Build and animate a community of 50 internal contributors, driving high engagement levels and decentralizing content ownership across departments • Design and execute an end‑to‑end adoption strategy, embedding new collaboration practices and ensuring sustained platform usage at scale • Roll out Microsoft 365 (Teams, OneDrive, OneNote) organization-wide, accelerating digital transformation and enhancing cross-team collaboration • Orchestrate alignment across leadership, IT, users, and vendors, enabling efficient decision-making and delivery while improving workflows and knowledge sharing

The Center for Nonviolent Communication (CNVC) is an international nonprofit peacemaking organization that shares Nonviolent Communication around the world. - Developed comprehensive Marketing strategy, including content planning and editorial guidelines; - Designed, implemented, and maintained a new visual identity for brand consistency (Canva, Gimp, Inkscape); - Managed social media engagement, creating and promoting content for International Training programs, including images, posts, and events; Community management; - Coordinated promotional efforts of the organizers of International Intensive Trainings; - SEO-copywriting, video editing, intro-outro animations creation (Canva, iMovie); - Prepared CNVC's emailings and newsletters (Mailchimp); - Organized and promoted fundraising events, serving as a Zoom host and event coordinator. - Designed website pages and user-friendly forms using Joomla (Yootheme, Convert Forms), with a focus on UI- and UX-optimization (Figma); - Managed SalesForce, Ecwid, and Zoom platforms for seamless operations. - Helped to design and create engagement with the Discord forum users; - Conducted data analysis and created insightful dashboards to track and improve performance metrics.

- Developped the marketing strategy, content strategy and action plan. - Analysed the compagny's image and branding - Conducted interviews with the team and the clients.

Consult nonprofits, startups and big compagnies and work in Agile mode: • Define digital marketing strategies; • Create visual identities (logo, social media templates, visiting cards, flyers etc.) and branding; • Manage marketing and communication activities including: email campaigns (Mailchimp, Sendinblue), blog posts, user surveys, copywriting, customer testimonials; • Build brand image by community management in Linkedin, Facebook, Telegram, WhatsApp, Discord and Instagram; • Analyze of marketing performance and recommended improvements (GA4, GTM); • Create advertisements and content, copywriting, video content creation (iMovie, Final Cut, Adobe Premiere Pro); • Built new websites on WIX, Wordpress and Joomla: site map, UX and UI, content and SEO (Figma); • Organized and managed 2 virtual trainings for 175 people in total and one conference for 200 people by Zoom.

• Delivered marketing collateral required by the business, ensuring consistency and brand adherence (Creation of brochures, flyers, presentations and images for the Social media in Power Point, Adobe Illustrator, InDesign & Photoshop) • Assessed well-being and sense of community at work by management of the intranet and creation of the internal newsletter • Developped the external newsletter (Mailchimp) and followed its performance • Copywriting, photos and videos, publication in Twitter, Linkedin and YouTube • As a business developer I looked for new clients and negotiated contracts • Managed CRM and various databases • Assisted with the organisation of promotional events

- Organized and maintained diaries and made appointments; - Arranged travel, visas and accommodation; - Met and greeted visitors at all levels of seniority; - Produced documents, reports and presentations; - Carried out background research and presented findings; - Screened phone calls, enquiries and requests, and handled them when appropriate; - Maintained utmost discretion when dealing with sensitive topics.

• I have enabled VP to become more productive by handling a wide array of executive tasks, including screening phone calls, preparing reports and analysing information with great speed and accuracy. • Planned and scheduled meetings and appointments, made travel and guest arrangements; • Welcomed guests and customers by greeting them, in person or over the telephone (managing 4 lines); answered or directed inquiries; • Improved efficiency by organising mounds of paperwork into confidential, detail-oriented filing system. • Served as sole contact to the main office. Helped with administrative and HR questions, translating from French to English and explaining the French rules. Managed the day-to-day operations of the office: • Reduced company’s expenses by choosing the best suppliers and negotiating better contracts for maintaining office supplies. • Ensuring operation of the equipment. • Served as a link between four commercial directors and the VP. Quickly gained their confidence by learning and understanding the Pipedrive software. • Created complex Excel spreadsheets to allow to my boss to have a better vision of the sales activity. Developed pivot tables and charts. • Developed new filing & organizational practices.

• Renewed the excel filing-system to assist the executives with better overview of the progression of the editing of the documents handled; • Supported French, Russian, Japanese and Chinese managers on site and by telephone; • Improved the efficiency of the whole team of 35 multicultural engineers by managing about 100 of their complex technical documents by week, managing office supplies, IT problems and photocopying. • Accelerated the process of validation of documents by editing their Russian-English documents in the required way and by translating them between Russian, English and French. • Organised the arrivals and departures with the IT service, entrance and canteen badges. • Organised internal and external meetings (reserving rooms, breakfast, audio and video equipment). • Served as a receptionist and assured the link with the other worldwide offices.

• Monitored legislation and media concerning freedom of information • Conducted investigations in cooperation with RWB correspondents • Writied and diffused press-releases and open letters in French, English and Russian, published them on the web-site and in the social media (Facebook and Twitter) • Coordinated events, missions and partnerships • Screened phone calls and visitors • Managed emails and databases

- Interpreted during conferences & meetings - Translated documents, presentations, sheets, press-releases etc.

• Presented “News of the day” feature in Russian; • Captured sound (comments) and edited it in Russian, English and French; • Monitored feeds, prepared multimedia-articles with videos and slideshows; • Translated feeds and commentaries Russian-French-English

• Promoted seminars • Organized and managed the seminars • Mediated between the management and the participants • Facilitation of trainings and round tables

• Distributed flyers and posters • Reported my results • Researched people for the next campagnes

- Prepared articles, video- and photo-reportages - Organized the work of Russian journalists in France and French journalists in Russian and interpreted for them