Self-made with passion. With six years in the fashion industry, I specialize in innovative marketing strategy development, e-commerce optimization and digital communication. I have a strong background in digital project release and management, content creation, e-commerce management and brand development through innovative creative ideas. Contact: patrouillault.n@gmail.com
As an AI creative producer based in Paris, I specialize in the beauty and fashion industry, leveraging my 6 years of experience working for leading fashion and beauty companies. I create unique AI content and focus on improving the user experience for major brands.
E-COMMERCE & DIGITAL MARKETING - Increased online sales by +60% in France and internationally, by gaining an understanding of the sustainable fashion market. - Daily E-commerce operations management (back and front office) : product sheets, online order management, stock management and optimization, E-Merchandising, etc. in close collaboration with all service providers (Warehouse, suppliers, production team, etc.) in order to successfully complete projects and optimize operations. - Carrying out regression tests (TNR) of the brand's website (adjustments and priority processing via the agile method). Ongoing monitoring and testing of key features. - Management and development of the marketing and digital animation plans - Management and optimization of the E-CRM database and conversion rate. - Management all marketing channels, including social media, email campaigns, etc. - Managing a team of 2 members. DIGITAL COMMUNICATION & IMAGE - Head of Image & Communication within a 360° approach. - Creation of all visual content (Pre-production / Production / Post-production). Management of all photo shoots (lookbooks / image campaigns / social media content / commercial campaigns / editorial campaigns) according to the brand's image strategy. - Development of a detailed communication plan for each season. - In charge of all graphic design for the brand's social networks (Social-media, E-mailing, Web, Prints, ..). Voir moins
Two year apprenticeship as e-commerce and digital marketing manager.
Assisting the print team: - Print production. - Graphic design. - Print repeat creation. - Assist with daily tasks throughout the department.
Assist the studio team - sewing - cutting - drawing
Vente. Service clients. Gestion du stock.
Aide et développement de la collection Lacoste Active: - esquisses - recherches et inspirations.