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Francesca Hadland

Copywriter & Brand Communications Specialist | Content Marketing, Features Writing, PR & Comms
About

As Content Writer & Social Media Manager at Bridgman Luxury Furniture, I create and execute content and communications strategies that inspire and assist high-net worth individuals on their customer journey, drive traffic to the site, and increase brand awareness. I produce, edit, and publish audience-focused written and video content, organise and manage photoshoots, and bring products to market by creating and overseeing in-depth product marketing campaigns. I have a BA Hons in English from the University of Nottingham, and multiple certifications in content marketing, brand communications, and features writing. I have a record of success telling inspirational brand stories through unique and impactful copy within the luxury and lifestyle industries, with a portfolio of flawless written work and successful campaigns. I am enthusiastic, self-motivated, and proactive, working well within both team and leadership positions, and always writing and creating content with originality, flair, and creativity.

Previous Brands
Brixton Finishing School
Substack
Pink Squid
M&C Saatchi London
Bridgman
Holloways of Ludlow ltd
Home Staging Association UK & Ireland
Miss Jones Group
IMPACT magazine
AGATHA CHRISTIE LIMITED
Work Experience
Team Lead Volunteer
Jul ‘24 - Sep ‘24
Brixton Finishing School

Helping underrepresented talent shake up the creative industries as part of the 2024 Summer School programme.

Writer
Jan ‘24 -
Substack

Author of The Naive Edit, a newsletter/play space/safe space with over 75k+ reads and 2.5k+ wonderful subscribers from 70+ countries. Covering thoughts, feelings and vibes on growing up and the culture of womanhood and the beautiful imperfection of it all.

Creative Copywriter
Dec ‘23 -
Pink Squid

Copy, creative, campaigns, concepts and comms for some of the world’s best brands 🦑 Clients include: Lidl, Costa Coffee, EDF, EY, Sanofi, The Royal Mint, ERIKS, LSEG, GE Vernova, GDST Pitch wins: EDF Energy

Open House Placement
Sep ‘22 - Oct ‘22
M&C Saatchi London

7 week training programme (that was more fun than I just made it sound) covering corporate innovation, customer experience, bringing ideas to life, passion marketing and more, from the lovely folks at M&C Saatchi.

Copywriter & Content Manager
Jul ‘22 - Dec ‘23
Bridgman

Overseeing all communications, as well as content strategy to increase awareness and conversion (plus all the same lovely copy crafting as before).

Copywriter & Content Executive
Jun ‘21 - Jul ‘22
Bridgman

More words and more luxury to establish Bridgman's tone of voice and positioning. From product descriptions to catalogues to press releases to RHS Chelsea Flower Show competition cards - you name it, I wrote it.

Copywriter
Feb ‘21 - Jun ‘21
Holloways of Ludlow ltd

Wonderful web-y wordiness to launch HOL's new website with a fresh tone of voice and content strategy.

Content & PR Assistant
Aug ‘20 - Dec ‘20
Home Staging Association UK & Ireland

Making a home for blogs and press releases on the HSA website and Google Search rankings.

Content & Social Media Intern
Jul ‘20 - Aug ‘20
Miss Jones Group

Social posting, community management and (my favourite) writing blogs that help make a PA's day a little easier.

Head of Online
May ‘19 - Jun ‘20
IMPACT magazine

All things online, student and journalism, leading a stellar team of editors to boot. And hey, we were so good we even won the National Student Publication Award for Best Website 2019-20.

Publishing Intern
Aug ‘18 - Aug ‘18
AGATHA CHRISTIE LIMITED

Books, movies and mysteries - the dream. Created ACL's 2019 International Book Fair presentation, audited the company's social channels and discussed Christie adaptations from page to screen and stage.

Deputy Online Editor
Jun ‘18 - May ‘19
IMPACT magazine

Cut my teeth editing and posting hundreds of articles.

Contributing Writer
Dec ‘17 - Jun ‘20
IMPACT magazine

Covering everything and anything for print and online.

Languages
English - Native
German - Basic
Education & Training
University of Nottingham
‘17 - ‘20
1st Class BA (Honours)
English
Colchester County High School for Girls Sixth Form
‘15 - ‘17
A Levels
English Literature, English Language, Classics & EPQ in Advertising
Colchester County High School for Girls
‘10 - ‘15
GCSEs
London, UK