Dweet
Dweet
Open to Permanent
Open to Permanent

Ziyi Gong

Senior Project Manager
About

Experienced retail professional with a strong background in sales, customer service, and event management. Successfully collaborated with diverse teams to execute high-profile events. Highly adaptable with excellent budgeting and vendor coordination skills. Fluent in English and Mandarin.

Previous Brands
MCCGLC
APAX Group
AUDITOIRE ASIA
LESMOR Creative Association
Lanificio F.lli Cerruti dal 1881
Bestseller Fashion Group China
Work Experience
Project Manager
Nov ‘23 - Jun ‘24
MCCGLC

• Independently managed the Bayer account, leading end-to-end yearly events execution with a 40%+ margin, ensuring all project met experiential standards. • Developed and tracked project timelines, budgets, and resources, guaranteed high-quality deliverables within scope, deadlines and budget. • Collaborated with internal 2D, 3D, Video team and external construction, AV team to ensure the design, production and onsite delivery meet client's expectation, proactively resolving challenges. • Conducted project health checks and status reports, improving stakeholder communication and transparency. • Developed logistics plans and content trackers to ensure smooth coordination between internal teams and external vendors. • Monitored budget allocation and resource management, ensuring projects were delivered on time and within financial targets.

Project Executive
May ‘23 - Nov ‘23
MCCGLC

Project Manager
Sep ‘20 - Nov ‘20
APAX Group

Notable Projects: • Audemars Piguet x Cao Fei Exhibition - ‘Isle of Instability’

Senior Project Executive
Sep ‘18 - Aug ‘19
APAX Group

• Managed luxury brand activations, product launches and Pop-ups for brands like Audemars Piguet, Nespresso, Armani Beauty, L'Occitane etc. • Collaborated with creative teams to develop event concepts, mood boards, and storytelling strategies, ensuring alignment with brand identity. • Orchestrated internal creative team, external supplier (Construction, AV, hostess/es, catering, performance etc.), ensuring clear communication and alignment on project objectives. • Led venue sourcing and on-site execution, overseeing set-up and ensuring outcome reflected brand aesthetics. • Worked closely with Marketing & PR teams to maintain high VM standards, ensuring brand consistency in event design.

Senior Project Executive (Freelance)
May ‘18 - Aug ‘18
AUDITOIRE ASIA

• Managed partnerships and logistics across four cities for the Adidas Republic of Sport campaign, coordinating event execution across multiple locations.

Senior Account Executive
May ‘17 - May ‘18
LESMOR Creative Association

• Managed events from end-to-end for luxury brand, including the Dior Annual Dinner and Coach product launches Pop-up and in-store private event etc. • Ensured brand alignment in product showcases and event activations, working closely with internal teams and external partners to enhance brand engagement.

Sales and Marketing Assistant
Apr ‘16 - Apr ‘17
Lanificio F.lli Cerruti dal 1881

Product sales, follow up on order information, logistics status, timely communication with customers and Italian head office to complete orders. Customer development. Obtaining sustainability solutions for potential customers, paving the way for subsequent long-term cooperation.

Fashion Designer
Jun ‘15 - May ‘16
Bestseller Fashion Group China

Languages
English - Fluent
Chinese - Native
Cantonese - Basic
Education & Training
University of the Arts London
‘21 - ‘22
Master of Arts - MA
Hubei Institute of Fine Arts
‘11 - ‘15
Bachelor of Arts - BA
London, UK