Experienced retail professional with a strong background in sales, customer service, and event management. Successfully collaborated with diverse teams to execute high-profile events. Highly adaptable with excellent budgeting and vendor coordination skills. Fluent in English and Mandarin.
• Independently managed the Bayer account, leading end-to-end yearly events execution with a 40%+ margin, ensuring all project met experiential standards. • Developed and tracked project timelines, budgets, and resources, guaranteed high-quality deliverables within scope, deadlines and budget. • Collaborated with internal 2D, 3D, Video team and external construction, AV team to ensure the design, production and onsite delivery meet client's expectation, proactively resolving challenges. • Conducted project health checks and status reports, improving stakeholder communication and transparency. • Developed logistics plans and content trackers to ensure smooth coordination between internal teams and external vendors. • Monitored budget allocation and resource management, ensuring projects were delivered on time and within financial targets.
Notable Projects: • Audemars Piguet x Cao Fei Exhibition - ‘Isle of Instability’
• Managed luxury brand activations, product launches and Pop-ups for brands like Audemars Piguet, Nespresso, Armani Beauty, L'Occitane etc. • Collaborated with creative teams to develop event concepts, mood boards, and storytelling strategies, ensuring alignment with brand identity. • Orchestrated internal creative team, external supplier (Construction, AV, hostess/es, catering, performance etc.), ensuring clear communication and alignment on project objectives. • Led venue sourcing and on-site execution, overseeing set-up and ensuring outcome reflected brand aesthetics. • Worked closely with Marketing & PR teams to maintain high VM standards, ensuring brand consistency in event design.
• Managed partnerships and logistics across four cities for the Adidas Republic of Sport campaign, coordinating event execution across multiple locations.
• Managed events from end-to-end for luxury brand, including the Dior Annual Dinner and Coach product launches Pop-up and in-store private event etc. • Ensured brand alignment in product showcases and event activations, working closely with internal teams and external partners to enhance brand engagement.
Product sales, follow up on order information, logistics status, timely communication with customers and Italian head office to complete orders. Customer development. Obtaining sustainability solutions for potential customers, paving the way for subsequent long-term cooperation.