Jireh Ng

E-Commerce (Shopify) + Digital Marketing(Klaviyo) - Relaunched and managed ectstudio.com, ensuring seamless functionality and user experience. - Oversaw daily website operations, optimizing performance and efficiency. - Managed and enhanced product listings to improve visibility and sales. - Implemented and tracked SEO strategies, boosting search rankings and organic traffic. - Analyzed key metrics (sales, traffic, conversions, customer behavior) to drive data-informed decisions. - Developed and executed digital marketing strategies, including email campaigns, social media, and paid advertising. - Grew and managed social media presence, creating engaging content and fostering audience interaction. - Oversaw content creation (magazine articles, interviews, newsletters, promotional materials) to strengthen brand identity. - Planned and executed marketing campaigns, analyzing results and optimizing for better engagement and conversion. - Built and maintained strategic partnerships with talents to expand brand reach and credibility. Buying and Partnerships - Identified and sourced new brands aligned with the store’s image to enhance product offerings. - Sought and established collaborations with partners and clients, expanding business opportunities and agency services.

www.superconscious.de Explore a mix of forward thinking brands, streetwear tech and slick kicks all under the experience lab of the Superconscious store, which acts as a platform to celebrate and showcase brands that are ahead of their time. Superconscious store offers a mix of high fashion, streetwear and contemporary brands such as Walter Van Beirendonck, ARIES, Undercover, Carhartt and RAINS. My responsibilities and achievements E-Commerce (Shopify) + Digital Marketing - Developed and executed e-commerce/marketing strategy in alignment with the company's business objectives, contributing to a 40% increase in user acquisition and a €1M+ boost in omni-channel sales. - Oversaw day-to-day e-commerce operations, ensuring seamless integration and optimizing platform performance. - Managed social media content for Instagram, Facebook, and TikTok, fostering increased engagement and sales. - Employed data-driven decision-making in campaign management, ensuring effective planning, execution and optimization. Misc : Buying + Projects - Involved in product selection, utilizing data analysis for upcoming seasons, achieving new item goals and enhancing gross margin.

Shopkeeper Cheiko Seki opened Chi & Co in the Mitte neighborhood of Berlin in early 2018. Chi & Co brings together under-the-radar Italian and Japanese brands producing clothing and accessories with a fun, contemporary and colorful aesthetic. My responsibilities and achievements - Suggested and implemented a new e-commerce site design, leading to improved user acquisition and digital sales. - Enhanced customer engagement through creative social media, email (Mailchimp), and local marketing campaigns.

https://oftt.world/ Oftt is a Berlin based fashion brand which focuses on a collection of 10 key sustainable wardrobe staples, aiming to save you time each day so you’re free to focus on what’s important to you, with clothes you wear often. Led by Ashley Marc Hovelle, whom has decades of fashion industry experience, enabling the refining, sourcing and developing of the finest products. My responsibilities and achievements: E-Commerce(Shopify) - Revitalized webstore, overseeing daily operations aligned with company goals, leading to sales growth. - Provided efficient customer service, optimizing order fulfillment processes enabled the company to save time and manpower cost. - Managed the brand’s showroom on Le New Black - dealing with potential buyers and updating collections and databases every season. Digital Marketing - Developed marketing campaigns via Klaviyo, contributing to increased social media following and customer acquisition. - Explored and applied innovative techniques, boosting social media following, sales, and customer acquisition.

GINLEE Studio is an independent fashion house established in 2011 in Israel by Singaporean designer Gin Lee. Our creative platform is built on values of being true to yourself, being confident in who you are, being the best you can be. My responsibilities(not limited to): - Monitored online and offline community growth, shaping brand messages and representation. - Summarized monthly reports, influencing future activities based on statistical insights. - Executed marketing strategies, coordinating projects and activities to boost sales. - Managed social media content and accounts, staying abreast of changes and advising on new approaches.

Naiise is a carefully curated multi-label store that not only includes fashion and accessories, but has lifestyle and features locally made products. It's vision and mission is to inspire people with it's curated list of designers and artists that has a story or an inspiration to share with the world through their creation. As at Nov 2017, Naiise has currently 6 stores in Singapore and is already in the midst of expansion to Malaysia and in The UK. My responsibilities (which are not limited to) includes: - Assisting in constant category changes. - In-charge of procuring strategic brands and forging good relationship with suppliers. - Formulate strategies and policies for the Buying team, with key focus in growing both workshops and exclusive brands. - In-charge of the fashion category(Womens and mens) which does not only includes apparel but also shoes, jewellery, pins and patches, bags etc. - Overseeing 80 suppliers/brands till date. - Assisting with order fulfilment. - Assisting in maintaining accurate store inventory levels. - Regularly maintaining appropriate levels of all store supplies. - Assisting in receiving, checking, and maintaining quality levels of product and its packaging. - Assisting with the VM for the fashion category for each store.

Bang3 Pte Ltd is an e-commerce retailer, retailing carefully curated Korean street style labels such as Blindness, Andersson Bell, Vlades and Heich Blade, which have shown their collections on the runway. My responsibilities(which are not limited to) are: - Assisting in the editing and doing the layout of photos. - In-charge of designing the in-house fashion collection for a release every 3 months. - Assisting in creating tech packs which will be sent to factories overseas. - Assisting in styling the existing labels which are retailing on the e-store. - Assisting in searching for a suitable photographer, model, hair & makeup artist for photoshoots. - In-charge of creating the garment patterns for the in-house collection. - Assisting in inventory control.

Assist in liaising and bringing in local and Asian designers for an upcoming Asian Collective Store - Mporium, which does not include only fashion and accessories, but also includes lifestyle goods, curios, furnitures, furnishings, works by featured installation artists, a monthly new-artist/artisan pop-up store/feature and a gallery. Besides liaising and bringing in the designers, I also assist in the role of a buyer, choosing the suitable and available styles from the curated brands, for the consumers here in Suntec City. Mporium is scheduled to open in end September 2015 and is located at Suntec City Tower 1 level 1, amongst international brands.

- Creating a fashion collective for SS and AW yearly. - Liaising with the tailor to create sample pieces and production pieces. - Liaising and selecting fabrics from various overseas vendors. - Creating the patterns for the garments. - Sourcing for location for editorial and campaign / look-book shoot. - Determining the mood and look for the editorial and campaign / look-book shoot. - Sourcing for the suitable model(s) for the editorial and campaign / look-book shoot via various modelling agencies in Singapore. - Planning the layout and design of the brand's website and e-commerce store. - Marketing of the brand to various social media portals.

- Responsible for the recruiting of fresh design graduates and to match them up with the recruiting companies on board. - Responsible for recruiting new designers, to join our Taff membership. - Responsible for the sourcing of places for CNY networking event and getting quotations from the proposed places. - Responsible for doing up the budgeting and the proposals for the CNY networking event. - Responsible for doing up the artwork and layout for Taff's newsletter / EDM. - Assisting the projects team and liaising with overseas trade shows organisers / POC for interested local designers who want to showcase and apply for a booth etc for their brand exposure.

- Responsible for opening of the shop daily. - Stitching embellishments and assisting the tailors in the process of the making of the wedding gown / evening dresses. - Attending to walk-in customers, which includes answering of phone calls. - Creating digital prints on adobe photoshop / illustrator for both boutique's own collection and for client's requests. - Assisting the owner in ad-hoc duties such as housekeeping etc.

- Responsible for styling models in connection with ACTUALLY's new project to promote the boutique. - Responsible for sourcing models and arranging for location for photoshoots to showcase the Company’s apparels and accessories.

- Assist the Deputy Editor and the Editor. - Attend photo shoots with the deputy editor/ senior staff to render assistance to them. - Help out with the monthly fashion story ( choosing items/ apparels that are required to fulfill the requirements of the story / article. - Source the required items and to assist in product shoot. - Do research for relevant articles which are to be published in the monthly story/writeups. - Assist in other miscellaneous work when needed. - Rejoined in the month of December.