Amelia Evans
A fashion marketing and content producer with a background spanning art direction, brand campaigns, social, PR, CRM and ecommerce across luxury and contemporary brands. Experienced in the full campaign cycle, from content planning and execution through to performance analysis and on-site merchandising across email, social and site, collaborating closely with creative and data teams to drive real growth.
Drive campaign execution and contribute to creative direction across social, email, and site, ensuring cohesive storytelling. Own social media content, copywriting, and scheduling, optimising engagement and brand growth across channels. Build and maintain press, influencer, and brand relationships, delivering partnerships and activations across digital and print. Partnerships include VOGUE, ELLE Collective, Cosmopolitan, and TALA. Lead email marketing in Klaviyo, managing campaign builds, testing, optimisation, and performance reporting. Analyse digital and campaign performance to provide insights that inform wider brand and commercial strategy.
Support with product uploads in Shopify, including writing SEO copy, tagging, categorisation and preparing all product imagery. Daily site merchandising, ensuring alignment with back-in-stock product as well as product drops. Plan and create content across social media channels to maintain a consistent and elevated brand presence. Build and schedule Klaviyo newsletters, supporting overall CRM strategy and contributing to customer acquisition and retention. Weekly reporting on site and marketing performance, identifying opportunities to optimise engagement and conversion.
Led the day to day running of a high footfall store, managing floor operations, customer service and team development. Delivered trade reports to head office teams, analysing performance data to inform commercially driven decisions around visual merchandising, product placement, and stock optimisation. Supported internal events, store promotions and cross-functional planning to enhance customer experience and engagement. Mentored and trained new team members, helping drive KPIs and support progression within the wider team.
Transitioned into Assistant Manager following GIULIO’s acquisition by Frasers Group, supporting the integration of luxury operations into a retail environment. Led and managed a team of client advisors, cultivating a strong working environment to deliver a service led luxury experience while meeting key KPIs across sales, client engagement and operations. Analysed sales trends using Power BI and shared key insights through weekly trade reports to support commercially driven decisions. Collaborated with brand reps and visual merchandisers to optimise new season product placement and enhance the retail space with creative, customer facing experiences.
Responsible for post-production of e-commerce images, utilising Adobe software for retouching and optimising them for delivery. Executed Farfetch admin processes, including product creation on the website, ensuring accurate and visually appealing listings of luxury goods. Assisted in styling and photography for social media and website content. Communicated across various departments within the company and third-party marketplaces (Farfetch).