Nicola Irving
Senior Marketing Manager with 8+ years’ experience driving growth for luxury fashion and jewellery brands across DTC and global markets. Proven track record in building and scaling marketing functions, combining brand strategy with performance channels including CRM, affiliates, paid media, and eCommerce optimisation. Experienced partnering closely with founders and senior stakeholders to define positioning, deliver integrated 360 campaigns, and drive measurable commercial impact. Highly attuned to nuances of luxury, lifestyle and culturally-led brands. Outside of my career, I am a volunteer Beekeeper at North London Beekeepers and associated with the BBKA.
By Pariah is a fine jewellery brand based in London.
OCEANSAPART is a size-inclusive premium activewear brand based in Berlin.
Launched in 2019, TheMarket.com was the fastest growing eCommerce marketplace in New Zealand.
Founded in 2005, Deadly Ponies is a luxury leather bags and accessories for women and men, based in New Zealand.
Nicola, a digital marketing maestro with a flair for creativity, excels in fostering communication and nurturing external relationships with media, influencers, and creatives. Witnessing her dedication in steering projects to success was always amazing. A multitasking genius, Nicola effortlessly embodies many projects, effortlessly wearing many hats within her department.