Karine Candido
Visual Merchandising Manager with 15+ years in fashion retail, delivering measurable sales growth through strategic layouts, seasonal campaigns, and multi-site leadership. Proven record of aligning global brand guidelines with local markets, boosting commercial performance, and building high-performing teams. Skilled in operations, product planning, and e-commerce merchandising, driving consistent business impact.
Designed visual merchandising toolkits, planograms, and SOPs, driving brand consistency across multiple boutiques and securing 90% client repeat business. Implemented stock forecasting and replenishment strategies, reducing stockouts and increasing full-price sell-through by 18%. Streamlined order-to-cash workflows, cutting invoice reconciliation time by 25% and improving supplier partnerships.
Led visual merchandising across three stores, aligning standards and improving execution consistency. Onboarded and trained 15+ new hires, boosting team capability and improving store KPIs. Increased sales by 15% in Harrow by redesigning children's layouts, improving customer flow, and coaching teams on visual standards. Directed window displays, mannequin styling, and seasonal campaigns across multi-site operations, tailoring global brand guidelines to local markets. Built a new onboarding programme, reducing training time by 30% while enhancing productivity and compliance. Delivered store audits and compliance reviews, achieving 100% alignment with brand standards.
Boosted online sales by 30% YoY through digital merchandising, product curation, and targeted promotions. Coordinated seasonal assortments and supplier shipments, reducing lead times by 20% and ensuring on-time launches. Produced weekly KPI dashboards, informing leadership on campaign adjustments and assortment planning.
Drove 12% uplift in menswear sales by optimising floor layouts and styling strategies. Executed seasonal campaigns, window rollouts, and floor sets to global VM standards, establishing the flagship as a regional benchmark. Mentored and trained junior VMs, contributing to succession planning and team development.
Managed a flagship store with 50+ staff across sales, stock, and visual functions. Achieved 30% sales growth in Q1 by applying ABC analysis to product mix and layouts. Oversaw P&L, shrinkage, scheduling, and recruitment, ensuring operational efficiency. Supported coordination with other Inditex stores and regional operations to align strategies. Led the new store opening in Natal, training and onboarding staff to exceed sales targets.
Coordinated seasonal collections and wholesale accounts, supporting designers and B2B buyers. Conducted trend research, print approvals, and sample development, aligning collections with market demand. Presented collections at trade shows and buyer meetings, strengthening brand visibility with wholesale clients.
I had the pleasure of working with Karine on a project for DocuSign. She’s a fantastic team player who effortlessly adapts to a variety of tasks and takes on multiple roles as needed. Karine is curious, proactive, and never hesitates to ask thoughtful questions to ensure the work is done to the highest standard. She listens attentively, learns quickly, and brings a positive energy to the team. It was a real pleasure working with her, and I totally recommend her.