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Deirdre McManus

"Success is going from failure to failure without losing enthusiasm" —Winston Churchill.
About

Experienced senior management and sales leader with a demonstrated history of working in the cosmetics industry. Skilled FMCG, Consumer Products, Sales, and Retail. Strong leader with significant experience to promote and sell a range of skin and wellness products to aesthetics clinics and, to aesthetic practitioners and business owners, winning new business, and providing an excellent standard of customer support so you retain clients and create opportunities for further business. 360 business acumen: product, sales & marketing, training Proficient in all circuits of distribution and in all key markets Talent driver, skilled in branding and events

Previous Brands
A.R.T Aesthetics Company(UK)
Space NK
Foothold International Brands Limited London
APIVITA SA
Work Experience
Brand Sales Manager
Jun ‘22 -
A.R.T Aesthetics Company(UK)

Areas of expertise • Strategic territory planning and execution Operations. • Sales team leadership and mentorship. • Relationship building with retail and clinic network. • Data-driven decision-making operational efficiency. • Marketing strategy development and lead generation.

Beauty Advisor
Jun ‘22 -
Space NK

Proactive individual with a wealth of experience in premium and luxury fragrance, skincare, makeup, and regularly reviews target progress to ensure objectives are on track and set action plans as appropriate. Service Be knowledgeable on all the brand’s products. Demonstrate products through consultations and makeovers. Recruit new clients, build relationships and gain loyalty. Educate clients on products and brands. Achieve CRM and service targets. • Sales increase average transaction value and items per transaction. • Ensure all tasks are completed to a high standard.

Regional Sales Manager
May ‘14 - Jun ‘22
Foothold International Brands Limited London

• Reporting to MD • Generated revenue increases of 70% in the second quarter over multiple brand SKUs • Responsible for events/staff training /promotional activity within all retail partnership doors • Visit all doors to support sales, increase KPI's, provide training on new products • Collaborating with marketing team develop educational content, promotional GWP activity

Regional Sales and Education Manager
Apr ‘10 - May ‘14
APIVITA SA

Reporting to UK Country Manager • Service &Brand Training within the New M&S Beauty departments • Rank 1st in launch month 1 and maintained Rank 2 position for the next 3 year’s • Increased territory sales from 30K per to annual turnover of 2.3million.

Languages
English
Education & Training
Laurel Bank School For Girls
‘05 - ‘09
Higher National Diploma
Glasgow, UK