Charlotte Darrieus

Consultant/ Contracts/ freelance projects: brand consultancy, business development, merchandising services, data analysis, project management, showroom planning & management Client portfolio includes Savette, Paris Georgia, Entire Studios, Chloe, Saint Laurent

 Bring the brand back in house and take over the distribution from distributor and agents  Oversee a team of 3 junior staff. Organise, manage, and develop the wholesale team. Make them grow within their role  Responsible for 62 Women & 15 Men account  Responsible for major department stores and independents OTBs, staff contribution, co-op advertising budgets  Launched Paige shoes category exclusively with Kurt Geiger – Selfridges, Harrods, John Lewis  Negotiated and opened Harrods (new floor) & Selfridges Men SIS  Oversaw numerous pop-up projects and exclusive capsules for Harrods Men/Women, Selfridges Men/Women  Co-ordinated with US HQ events held in London showroom e.g. press days, International Women’s Day  Demonstrate in-depth knowledge and ownership of the business by tracking weekly, monthly sales vs plan and vs LY.  Work closely with Retail Manager to maximise sales and exceed target. Built yearly incentive strategy for each major retailer.  Co-ordinate selling campaigns between L.A. and London showroom (costing, contracts)  Found showroom in Paris and negotiated contract with Polly King  Understand the assortment strategy and opportunity to ensure EME clients’ needs are met. Requested to open special/exclusive styles suited to our markets  Responsible for planning and forecasting total units bought for EME  Lead monthly reporting business meeting with US: best sellers, slow sellers, opportunities for next season, competitors’ analysis, marketing updates

 Manage 55 accounts, total turnover €2.1M SS17 Men/Women  Negotiated & opened Selfridges Women SIS in Designer studio  Increased total business by +9%, +€195K vs LY 2016. Brought in new accounts e.g. The Webster, Bon Marche, Just One Eye, H. Lorenzo, Style.com  Organise trunk shows with Moda Operandi, 4510, Mount Street Flagship store  Co-ordinate special projects and exclusive capsules launch: 10 Year Anniversary, Beauty & The Beast Disney, Safety buckle bags and trainers, More Joy, Net A Porter exclusives, The Outnet exclusives.  Organise yearly US/ Canada visits and conduct in-store trainings as well as in season video trainings  Develop and identify distribution strategy through extensive travels to all domestic and international markets

 Manage 110 wholesale accounts across US, Europe, APAC and 6 franchise stores, total yearly turnover €6.6M  Develop wholesale distribution. Brought in e.g. Saks, Macy’s, Anthropologie, Urban Outfitters, Figleaves.com, Topshop  Forecast and negotiate client seasonal and yearly OTBs  Forecast 3 year plan with Sales Director and CFO. Increased sales by +5% vs yearly plan on year 2 (€6,6 total WW)  Support Franchise partners Switzerland, Poland, Russia (VM, marketing tools, staff trainings)  Organize and promote trade shows: Salon International de la Lingerie - Paris, Curve - New York, Swimshow - Miami

 Responsible for the management and development of 98 wholesale accounts Men & Women all product categories (budgets, payments, reorders)  Monitor clients sell thrus to suggest reorders on best sellers and propose in season swap  Analyse and report post-market season  Achieved AW13 targeted budget by +12% handling €15M total area including Men/Women  Prospect for new business. Brought in 6 new accounts in AW13 e.g. L’Eclaireur, Le Bon Marche, Printemps  Produce training packs and conduct in-store trainings  Co-ordinate fashion show seating plan with press

 Alexander Mc Queen (Warehouse stock take and Sales Associate – Bond street store)  Max Mara Weekend – Harvey Nichols, Yves Saint Laurent – Sloane street, Le Labo – Liberty

 Attend collection briefing & prepare sales documents (price lists, selling books, look books)  Sell Pre & Main AW10 womenswear collections  Achieved targeted budgets - Net A Porter: £100K, Matches: £90K, Selfridges ACC: £50K, Browns ACC: £40K

 Daily sales report to send to Paris HQ  Co-ordinate private sale and sale period