Titouan Hauchart

Led 360° brand & digital marketing for adidas during Paris 2024, managing cross-platform campaigns, athlete/influencer activations, product launches, and flagship openings. Oversaw the adidas Content Factory during the Games, driving digital performance and cross-functional coordination across internal and external partners.. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ➡️ Managed cross-functional projects, including athlete amplifications (Chapter 3), federation kit launches (FFA, FFHB), influencer-led initiatives (e.g. Flagship X Zidane, Koundé x TheFootballGal), and product drops (e.g. Karabatic shoes, ZNE). ➡️ Spearheaded digital rollout of Olympic campaigns (organic & paid) across adidas and partner platforms. ➡️ Led the adidas Paris Content Factory during the Games, producing assets for storytelling, athlete/product activations, and Rule 40-compliant amplification. ➡️ Oversaw athlete and brand partner activations throughout 2024 in collaboration with SPOMA and Culture Marketing teams. ➡️ Led major influencer campaigns tied to Road To Paris, adidas House, and the Paris flagship, ensuring alignment with both global strategy and local market needs. ➡️ Managed hospitality, ticketing, and brand experience operations for the adidas Paris social team during the Olympic Games. ➡️ Led creative planning, production workflows, and end-to-end campaign execution across internal teams and external agencies. ➡️ Acted as a cross-functional liaison with SPOMA, Activation, Culture Marketing, PR, Retail, and agency partners to ensure seamless alignment and execution of multi-channel campaigns. ➡️ Oversaw budget management, media planning, KPI tracking and performance reporting.

Led and collaborate on digital marketing strategies and content activations for top-tier sports properties (including NFL & NBA franchises, rugby league, federations, clubs, sponsors) driving audience growth, international expansion, and engagement. Delivered insights and asset valuations while collaborating across teams to enhance sponsorship activations, commercial packages, and digital performance. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ➡️ Led content strategy and digital growth for Ligue Nationale de Rugby (LNR), managing engagement across TOP 14, PRO D2, and SuperSevens platforms(+500k followers). ➡️ Collaborated on international content and digital growth strategies for elite franchises including Kansas City Chiefs, Chicago Bulls, Los Angeles Lakers and New York Jets, focusing on the UK, French, Spanish and German markets. ➡️ Partnered closely with sales, sponsorship, and activation teams to craft commercial packages, RFP responses, and marketing strategies for clients such as FFHB, OL, RC Lens, LOSC, Groupe BPCE, Stade Français, CAF, Allianz, and Volkswagen. ➡️ Delivered audience insights, social media audits, asset valuations, and performance reporting to optimize digital engagement, support monetization, and enhance sponsorship proposals.

Coordination of field activations for concerts, shows, and sporting events, ensuring quality execution. Collaboration with the permanent teams at PLDA and BallEvents and the client to prepare stands, installations, and entertainment. Supervision of teams of 2 to 5 people to ensure quality of services and optimal stakeholder satisfaction. Point of sales preparation, nventory management, and resource optimization to ensure efficiency and quality of activation.

Supported the growth of rugby in Paris through educational outreach, events, partnerships and digital communication collaborating closely with local stakeholders and institutional partners. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ➡️ Led actions targeting schools, local sports hubs, clubs, sponsors, and institutional partners to develop rugby in Paris area. ➡️ Managed internal and external communications to maximize outreach and stakeholder engagement. ➡️ Coordinated actions across Priority urban neighbourhoods (QPV) schools driving participation and awareness. ➡️ Strengthened institutional partnerships and enhanced visibility through targeted digital communications and commercial proposals. ➡️ Contributed to sustainable, long-term growth initiatives within the Paris rugby ecosystem. ➡️ Developed youth rugby initiatives in collaboration with key stakeholders including Paris 2024, Rugby World Cup 2023 and UNSS.

Supported brand-building strategies and partnership development for founders and elite athlete clients in the UK market. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ➡️ Conducted market research and analysis to inform athlete branding and sponsorship targeting strategies. ➡️ Supported development of brand assets, sales decks, and sponsorship proposals for athletes and partner brands. ➡️ Contributed to NIL (Name, Image, Likeness) strategy development for Summus' athletes. ➡️ Assisted in partnership development and commercial positioning for athlete clients and company founders.

Delivered client experiences across premium venues including 5-star hotels, showrooms, competitions, exposition and corporate events Managed guest arrivals, crowd flow, and seamless orientation to ensure optimal event operations Provided comprehensive hospitality services encompassing reception, hosting, cloakroom management, and guest assistance Maintained sophisticated, professional atmosphere aligned with premium clients standards and agency excellence requirements Ensured consistent service quality for high-profile clients and partners across diverse event formats

Supported club operations including rugby school activities, events, local sponsorships, communications, ticketing, and fan engagement strategies for a regional rugby club in the South of France. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ➡️ Led sponsorship outreach, youth training camps, rugby tournaments, and multi-event planning from logistics through to post-event reporting. ➡️ Oversaw merchandising operations including purchasing, sales and stock management. ➡️ Developed and implemented rugby school programs and school-based sports initiatives to promote rugby among youth audiences. ➡️ Designed and delivered tailored training programs for coaching camps and rugby schools. ➡️ Coordinated communications and community engagement to support club growth and visibility. ➡️ Contributed to sustainable and responsible development of club activities with a focus on long-term impact.