Myles Brown

Manage Instagram content for AKASA, an independent wellness brand, posting at least twice a week. Write captions, Stories copy, and Reels concepts matched to the brand's tone of voice - ritual, ceremony, and presence run through every post. Plan a content calendar and posting schedule around when the audience is most active. Build hashtag strategy to grow reach within the wellness and ceremonial cacao space. Identify and pitch outreach opportunities, including wellness events and market activations such as the Mind Body Spirit Festival. Track output against a weekly timesheet and report on progress.

Represent Vyrao at Liberty, approaching customers directly and guiding each one to a fragrance that suits them specifically, rather than defaulting to bestsellers. Strong working knowledge of fragrance architecture - top, heart, and base notes, and how they develop together over time. This underpins every product conversation. Hosted the Space NK pop-up: over 100 new visitors a day, converting footfall into sales by communicating the brand story clearly and with confidence. Managed the Harvey Nichols pop-up for a new fragrance launch - a large dedicated space with no existing client base, building to strong opening sales. Consistently exceeded daily KPI targets. Received positive customer feedback that the brand shared on their social media channels. Client range spans high-profile individuals, international tourists, and first-time niche fragrance buyers. The depth and approach of each conversation shifts accordingly. Counter maintained to brand standard throughout each day: stock checks, sample refills, testers, and display.

Ran the Darling Sun pop-up in the Liberty Beauty Hall over the summer Italian luxury SPF and cosmetics brand, 30 to 50 customers a day, with a proactive approach to bringing new customers in. Consistently the top sales performer on the team, including during quieter periods where direct outreach made the difference. Served the full range of customers, including the founders of Two Faced Cosmetics, who purchased several products and commended the service. Learned the product range in depth - formulations, ingredients, application - and used that to give customers considered, specific advice rather than a generic pitch. Personal presentation maintained to brand standard throughout, with confident engagement across a wide range of cultural and international backgrounds. Concession kept clean, well-stocked, and visually consistent throughout each day.