Umme Farwa

Support partnerships and vendor sourcing for Porsche & Pilates, an elevated women's wellness experience across US and international markets. Research and secure collaborations with wellness, beauty, lifestyle and experiential brands, using targeted email, social media and phone outreach. Manage partner relationships from initial outreach through confirmation, coordinating brand assets, agreements and event activation requirements. Contribute to PR, partnership development and experiential event marketing, representing the brand across a growing network of premium partners.

Styled mannequins and curated clothing displays to enhance the visual appeal of the shop floor. Organised and merchandised garments by style, colour and category to improve customer navigation and presentation. Researched and applied appropriate pricing to donated fashion items before tagging and preparing them for sale. Supported sustainable fashion practices through the resale and presentation of pre-loved clothing.

I support a range of high-profile corporate events from some of the UK’s biggest brands such as The Good Clothes Show, Superdrug and Marks & Spencers by hosting VIP suites with excellent client service, ensuring a welcoming and professional environment, assisting with event setup and coordination and retail operations. The role requires professionalism in a fast-paced dynamic environment , strong communication and adaptability.

Successfully negotiated terms and closed deals with consumers consistently meeting and exceeding sales targets. Worked closely with marketing and product teams to optimize sales and pitching strategies. Maintained an in-depth knowledge of product offerings, industry trends and competitor activities to effectively communicate value propositions. Awards: Recognized as a “Top Sales Performer” for outstanding sales achievements and promoted to Level 3 Leadership.

As an independent seller on Depop and Vinted, I manage the entire selling process from sourcing to client delivery while curating, photographing, and styling clothes items . This has resulted in my knowledge of pricing, trend research, and digital marketing, as well as my abilities in visual merchandising, styling and communication, to improve I actively support sustainability and conscious fashion consumption by reselling pre-loved clothing.